Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A multitasking priming spray that adds heat protection, shine, and long-lasting memory to any look—curls and blowouts included.

Key benefits:
- Provides heat protection up to 450°F
- Protects from UV exposure to reduce color fade
- Locks in style until next shampoo

If you want to know more…
For use before you style, this one-of-a-kind lightweight spray memorizes your hair’s shape and texture, and holds it that way until your next shampoo. It includes thermal protection up to 450°F—so you can use heat products while styling hair, worry-free.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
The fragrance is Rue St. Honoré—a French-inspired fragrance with seductive notes of violet, gardenia, ylang ylang, and white musk for a sophisticated and feminine floral fragrance.

This product is not tested on animals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A lightweight, coconut oil-infused styler for tousled, air-dried texture and smooth shine.

Key benefits:
- Encourages hair’s natural texture for an effortlessly laid-back look
- Gives frizz-free definition, shine, and soft, touchable hold without crunchiness
- Coconut oil and vitamin A strengthen and nourish for shiny, frizz-free hair

If you want to know more…
Get laid-back texture and shine with this lightweight, coconut oil-infused gel that imparts a soft, touchable hold with frizz-free definition and a light, sophisticated scent. It’s ideal for air drying, or for light hold while blow drying.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Rich Kid Coconut Oil Gel is formulated without gluten, mineral oil, and petroleum. It is vegan, cruelty-free, and color safe with UV protection. The product’s fragrance features a refreshingly bright arrangement of bergamont, lemon zest, mimosa, heliotrope, and black amber. Rich Kid is an Allure Best of Beauty award winner.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A lightweight, multitasking oil that fights frizz, prevents heat/uv damage, and delivers a high-gloss, super-smooth finish to all hair types.

Key benefits:
- Delivers sleek, frizz-free hair
- Color-safe
- Protects hair

If you want to know more…
This hair oil is packed with African galanga, ama oil, and Asian borage oils to keep color from fading and protect hair from heat damage. It also addresses split ends, and has a fragrance with notes of violet, gardenia, ylang ylang, and white musk.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The fragrance is Rue St. Honoré—a French-inspired fragrance with seductive notes of violet, gardenia, ylang ylang, and white musk for a sophisticated and feminine floral fragrance.

This product is not tested on animals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A lightweight cream that protects from heat styling, smooths dry ends, and gives fine to medium hair that lived-in look with a light-reflective shine.

Key benefits:
- Tames frizz
- Provides lift and reflective shine
- Gives hair a lustrous finish

If you want to know more…
This lightweight, hydrating hair cream tames frizz for smooth, shiny hair. It protects from heat styling, smooths dry ends, and gives fine to medium hair body and a lustrous finish.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
The fragrance is Rue St. Honoré—a French-inspired fragrance with seductive notes of violet, gardenia, ylang ylang, and white musk for a sophisticated and feminine floral fragrance.

This product was not tested on animals. Jen’s style tip: work a little dab through dry strands for super-soft shine and light separation.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A leave-in conditioning balm that melts into hair to instantly boost hydration and reduce frizz.

Key benefits:
- Instantly reduces frizz, softens, and detangles
- Great for curls and coils, dry or damaged hair, and chemical or color-treated hair
- Coconut oil, shea butter, and argan oil nourish and protect

If you want to know more…
This leave-in conditioning formula acts uses coconut oil, shea butter and argan oil to nourish and repair, soften, add shine, and protect against frizz on all hair types. The creamy formula instantly melts into hair and dries invisibly, for a lightweight, touchable hydration. Use on wet or dry hair, all over or just where you need extra hydration.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Mistress Hydrating Hair Balm is formulated without gluten, mineral oil, and petroleum. It is vegan, cruelty-free, and color safe with UV protection. The fragrance features lush, vibrant notes of guava, coconut water, pink lotus, midnight violet, and vanilla.

