Explore the brand

Taste Beauty | Felicia the Flamingo
Behind the Brand
Inflatable flamingo floating in a pool with a speech baloon reading, "Bye Felicia!"


Taste Beauty was founded in 2015 by a trio of young ad hungry beauty executives (aka The Tastebuds) that are focused on the highest quality and most innovative, pop-culture inspired beauty products. Taste plays by one rule: if a product doesn’t make you smile, they won’t make it.

Repeating houndstooth-style pattern with pink flamingos