What it is: A zero-lather conditioning cleanser that provides essential moisture for normal to thick curly hair.

Hair Type: Curly

Hair Texture: Medium and Thick

Hair Concerns:
- Curl Enhancing
- Dryness
- Frizz

Key Benefits:
- Provides essential moisture
- Gently cleanses medium to thick curls
- Increases shine and bounce

Formulation: Cream

Highlighted Ingredients:
- Grapeseed Oil: Helps moisturize.
- Peppermint: Stimulates the senses.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: The No-Poo Original Zero Lather Conditioning Cleanser provides essential moisture that‘s great for medium to thick curly hair. This non-lathering formula leaves curls shiny, bouncy, and healthy.

DevaCurl products are dermatologist tested, non-irritating, and free of silicones, talc, petrolatum, DEA, and TEA. 

What it is: A cream conditioner that provides essential moisture and is great for normal to thick, curly hair.

Hair Type: Curly

Hair Texture: Medium and Thick

Hair Concerns:
- Curl Enhancing
- Dryness
- Frizz

Key Benefits:
- Provides essential moisture
- Helps control frizz
- Increases softness

Formulation: Cream

Highlighted Ingredients:
- Olive Oil: Helps moisturize.
- Botanicals: Nourishes.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: The One Condition® Original Daily Cream Conditioner provides essential moisture that‘s great for normal to thick curly hair. This rich formula locks in moisture to help control frizz.

DevaCurl products are dermatologist tested, non-irritating, and free of silicones, talc, petrolatum, DEA, and TEA. 

What it is: A deep conditioner that provides moisture and definition for all curl types.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl Enhancing
- Dryness
- Frizz

Key Benefits:
- Intensely hydrates
- Great for extremely dry curls
- Helps ease styling

Formulation: Cream

Highlighted Ingredients:
- Cupuaçu Butter: Provides nourishing hydration.
- Murumuru Butter: Moisturizes.
- Cacao Butter: Smooths.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This nourishing formula replenishes dehydrated curls so they‘re silky soft and easy to style. It is a rich, deep conditioner that intensely hydrates extremely dry curls.

DevaCurl products are dermatologist tested, non-irritating, and free of silicones, talc, petrolatum, DEA, and TEA. 

What it is:
A styler that is engineered for multiple hair types and styles, featuring Coanda air styling and propelled by the Dyson digital motor so users can curl, wave, smooth, and dry with no extreme heat.

The most awarded hair styling tool in 2019*, including the Allure Best of Beauty Breakthrough award.

This product is an Allure Best of Beauty winner.

Key benefits:
- No extreme heat damage
- Attracts and wraps hair, using only air
- Styles and dries simultaneously

Choose your set:
Explore the range below and find the right Airwrap™ styler for your hair type.

Dyson Airwrap™ Complete styler — for multiple hair types and styles:
- 1.2 inch Airwrap™ barrels – engineered to create voluminous curls or waves.
- 1.6 inch Airwrap™ barrels – engineered to create loose curls or waves.
- Firm smoothing brush – engineered to smooth and control frizz-prone hair.
- Soft smoothing brush – engineered to gently align and smooth fine hair.
- Round volumizing brush – engineered to volumize and shape fine, flat hair.
- Pre-styling dryer – takes hair from wet to damp, to prep for styling.
- Dyson Airwrap™ Base
- Storage case – neatly stores your Dyson Airwrap™ styler and its attachments.

Dyson Airwrap™ Smooth + Control styler — for frizz-prone hair:
- 1.2 inch Airwrap™ barrels – engineered to create voluminous curls or waves.
- 1.6 inch Airwrap™ barrels – engineered to create loose curls or waves.
- Firm smoothing brush – engineered to smooth and control frizz-prone hair.
- Pre-styling dryer – takes hair from wet to damp, to prep for styling.
- Dyson Airwrap™ Base
- Storage case – neatly stores your Dyson Airwrap™ styler and its attachments.

Dyson Airwrap™ Volume + Shape styler — for fine, flat hair:
- 1.2 inch Airwrap™ barrels – engineered to create voluminous curls or waves.
- Soft smoothing brush – engineered to gently align and smooth fine hair.
- Round volumizing brush- engineered to volumize and shape fine, flat hair.
- Pre-styling dryer – takes hair from wet to damp, to prep for styling.
- Dyson Airwrap™ Base
- Storage case – neatly stores your Dyson Airwrap™ styler and its attachments.

