Explore the brand

PLAYA | BEACH HAIR, BUT BETTER
From the Brand
A thoughtful range of essential products, working in harmony to streamline your routine.
Behind the Brand
image of Founder, Shelby Wild walking on the beach

EFFORTLESSLY GOOD HAIR

“I created Playa to be an effortless wash & go routine for easy air-dry styling, whatever your texture. Get the best version of your hair with naturally derived formulas—no hard work required.” -Shelby Wild, Founder