Behind the Brand
DRIVEN BY INGREDIENTS. INSPIRED BY DESIGN.
With nothing to hide, ILIA believes that clean beauty is about more than just leaving out harsh chemicals and toxins. It’s about adding skin-healing, organic, natural ingredients while still achieving buildable, wearable hues. Brilliant color. Thoughtfully made.
”BASCIALLY, WE DO THE RESEARCH SO YOU DON’T HAVE TO. WE KNOW IT’S POSSILBE TO CREATE VIBRANT SHADES USING HYDRATING FORMULAS AND ORGANIC BOTANICALS SO YOU CAN NATURALLY HIGHLIGHT WHAT MAKES YOU YOU."
- SASHA PLAVSIC, ILIA FOUNDER.