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best serums

Sephora customers often prefer the following products when searching for best serums.

If you want to look youthful, a serum can help. Serums are a must-have for anyone who wants to keep their skin looking youthful and healthy. They're loaded with essential vitamins and nutrients that help your skin fight free radicals and repair damage.

Fashion FairFabulous Face Priming Serum

Size: 1 oz/ 30 mL·ITEM: 2477057

Color: Peach-tinted - all skin tones; translucent finish

27 Reviews


Overall, I highly recommend the Fashion Fair Cosmetics Fabulous Serum to anyone looking for a high-quality serum that provides powerful antioxidants and a brightening effect. ...I am a big fan of fashion fair. I used this serum underneath my makeup and I really love the consistency and how moisturizing it felt . ...An amazing priming serum

What it is: A do-everything serum-primer to visibly even tone and texture, boost radiance, and prep your skin for seamless makeup application.


Skin Type:
Normal, Oily, Dry, Combination

Concerns: Pores and Uneven Skin Tone

Highlighted Ingredients:
- Shea Butter: Smooths, visibly plumps, and delivers an abundance of fatty acids, antioxidants, and vitamins.
- Citrus Unshiu Peel Extract: An antioxidant-rich ingredient that visibly brightens and reduces hyperpigmentation.
- Niacinamide (Vitamin B3): Promotes visibly bright, glowing skin.

BuxomPlump Shot™ Collagen-Infused Lip Serum Plumper

Size: .14 oz / 4 mL·ITEM: 2599173

Color: Gilt - sheer gold sparkle

140 Reviews


I’ve always been skeptical of lip plumping serums just because they usually tend to burn a lot and not really fulfill on lasting results. ...the best lip plumping serum...I fell in love with this plumping lip serum after the first application!! It’s amazing and I can always tell a difference in my lips.

What it is: A collagen-infused lip serum clinically shown to visibly plump lips and decrease the appearance of fine lines—plus it now comes in sparkling shades.

Formulation Type:
Lip Gloss & Lip Plumper

Benefits: Plumping

Highlighted Ingredients:
- Pure Vegan Collagen: Helps promote fuller-looking lips over time.
- Hyaluronic Acid Filling Spheres: Smooth the appearance of fine lines and wrinkles.
- Tripeptides: Promote fuller-looking lips over time.

Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free.

MAKEUP BY MARIOMoistureGlow™ Plumping Lip Serum

Size: 0.08 oz / 2.3 g·ITEM: 2605335

Color: Blush Glow - sheer spiced pink

752 Reviews


the best of the best lip serums on the market. Truly a one of a kind lip shade as well...This was the only color of the MoistureGlow Plumping Lip Serum that was nice. The rest not so much. There are others lip serums which are better in my opinion.

What it is: A hydrating, melting, glossy balm—in a range of inclusive shades—that visibly plumps lips while delivering a dewy, shiny finish.

Formulation Type:
Lip Plumper

Benefits: Hydrating, Plumping

Highlighted Ingredients:
- Shea Butter, Avocado Oil, Refined Kiwi Oil, and Argan Oil: Nourish, hydrate, and condition.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and sulfates SLS & SLES. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This unique serum quickly melts onto lips and visibly plumps, nourishes, and hydrates with a blend of conditioning, vegan oils. Made in a range of inclusive shades, it has a propel stick for

ShiseidoFull Lash and Brow Serum

Size: 0.21 oz/ 6 mL·ITEM: 1733880

545 Reviews


I have tried a ton of brow serums and this is the best one. Love love love!...Best Lash Serum On the Market...This lash and brow serum is amazing!!!! I have tried other lash serums and I keep coming back to purchase this one.

What it is: A high-performance serum with sophisticated technology for elegant, thick-looking lashes and visibly-full brows. 

Highlighted Ingredients:
- Arginine: Helps support the condition lash and brow hairs.

What Else You Need to Know: A bestseller in Asia, this powerful, hydrating formula helps prevent lashes and brows from looking sparse, short, and thin. Lashes and brows appear fuller, healthier, and rich with shine after as little as eight weeks. It’s designed with a flocked-tip applicator to comfortably reach small areas between lashes and into lash line. 

Clinical Results: Based on an independent US consumer study by 100 women, after 16 weeks:
- 80% reported denser-looking lashes


The Grande lash & brow serums worked for me, so I gave Grande Hair a try. 4-5 drops a night down the center part. 8 weeks. ...I don’t understand why someone cannot leave a 5 stars review, this hair serum is so far the best one I ever used!! It does not leave your hair oily, and I can notice the difference after washing my hair for two time.. although the serum looks small, you don’t need much.. the scalp massager is very good too and the shampoo leave ny hair so smooth and shiny!

What it is: A three-piece starter set that includes a serum, a shampoo, and a scalp massager to help you get fuller, thicker-looking hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Shine
- Thinning

Highlighted Ingredients:
- Procapil™: Fights follicle aging process to prevent hair loss.
- Ginkgo Biloba: Helps slow the hair-loss process and stimulates scalp for fuller-looking hair.
- Flower Extracts: Hydrate dry scalp; help remove dandruff and improve the condition of the scalp.