If you want to know more…
- Coanda to curl – the Dyson Airwrap™ styler harnesses the Coanda effect to wrap hair against the barrel. No clamping mechanisms or gloves, just voluminous curls and waves.
- Coanda to smooth – the smoothing brushes mimic a stylists’ blow-dry by attracting hair to their surface and propelling air along the stands.
- No extreme heat damage – intelligent heat control measures air temperature over 40 times a second to prevent extreme heat damage while styling.
- One-click attachments and cool-touch tips – a quick-release switch and cool-touch tip allow you to quickly change attachments while styling.
- Symmetry barrels – clockwise and anti-clockwise barrels for symmetrical curls.
- Negative ions – help reduce static in the hair.
- Cool shot – to set your style.
- Easy clean filter – magnetic, removable and washable, with filter cleaning brush.
- Swivel cable – for ease of movement, at any angle.
- Storage case – protects and neatly stores your Dyson Airwrap™ Styler and its attachments.
- Two-year warranty – on parts and labor.
- Cord length: eight feet, nine inches

*Based on industry recognized awards

What it is: A multi-benefit leave-in cream with UV protection for color-treated hair that defines curls and coils and addresses dryness.

Hair Type: Curly and Coily

Hair Texture: Medium and Thick

Key Benefits: Adds Moisture and Softness, Controls Frizz, Protects Color from UV Rays

Formulation: Cream

Highlighted Ingredients:
- Coconut Oil: Enhances moisture and controls frizz.

Ingredient Callouts: Free of mineral oil.

What Else You Need to Know: This leave-in cream is ideal for tighter curls and texture types that benefit from extra moisture. It can be used as a primer and heat protectant before styling, a protectant from UV rays, and as the cream step in the LCO or max-hydration method. This cream is also free of silicones and petrolatum.

Which hair type is it good for?
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A moisture-rich shampoo that nourishes and enhances the appearance of curls without stripping natural oils.

Key benefits:
- Removes dirt and buildup
- Hydrates
- Bans flyaways

If you want to know more…
Curl Charisma Rice Amino Shampoo is a three-in-one formula that fights flyaways, boosts the appearance of curl definition, and provides essential moisture retention to thirsty strands. Its unique, sulfate-free formula penetrates the hair shaft to lock out frizz-causing environmental moisture, while removing dirt and buildup—all without stripping hair of essential oils. Tomato fruit ferment seals the cuticle to ensure hair dries consistently, allowing for uniform curl formation. Ultra-hydrating shea butter and avocado oil work to increase softness and enhance body without weighing hair down.

What else you need to know:
This product is formulated without gluten, silicones, DEA, and artificial dyes. It is cruelty-free, color-safe, safe for use on chemically-treated, relaxed, and keratin-treated hair, and comprised of 98 percent naturally-derived ingredients.

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

What it is:
A styling iron to straighten, wave, or curl all hair types while smoothing and adding shine.

Key benefits:
- Straightens and curls
- Smooths
- Adds shine

If you want to know more…
The Tress Press features ionic technology and titanium plates for smooth, shiny, quick curls/waves or straight styles. Floating plates provide constant contact with the hair to straighten in one pass, while the rounded edges allow you to wrap hair around the barrel for curls and waves. It features digital temperature control, 60-minute automatic shut-off, and a professional length nine-foot cord.

What else you need to know:
This product is guaranteed with a two-year limited warranty.

What it is:
A first-of-its-kind smart straightener that predicts your hair needs, adapting to ensure the optimum styling temperature at all times for ultimate results with less breakage and more color protection.

Key benefits:
- 70 percent less breakage
- Two times more color protection
- 20 percent more shine

If you want to know more…
Ultra-zone with predictive technology is the latest breakthrough in heat styling which guarantees homogeneous heat across the whole plate, allowing consistent beautiful results in one stroke. The heat is monitored 250 times per second so that it’s constantly at the optimum 365°F styling temperature for even healthier hair. It personalizes power with its predictive technology, which recognizes the thickness of your hair and the speed at which you are styling and adjusts accordingly—so you get unbeatable results quicker and personalized to you!

What else you need to know:
This styler also features a unique wishbone hinge to ensure that the plates are precisely aligned, a 20-second heat-up time, a heat-resistant plate guard to protect your surfaces after styling, sleep mode for complete peace of mind, universal voltage, and a three-year warranty.

