Explore the brand

DevaCurl | YOUR CURLS. YOUR STORY. OUR PASSION.
What's New
Bestsellers
Cleansers & Conditioners
Created specifically for wavy, curly, and super curly textures.
Hair model wearing Devacrul cleansers and conditioners
Define & Control Stylers
Touchable definition and hold for frizz-free curls
Hair model wearing Devacrul definer
Texture & Volume Stylers
Long-lasting fullness and easy, frizz-free curls
Hair model wearing Devacrul texture and volume products
Behind the Brand

CURLY HAIR IS BEAUTIFUL HAIR

Ask a curly girl about her hair and she'll tell you about her life. DevaCurl has spent two decades at the center of this conversation. It's curly. It's complicated. It's fun.

Hair model with curly hair wearing Devacurl products in front of a blue barn door

CREATED JUST FOR CURLS

DevaCurl started out as a salon in New York City's Soho district in 1994 with stylists specially trained in the art of textured hair.