Note: this product is currently going through a packaging transition. You may receive a package that says "Leave In Conditioner" vs. "Hydrating Hair Balm". It is the same formula.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A salt-free texturizing spray for beachy waves and buildable, touchable volume—without drying or stickiness.

Key benefits:
- Instantly adds texture, volume, and shine
- Non-sticky, non-drying formula
- Enhances natural texture for beachy undone look

If you want to know more…
This salt-free texture spray uses hydrating glycerin and gluten-free hydrolyzed wheat protein for soft, beach waves and lightweight, buildable volume without dryness, heaviness, or stickiness. Aerosol delivery ensures easy, even lift, texture, and shine on wet or dry hair, and it’s safe for color and chemical-treated hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Beach Club Texture Spray is formulated without gluten, mineral oil, and petroleum. It is vegan, cruelty-free, and color safe with UV protection. The product’s fragrance features lush, vibrant notes of guava, coconut water, pink lotus, midnight violet, and vanilla.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A multitasking oil for hair and body that’s perfect for those on the go.

Key benefits:
- Hydrates dry skin and hair while locking in moisture
- Color-safe

If you want to know more…
This luxurious, rose hair and body oil is a silicone-free fusion of nutrient-rich oils from all over the world. It’s fast-absorbing and illuminates the hair and skin as it restores moisture and diminishes the appearance of damage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The fragrance is Melrose Place—a velvety rich rose fragrance with hints of bergamot, lychee, cedarwood, and white musk.

This product is not tested on animals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A hydrating hair primer infused with coconut water and coconut oil to protect from heat, UV rays, and color fading while keeping hair soft and frizz-free.

Key benefits:
- Guards against heat and static
- Smooths and hydrates
- Protects color

If you want to know more…
This weightless primer acts as a heat protectant while strengthening and smoothing hair. A blend of conditioners smooths the cuticle and delivers ultimate hydration, while a corn-derived humectant helps hair retain moisture. Use it to prep and detangle hair and guard against heat tools, or throughout the day to refresh style.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Call Time’s fragrance features lush, vibrant notes of guava, coconut water, pink lotus, midnight violet, and vanilla. The perfect base for any styling routine, this product is color safe with UV protection, vegan, cruelty-free, and formulated without mineral oil, petroleum, and gluten.

Beauty tip:
Call Time can also be used to protect hair during outdoor activities or at the beach. It is a hydrating, heat-protectant with UV-protecting properties to keep hair healthy.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A two-in-one cream cleanser to rejuvenate hair without weighing it down or stripping its natural oil.

Key benefits:
- Cleanses while hydrating hair and scalp
- Damaged and dull hair becomes shinier and stronger
- Two-in-one formula takes the place of your regular shampoo and conditioner

If you want to know more…
This unique formula is designed to work for all hair types, and is especially effective for those with color-treated hair, dry scalps, or unruly curls. Its fragrance features sophisticated notes of black pepper, blackberries, dewy violet, geranium and leather accord. 

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is formulated without mineral oil and petroleum. It’s also color-safe, vegan, cruelty-free, gluten-free, and provides some sun protection.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A deep moisturizing conditioner that detangles and de-frizzes hair.

Key benefits:
- Enhances shine and reduces frizz
- Protects and moisturizes hair
- Won't weigh hair down

If you want to know more…
This deeply nourishing conditioner will revive dry and overworked hair. A blend of emollients softens hair and promotes lasting smoothness and shine for extreme hydration and damage control. Shea butter locks in moisture to the hair without leaving it greasy or weighed down, while hydrogenated olive oil—rich in vitamins A, E, and antioxidants—help to protect the hair and seal in moisture.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Hot Girls Hydrating Conditioner fragrance features lush, vibrant notes of guava, coconut water, pink lotus, midnight violet, and vanilla.

This product is color safe with UV protection, vegan, cruelty-free, and formulated without mineral oil, petroleum, and gluten.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
An in-shower, spray-on hair treatment that works quickly to deliver the same hydration and benefits of a traditional hair mask.

