Explore the brand

Hayley's Favorites
Hair Makeup
Washable hair color that is fast and fun, as easy as applying a new shade of lipstick!
Semi-permanent Hair Color
Ultrabright, mixable hair color with conditioning sunflower extract and bergamot essential oil.
Behind the Brand


"Hair is one of the coolest and easiest tools that we have for self-expression. It’s your own personal megaphone and it’s attached to your head! Our purpose is to create an all-inclusive culture that inspires creativity and empowers everyone’s journey through self-discovery with a whole lot more fun, so we can all dye happy!"

— Hayley Williams