URBAN DECAY | FEMININE. DANGEROUS. FUN.
Behind the Brand
Urban Decay founder Wende Zomnir

Urban Decay is for those who dare to express their individuality. From our unbelievable range of velvety eyeshadows—including the bestselling (and often-copied) Naked Palettes—to our award-winning 24/7 eyeliners and legendary makeup setting sprays, we’ve been shaking up the industry for over 20 years.

We’re here for the beauty rebels, the risk-takers, and the game changers.

Rainbow of Urban Decay lip stick shades available at Sephora