What it is:
An edgeless, non-disposable, high-definition cosmetic sponge applicator.

What it does:
The unique shape and exclusive material available only with beautyblender® ensures impeccable, streak-free application with minimum product waste. Use it with foundations, powders, and any other complexion product. Now, the award-winning makeup sponge is available in a fun, limited-edition canister—fit for any beauty queen.

What else you need to know:
Beautyblender’s unique material is aqua-activated™. When wet, it expands to about twice its size and becomes super soft to create an even, smooth blend and bounce, returning to its original size when it air dries.

Beautyblender has chosen to use non-toxic, water-soluble dyes. For this reason, your beautyblender may shed dye for the first couple of washes—similar to a pair of blue jeans. Once you squeeze the water out of the beautyblender, the excess dye is removed as well. The dye does not transfer to the skin.

Beautyblenders are hand-finished in the USA.

This product is a nine-time Allure Best of Beauty award winner.

What it is:
A collection of ultra-natural-looking false lashes that need no measuring or trimming, making them perfect for first-time users or those who want to glue and go.

What it does:
Velour’s Effortless Collection is easy on the eyes. These styles are quick and easy to apply, and comfortable to wear. They’re also perfect for the first time false eyelash user because they require no measuring or trimming—just glue and go.

These ultra-natural lash styles will fool anyone into thinking they’re your real lashes—but better. Now it’s effortless to achieve flawless, natural-looking lash looks. The invisible lash band disappears into the lash line seamlessly—there’s no eyeliner needed, and no drama involved. They’re perfect for that "no makeup" makeup look.

These long-lasting styles can be worn up to 20 times per pair, so you can live in lashes.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Velour’s Effortless Collection features hand-crafted, cruelty-free, synthetic silk lashes on an invisible band. Each pair comes in a different style (sold separately):

For Real Though?: These are Velour’s most easygoing lashes ever, and they’re as real-looking as your natural lashes while opening the eyes. This style is round, crisscrossed and wispy, giving you a flawless, no-drama lash look.

Would I Lie?: Yes, it's that easy. Just glue and go—no measuring, no trimming, no drama. Flared and crisscrossed, these ultra-natural-looking lashes are so easy to apply, making them perfect for first-time lash users.

Barely There: Bare your most natural look with lashes that are true to you. This hassle-free style allows you to apply lashes faster than mascara while giving you the perfect flared and wispy look.

Short & Sweet: To get a naturally flawless look, all you have to do is glue and go. Just pop these lashes on your eyes—without the measuring—to achieve a natural-looking volume with added flare and curl.

Just a Hint: There’s no hassle here with the measuring and trimming. Just pop these on top of your natural lashes. Add an extra lift to your eyes with this naturally-flared lash.

What it is:
A makeup brush that allows you to achieve the soft finish of airbrushing.

What it does:
This foundation brush flawlessly blends and buffs makeup for a perfectly airbrushed effect.

What else you need to know:
This product is vegan.

What it is:
A set of high quality false lashes made from incredibly soft natural hair fibers for a natural look, easy application, and comfortable wear.

What it does:
Enhance your eyes by adding fullness and length to your lashes. Each lash is handmade for lashes that are so soft and fluffy in texture, they look and feel real.

Quill: A lengthening lash with a more even, wispy finish.
Plume: This medium-length criss-cross lash offers a natural look.
Flare: This graduated, medium-length lash is denser on the outer corners to add just enough drama to highlight eyes.
Fusion: This natural, volumizing lash is ideal for filling in sparse lashes and making eyes appear bigger and lashes appear longer.
Plush: For when you want all-out volume and length for a dramatic finish.
Amour: A fuller lash with slightly tapered inner and outer corners. The longest length is in the center for added fullness and a bigger, bright-eyed effect

What else you need to know:
These products are not tested on animals.

What it is:
A concealer brush that applies correcting formulas with a flawless, airbrushed look.

What it does:
Discover the secret to the smoothest finish possible with this unique round brush that precisely conceals dark circles, redness, and all other imperfections in one gesture. The short, synthetic bristles allow you to buff and blend from light to heavy, and achieve perfect, even coverage across your face.

What else you need to know:
This product is not tested on animals.

This product is an Allure Best of Beauty award winner.

Category:
✔ Multitasker
✔ Foundation

Coverage:
✔ Buildable

Formula:
✔ All Formulas

Bristle type:
✔ Synthetic

What it is:
A true multitasker brush with domed shaped, longer bristles that create a smooth, streak free application for an airbrushed finish.

What it does:
This professional-quality brush was designed to create a natural, airbrushed finish. The long, domed bristles flex with your skin for a smooth, streak-free application and allow you to build the coverage you want. Simply buff your foundation on in light, circular motions.

Beauty Tip:
Apply formula to bristles, then buff in light circular strokes onto the face. This brush allows you to build your desired coverage.

What else you need to know:
This product is not tested on animals.

Brush Cleaning Tips: Bristle hold onto oils, excess product, debris, and bacteria, which can ultimately led to unwanted breakouts and skin irritation. Cleaning your brushes can extend the life of the bristles and make for a better makeup application and blending.
- For a quick clean, use Dry Clean: Instant Dry Brush Cleaner Spray
- For a daily clean, use The Cleanse: Daily Brush Cleaner
- For a deep clean, use Solid Clean: Solid Brush Cleaner

What it is:
A set of false eyelashes made with natural hair for a softer, more natural look and feel.

What it does:
Add a glamorous touch to your look with this must-have accessory. From ultra thick to whimsical and fabulously feminine, these lashes add length, build volume, and make eyes pop. They are available in a variety of styles—both natural and dramatic—and use natural hair for a softer touch.

What else you need to know:
Glue adhesive is included. This product was not tested on animals.

Category:
✔ Foundation

Coverage:
✔ Medium

Formula:
✔ All Formulas

Bristle type:
✔ Synthetic

What it is:
A foundation brush with medium length, soft bristles that are densely packed and is ideal for building coverage in layers for a medium coverage.

What it does:
Buff on your favorite foundation or powder with this brush designed to provide greater precision and maximum control. The brush head is densely packed with short, synthetic bristles, ideal for building coverage in layers until you’ve reached your desired finish.

Beauty Tip:
Apply product to the tip of the brush and gradually buff into the skin. Build coverage in layers for your idea airbrushed finish.

What else you need to know:
This product is not tested on animals.

Brush Cleaning Tips: Bristle hold onto oils, excess product, debris, and bacteria, which can ultimately led to unwanted breakouts and skin irritation. Cleaning your brushes can extend the life of the bristles and make for a better makeup application and blending.
- For a quick clean, use Dry Clean: Instant Dry Brush Cleaner Spray
- For a daily clean, use The Cleanse: Daily Brush Cleaner
- For a deep clean, use Solid Clean: Solid Brush Cleaner