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tarte

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Explore the brand

tarte. high-performance naturals. Formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, gluten.

What's New

Limited Edition
tarte
Pineapple Of My Eye Collector's Set
$59.00 ($354.00 value)
Limited Edition
tarte
Let's Flamingle Brush Set
$44.00 ($136.00 value)
NEW
Limited Edition
tarte
Mermaid Staycation
$32.00 ($55.00 value)
Limited Edition
tarte
Life Of The Party Clay Blush Palette & Clutch
$42.00 ($132.00 value)
Limited Edition
tarte
Limited Edition Lights, Camera, Lashes™ 4-in-1 Mascara - Holiday In Paradise Collection
$23.00
Limited Edition
tarte
Lasting Lippies Lip Set
$39.00 ($100.00 value)
Limited Edition
tarte
Tarteist™ Dream Team Liner Trio
$17.00 ($36.00 value)
Limited Edition
tarte
Lashy & Flashy Lash Curler
$20.00
Limited Edition
tarte
Here Today, Gone To Maui Set
$25.00 ($42.00 value)
Limited Edition
tarte
Mermaid Shine Metallic Seaglass Eyeshadow Set - Rainforest of the Sea™ Collection
$28.00 ($48.00 value)
Limited Edition
tarte
High Tides & Good Vibes Mini H2O Gloss Set - Rainforest of the Sea™ Collection
$39.00 ($72.00 value)
Limited Edition
tarte
Quench Squad Hydrating Mini Lip Set - Rainforest of the Sea™ Collection
$20.00 ($36.00 value)

Bestsellers

Amazonian Clay

Vibrant, skin-balancing formulas that won't fade before you do

Six Tarte Amazonian Clay 12-Hour Full Coverage Foundations laid on top of a palm leaf.

Natural Artistry

Powerful, pro-quality makeup? For tarte, it's only natural

Model wearing a bold blue eyeshadow from tarte.

Rainforest of the Sea™

Water-charged formulas packed with marine plant extracts for powerful antioxidant defense

Female model diving under water in snorkel gear.

Vegan Skincare

Easy vegan skincare to kickstart your glow

Model wearing tart clay mask with the word "VEGAN" traced on forehead and towel wrapped around hair.

Behind the Brand

Maureen Kelly

High-Performance Naturals

Founder and CEO Maureen Kelly started Tarte in 2000 with a dream of developing cruelty-free, good-for-you beauty products infused with high-performance naturals™. Today, the brand is beloved around the world for its collection of ultra-pigmented, long-wearing cosmetics and hard working vegan skincare.

Grid of six tarte product covers.