This product is an Allure Best of Beauty winner.

What it is: A lightweight spray that protects your hair by using up to 450°F heat protection to keep hair safe from heat damage caused by blowouts and hot tools.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Heat Protection
- Shine

Key Benefits:
- Adds shine
- Protects from heat damage
- Acts as a primer

Formulation: Spray

Highlighted Ingredients:
- Thermal Polymers: Conditions, adds shine, and protects hair from heat up to 450°F.
- Prickly Pear Extract: A nutrient rich oil that softens, smooths frizz, and adds shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This heat protectant is packed with thermal polymers making it color safe and safe for keratin-treated hair. This product is scented with Rue St. Honoré, a fragrance containing notes of violet, gardenia, ylang-ylang, and white musk.

What it is:
A cord-free straightener with flexing copper plates to give you the ultimate in control to achieve styling with less heat, reduced frizz, and fewer flyaways.

Key benefits:
- Cord-free, with the thermal performance of a corded straightener
- 50 percent less breakage*
- Less frizz and fewer flyaways**

Key features:
Suitable for all hair types: Three precise heat settings (330°F, 365°F, and 410°F) to suit your hair type, length, and desired style.
Manganese copper plates: Manganese copper alloy selected for its flexibility, strength, and thermal conduction.
Up to 30 minutes of cord-free styling***: Delivers the same thermal performance of a corded straightener. Fully recharges in just 70 minutes.
Engineered for balance: Weight is balanced in the hand to give maximum control while styling.
OLED Screen: Displays battery level, temperature control, and charging status during use.
Auto shut-off and Safety lock: Switches off after 10 minutes of inactivity for added peace of mind. Safety lock allows for immediate storage after use.
Ready to travel: Universal voltage and a battery disabler that is TSA-approved and safe to fly with.

If you want to know more…
Enhanced styling: By gathering hair for more control, flexing plates produce shiny, straight results—with less frizz and fewer flyaways**.
Intelligent heat control: Regulates the temperature of the plates 100 times a second, ensuring you never exceed your chosen temperature.
Less heat, half the damage*: Flexing plates gather your hair for more control, so you can achieve the same style with less heat and 50 percent less breakage*.
Flexing Plates: The only straightener with flexing plates that shape around your hair, gathering it neatly together on each pass. By gathering hair for more control, this allows for a lighter grip when styling.
Ready to style when you are: With 90 percent battery charge in just 40 minutes, using the magnetic charging cable or dock.
Maximize run time with Charging dock: Place your Dyson Corrale™ straightener in the dock when not in use and in between sections to extend run time. The OLED screen and chime will indicate that your machine is charging properly.
Key sounds: Chimes to indicate your machine is heating up, chosen temperature reached, low battery, empty battery, charging, idle mode, and service alerts. To turn off the prompt sounds, mute by holding the power and temperature buttons for five seconds.

Specifications:
Machine Weight: 1.23 lbs
3 heat settings: 330°F, 365°F, 410°F
Cord-free run time: Up to 30 minutes***
Charge time (90%): 40 min
Charge time (to full): 70 min
Battery: 4-cell lithium-ion battery
Flexing plates: Flexing manganese copper alloy plates shape to gather hair.
Wattage: 200 W
OLED screen: Battery, temperature and charging status displayed.
Cable Length: 10.9 ft
Universal Voltage: 10.8V-16.8V
Machine Height: 1.8in
Machine Length: 11.5 in
Machine Width: 1.6in

*Thermal damage measured by hair strength, when creating an equivalent hair style. Tested on flexing plates vs solid plates.
**Direct image analysis vs untreated hair.
***Exact run time may vary based on hair type and styling technique.

The most awarded hair straightener of 2020!*
*Based on industry recognized awards.

What it is: An exfoliating, sulfate-free scalp scrub that lifts away impurities and buildup while balancing and soothing scalps—from dry to oily, itchy to irritated.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Oiliness
- Flaky, Dry Scalp

Key Benefits:
- Detoxifies and removes buildup, oil, and impurities
- Hydrates, balances, and soothes itchy, irritated, and flaky scalp
- Formulated with 6-free™ and made with Briogeo‘s proprietary NOVA Complex® that purifies, nourishes, and refreshes

