Explore the brand

PRORASO | The real Italian shave
Shave Essentials
Beard Grooming
Behind the Brand

GENTLEMAN'S TRADITION

Founded in Florence by Ludovico Martelli more than 80 years ago, Proraso transforms shaving into a pleasurable experience with unique products made in the Martelli family's time-honored fashion. Proraso has become a barbershop staple throughout Italy for its distinctive quality and performance.