Dead Princess Makeup

What it is: A clean, bold, and creamy pigment paint that was created for use on the eyes, lips, cheeks, and body.

Highlighted Ingredients:
- Plant Squalane: Protects and softens skin.
- Hyaluronic Acid: Provides skin-loving hydration.
- Maracula Extract: Nourishes, hydrates, cares for, and calms skin.

Ingredient Callouts: This product is vegan.

What Else You Need to Know: These easy-to-use, bold, long-wearing pigments provide endless creativity. The range of opaque mattes and sheer shimmers swipes on easily for a smooth, comfortable, budgeproof finish. These shades are inspired by Gaga’s love for art and are a new way to makeup.

What it is: An ultra-smooth, transfer-resistant gel pencil eyeliner that has the iconic, waterproof, all-day wear of KVD Beauty’s bestselling Tattoo Liner.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: The Tattoo Pencil Liner sets fast to lock in place on your lids and in your waterline. This high-pigment pencil eyeliner is easy to use and versatile, so you can line it, smudge it, or go graphic. o

What it is: This multipurpose, full-coverage liquid concealer hides it all, from dark under-eye circles to blemishes, and discoloration.

Coverage: Full

Finish: Natural

Formulation: Liquid

What Else You Need to Know: This full-coverage concealer feels lightweight and doesn‘t cake, crack, or settle into fine lines. The formula includes algae-derived ingredients known for smoothing the look of skin and specially coated pigments that leave a natural finish that doesn‘t flake or crease.

What it is: A one-pot wonder for waterproof eyeliner, shadow, and brows in a range of long-lasting colors, from vivid, playful hues to essential, versatile shades.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Experience smooth, creamy, long-wear color with this three-in-one vegan pomade that lets you unlock endless possibilities. Use it like a gel-pot eyeliner, bold cream eyeshadow, brow pomade, and more. Super Pomade is the same beloved KVD Super Brow formula with even more ways to get creative.

Clinical Results: In a consumer study on 32 volunteers over 24 hours:
- 96% would recommend Super Pomade
- 96% agree it has instant payoff
- 96% agree it feels weightless

What it is: A clean, creamy, gel-like eyeliner that deposits intense, long-wearing color with every smooth stroke.

Highlighted Ingredients:

- Vitamin E: Smooths, conditions, and protects.

- Argan Oil: Nourishes skin and hair.

- Kajal: Safe for waterline.

Ingredient Callouts: This product is clean, vegan, and cruelty-free.

What Else You Need to Know: Clean, high-impact artistry color join forces in a long wear, gel-like sharpenable pencil eyeliner that glides like a liquid and lasts all day.

What it is: A sheer, lightweight moisturizing highlighter made for daytime wear that visibly illuminates your skin for a dewy glow with zero sparkle.

Coverage: Light

Finish: Radiant

Formulation: Stick

Highlighted Ingredients: 
- Plant-Based Squalane: Locks in hydration, conditions skin, and supports elasticity.

- Olive Fruit Oil: Nourishes skin with monounsaturated fatty acids and vitamin E.

- Phytosterol and Amino Acid Blend: Minimizes moisture loss and supports a healthy skin barrier.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What it is:
A set of four metallic powder highlighters for intense luminosity.

What it does:
These shades for highlighting eyes, face, and body feature a buildable metallic-lustre formula and can be applied wet or dry. Layer them together or wear separately on the face, eyes, and body. Marshmallow, Gumdrop, and Butterscotch can be worn on lips.

This set contains:
4 x Metallic Highlighting Shades in White Pearl (white gold), Gumdrop (duo chrome pink lilac), Butterscotch (honey gold), Starburst (icy pink).

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is: An intensely pigmented blush with a superfine texture.

Coverage: Medium

Formulation: Pressed Powder

Ingredient Callouts: This product is vegan.

What Else You Need to Know: Thanks to its superfine texture, this buildable blush delivers powerful color with just one swipe. It comes in a variety of vibrant shades with both matte and shimmer finishes to instantly awaken all skin tones.

What it is: A waterproof kohl pencil eyeliner that enhances the eyes with intense, blendable color for spectacular smoky eye looks.

What Else You Need to Know: The waterproof eyeliner stays put for couture eye makeup looks that last all day. Combining intense color with a creamy, buildable texture, this formula makes it easy to create a stunning smoky eye.