Ingredient Callouts: Free of parabens and sulfates SLS & SLES. These products are also cruelty-free.


Literally the best hair serum I've ever used!! The applicator is super easy to use and the serum makes my hair feel not greasy! ...I’ve used scalp serums before that have left my scalp greasy or even crunchy (yikes).

What it is: A hair-enhancing serum that helps to support hair health for the appearance of healthier, thicker-looking hair.

Highlighted Ingredients:
- Procapil™: Helps to fortify and anchor hair for a fuller, thicker appearance over time.
- Gingko Biloba: An antioxidant that helps to stimulate the scalp.
- Flower Extracts: Help to improve the condition of the scalp.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Formulated with vitamins, peptides, and amino acids, this hair-enhancing serum helps to support hair health for the appearance of healthier, thicker-looking hair. See an improved appearance in eight weeks, with the look of full improvement in four months. The serum is form


The best sunscreen/skincare I have ever owned. I will repurchase forever.

What it is: An organic, illuminating serum with SPF 30 that visibly brightens skin and hydrates up to all day while improving moisture retention with probiotic technology.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness and Dullness

Formulation: Lightweight Serum

Highlighted Ingredients:
- Probiotic Technology: Supports skin's moisture retention and its natural barrier.
- Bluescreen Digital De-Stress Technology: Contains plant-derived actives that mitigate the effects of blue light and pollutants.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.


The BEST...I’ve tried many other HA serums from all different price ranges and honestly none can beat Sturm. ...Best HA Serum...This HA serum is amazing. I have tried many samples of the regular HA serum by Sturm, and the Darker Skin Tones one absorbs into the skin far better and feels lighter to me. 3 to 4 drops is more than enough for my face and neck.

What it is: A fast-absorbing hyaluronic serum was specially developed to meet the beauty needs of darker skin tones.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity

Formulation: Serum

Highlighted Ingredients:
- Hyaluronic Acid: Leaves the skin looking refreshed and radiant.
- Purslane: A strong antioxidant that stimulates the body and supports skin health and rejuvenation.


I *love* this serum! It's lightweight and absorbs into your skin super quickly, so it feels effective (as compared to other serums, which leave a sticky feeling or layer on your face)....Favorite hydrating serum!...I used to use oil as first serum in winter but sometimes I get breakouts and it doesn't feel as hydrating as this serum.

What it is: A lightweight, powerfully hydrating face serum which nurtures skin with sea-sourced energy for your most radiant, healthy-looking, complexion yet.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness, Fine Lines and Wrinkles, and Dullness and Uneven Texture

Formulation: Lightweight Serum

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, and triclosan.

What Else You Need to Know: This high-speed serum creates a micro-cloud of moisture, a haven of healthy-looking radiance where skin can thrive.


Love this formula! The best hair growth serum I have tried melts in your hair immediately and you can style it with no problem and have thin and fine hair. ...Omg I LOVE THIS SERUM!!...This is one of the best hair serums I have ever used! I have seen so many baby hairs growing so much because of this serum!!

What it is: A highly effective vegan serum that increases the appearance of hair density while reducing signs of shedding to promote thicker, fuller looking hair with clinically proven results in as little as 90 days.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:

- Thinning

- Volumizing
- Color Safe

Products related to best serums

top serums
“Using other serums I generally have blackheads on my nose that bother me but with this serum my skin feels so smooth”
repair serums
“I feels just like a lipgloss which is perfect for those who hate the tingling feeling most plump lip serums give. The color is cute too it has a little purple chrome holo shine ✨ this was gifted by Bobbi brown”
top facial serums
“I wanted to try a new brand and shepora recommended this one as it was at the top of the list for ‘serums’. The reviews are pretty much hands on, I love the consistency, the moisture it gives and the GLOW GLOW ooo yes one of the only serums I’ve tried that leaves me a glow even after applying a moisturizer”
natural serums
“I saw the plumping effects take action rather quickly after putting on the gloss and added a nice dark pink pigmentation on my lips. This serum gives a nice subtle plump to your lips and looks very natural”
eye serums
“Honestly, I hate eye serums because they lack the creamy ingredients that prevent transepidermal water loss (think DE shaba eye serum,) so I was not hopeful for this product”
frizz serums
“This product was received as an incentive from influenster and Igk for my honest reciew. I have extremely frizzy hair hence it’s why I always have a hair tie but this soothing serum helped tame some of that frizz for a healthy smooth hair that last couple hours”
wrinkle serums
“I bounce from product to product looking for the right firming/wrinkle serum and have found it here. I saw results within the first day (no joke) and I'm excited to see what use after time does”
mens face serums
“I was trying to find a perfect serum for my father (51), then I received a sample from jack black and I tried it myself”
serums for teens
“I was nervous to use a product with retinol in it after some bad experiences with prescription retinol as a teen and boy am I happy I gave this product a try”
serum essentials
“I use purple hair products in the shower, but when I add this priming hair serum to damp hair, I swear I see it tone my blonde before my eyes”