Love it!...Love it!!...It doesn't dry my hair out and most importantly I have fine, thinning hair and it makes it look fuller....I got a keratin treatment back in June (this shampoo is safe for keratin treatments, btw), and in doing research about it I discovered that sulfate free shampoo is best for curly dry hair; so I thought I would give the Living Proof no frizz line a try.
What it is: A rich lather, silicone-free shampoo that is the first step in fighting frizz.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: Dryness, Frizz, and Color Safe
Formulation: Rich Liquid
Fragrance: Fresh Citrus and Fruits
- Patented Healthy Hair Molecule (OFPMA): Blocks humidity, smooths hair, and helps repel dirt and oil to keep hair cleaner, longer.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and silicone. This product is also cruelty-free.
What Else You Need to Know: No Frizz Shampoo is powered by Living Proof’s patented healthy hair molecule (OFPMA), which in this formula does three things: blocks humidity, smooths hair, and helps repel dirt and oil to keep hair cleaner, longer. The result: your hair will look and feel smooth and soft and will stay refreshed.
This product is an Allure Best of Beauty award winner.
Clinical Results: Patented Healthy Hair Molecule (OFPMA):
- 70% more effective than traditional silicone products at blocking humidity