Explore the brand

tarte. high-performance naturals. Formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, gluten.
What's New
Bestsellers
Amazonian Clay
Vibrant, skin-balancing formulas that won't fade before you do
Three tarte Amazonian skincare products held in two hands.
Natural Artistry
Powerful, pro-quality makeup? For tarte, it's only natural
Model wearing a smokey eye with tone-on-tone eyeshadow.
Tarte SEA
Cruelty-free makeup & skincare inspired by days at the beach
Female model on the beach basking in the sun.
Vegan Skincare
Easy vegan skincare to kickstart your glow
Model wearing tart clay mask with the word "VEGAN" traced on forehead and towel wrapped around hair.
Behind the Brand
Maureen Kelly

High-Performance Naturals

Founder and CEO Maureen Kelly started Tarte in 2000 with a dream of developing cruelty-free, good-for-you beauty products infused with high-performance naturals™. Today, the brand is beloved around the world for its collection of ultra-pigmented, long-wearing cosmetics and hard working vegan skincare.

An assortment of products neatly spread on palm leaves.