IT Cosmetics foundation with light to tan foundation swatches. CLINICALLY PROVEN. SKIN LOVING. PROBLEM SOLUTIONS.
Behind the Brand

INNOVATIVE TECHNOLOGY IS IT

Developed with leading plastic surgeons, IT Cosmetics™ creates game-changing beauty products. In the hands of real women, these formulas become life-changing. The brand believes you're an IT Girl™ the moment you try IT. Discover IT. Love IT. Believe IT.™