OUAI HAIRCARE | Effortless style everyday.
What's New
Hair Care
Restore strength and shine with shampoos and conditioners formulated for 5 hair types.
Model with long red wavy hair and a septum piercing
Using a nourishing signature blend of amino acids, ama oil, plus floral extracts, treat hair from the outside in.
Model with black curly hair
Styling Formulas
Versatile, easy-to-use products protect and strengthen hair as you style it.
Model with long blonde hair
Bottles of assorted Ouai products


Life’s hard, looking good should be easy. Created by celebrity stylist Jen Atkin, OUAI products nourish hair health and cut styling time. We’re giving you realistic goals that you can actually achieve. Our shampoos and conditioners restore hair strength and our styling products make getting that look you saw on the ‘Gram actually easy.