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Behind the Brand

Beauty Is Not Defined By Age

As we age we become more resilient. Why does our hair become less so? At Better Not Younger, we address the challenges that your hair faces today, not the challenges it faced 20 years ago.

We understand that mature hair is physiologically different. That’s why our products have been specifically developed to bring back hair’s resilience by addressing the root causes and symptoms of aging hair, from the inside.