Formulation: Scrub

Highlighted Ingredients:
- Binchotan Charcoal: Detoxifies the scalp and draws out impurities that clog the hair follicle or cause buildup on the scalp.
- Coconut Oil: Moisturizes the scalp to prevent dryness and flakiness.
- Peppermint, Spearmint, and Tea Tree Oil Complex: Provides a cooling effect to the scalp and reduce itchiness, irritation, and flakiness.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This scrub‘s binchotan charcoal and plant-based exfoliators draw out and lift away buildup, impurities, dead skin, and excess oil that may clog the scalp and hair follicles. It is clinically shown to increase scalp hydration after just one use. It supports the absorption of key vitamins and minerals for long-term hair health, and it balances scalp hydration for those with either an oily or dry scalp. Its formula is made with 95 percent naturally derived ingredients including peppermint, spearmint, tea tree, and coconut oils that soothe and refresh.

This product is an Allure Best of Beauty award winner.
Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled
What it is:
A concentrated treatment that strengthens the hair from within, reducing breakage and improving its look and feel.
Key benefits:
- Addresses damaged and compromised hair
- Strengthens and protects hair structure
- Restores healthy appearance and texture
If you want to know more…
No. 3 Hair Perfector is not a conditioner, it’s an at-home treatment that contains the same active ingredient found in all professional Olaplex products. Created by two of the top PhD's in chemistry and materials science, Olaplex products feature first-of-their-kind, patented, bond-building technology, which relinks the broken disulfide bonds caused by chemical, thermal, and mechanical damage to the hair. This formula is made to work with every hair type, providing real, structural repair that works from within.
What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is:
A thermal blowout brush that creates a “just blown-out” look, complete with big, bouncy volume—without a blow dryer or hot air.

What it does:
Featuring a thermal ceramic barrel and ion generator, the Blowout Babe Thermal Brush emits far-infrared heat and negative ions for faster, healthier styling with the ultimate in smooth, shiny, frizz-free results.

What else you need to know:
On dry hair, simply use Blowout Babe Thermal Brush as you would a round brush and blow dryer combo to achieve a smooth, voluminous blowout in half the time.

What it is: A gentle, hydrating shampoo that cleanses and helps de-frizz.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Frizz, and Curl-Enhancing

Formulation: Liquid

Highlighted Ingredients:
- HydraSculpt Blend™: A cross-linking polymer that blends styling benefits with moisturization so that each curl is controlled and hydrated.
- Oil Blend: A hydrating mix of Cupuacu Butter and nourishing oils, including Babassu Oil and Pracaxi Oil.
- Rich Moisture Mix: A blend of humectants that help provide moisturizing benefits.

Ingredient Callouts: Free of parabens, formaldehydes, mineral oils, and phthalates. Bumble and bumble is a cruelty-free brand and doesn’t test on animals.

What Else You Need to Know: Bb. Curl (Care) Shampoo uses HydraSculpt Blend™ and an exotic oil blend that cleanses hair, helps de-frizz, smooth, control, and add bounce.

What it is: A frizz-fighting leave-in treatment that detangles, protects, and conditions dry, coarse, or brittle hair, and helps to provide moisture and UV and heat protection.
Hair Type: Straight, Wavy, and Curly
Hair Texture: Medium and Thick
Hair Concerns: Straightening and Smoothing
- Heat Protection
- Color Safe
Key Benefits:
-Helps Defrizz and Detangle
- Provides UV and Heat Protection
- Protects Against Breakage
Formulation: Liquid
Highlighted Ingredients:
- Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, and Macadamia Integrifolia Seed Oil: Condition, soften, and add shine.
- UV Filters: Help protect hair against the drying effects of the sun.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, phthalates, and mineral oil. This product is also cruelty-free.
What Else You Need to Know: This top-selling leave-in treatment is blended with six featherlight oils to help soften, silken, tame, defrizz, detangle, and protect against breakage. Plus, it contains UV protection to help shield hair from the drying effects of the sun. It works well with dry, damaged, and/or color-treated hair.

What it is: A hair cleansing breakthrough for all hair colors and hair types, featuring the original apple cider vinegar hair formula.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Frizz, and Color Safe

Formulation: Liquid

Highlighted Ingredients:
- Apple Cider Vinegar: Seals the hair cuticle
- Aloe Vera: Repairs damage.
- Lavender Extract: Cleanses.

Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This shampoo substitute will gently cleanse and remove impurities without stripping the natural oils that are essential to the health of your scalp and hair. Made in the USA using the highest-quality craft-produced apple cider vinegar from George Paul Vinegary.