Key benefits:
- Works in as little as one minute
- Hydrates and nourishes hair
- Lightweight and won’t weigh hair down

If you want to know more…
Inspired by splash-masks, this lightweight formula has the strength of a traditional mask, and it works in as little as one minute. The 360-degree aerosol spray ensures easy, even, convenient application in the shower, and maintains the integrity of the formula. This sets it apart from typical jarred masks, which can get contaminated with water during use, shortening the life of their formula. It also has a fragrance that features a refreshingly bright arrangement of bergamot, lemon zest, mimosa, heliotrope, and black amber.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, gluten-free, and provides some sun protection.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A rich, nourishing shampoo to revive dry or overworked hair.

Key benefits:
- Enhances shine and reduces frizz
- Nourishes and strengthens
- Protects hair from pollution damage

If you want to know more…
This formula instantly infuses intense hydration to overworked, moisture-deprived hair with a blend of vitamins and moisturizers that deep condition and add luxurious shine. Perfect for heat tool addicts and damaged and colored hair, litchi extract helps protect hair from pollution damage as well as oxidative stress, while vitamin E conditions the hair—making it more lustrous, shinier, and stronger.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Hot Girls Hydrating Shampoo’s fragrance features lush, vibrant notes of guava, coconut water, pink lotus, midnight violet, and vanilla.

This product is color safe with UV protection, vegan, cruelty-free, and formulated without mineral oil, petroleum, and gluten.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An invisible, weightless, buildable dry shampoo that uses finely milled volcanic ash for a lightweight cleanse to refresh hair and erase mild dirt and oil.

Key benefits:
- Invisible, no powder residue
- Weightless, buildable, gentle
- One percent cleansing powders provide a lightweight, gentle cleanse

If you want to know more…
This invisible dry shampoo erases mild dirt and oil with gentle, finely milled volcanic ash, reviving your hair and scalp without leaving it dry or brittle. It is gentle enough to refresh styling throughout the day and in between blowouts.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, and provides UV protection. It is free of gluten, artificial colors, triethanolamine, mineral oils, harsh detergents, methylisothiazolinone/methylchloroisothiazolinone, and petrochemicals. It is perfect for normal to dry scalps and fine to medium textured hair.

Beauty tip:
For deeper cleansing levels, see IGK Direct Flight Multi-tasking Dry Shampoo or IGK First Class Charcoal Detox Dry Shampoo.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A feather-light, volumizing shampoo that delivers sky-high volume and natural body while strengthening hair.

Key benefits:
- Strengthens hair without adding weight
- Adds volume and body to fine/normal hair
- Softens while leaving lengths bouncy

If you want to know more…
This genius formula detangles, hydrates, and softens while leaving lengths bouncier, fuller, and suppler. Perfect for fine to normal hair types, or anyone craving gravity-defying volume, it’s infused with proteins that reduce static and protect hair from harmful UV rays.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

Which hair type is it good for?
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A nutrient-rich, curl-enhancing hair primer that reduces frizz and adds shine while protecting from heat and color fading.

Key benefits:
- Can be used on wet or dry hair
- Heat protectant
- Nourishes scalp and locks in moisture

If you want to know more…
Enhance and define your curls with this nourishing primer. It contains sea kelp to nourish hair, as well as sweet almond oil add shine. It also has a fragrance that features sophisticated notes of black pepper, blackberries, dewy violet, geranium and leather accord. 

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is formulated without mineral oil and petroleum. It’s also color-safe, vegan, cruelty-free, gluten-free, and provides some sun protection.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A texturizing spray that gives the perfect amount of morning-after grit and piecey separation.

Key benefits:
- Has a lightweight, buildable texturizer
- Controls and separates hair for easy styling
- Boosts shine

If you want to know more…
This nutrient-rich texturizing spray gives your hair just the right amount of grit, creating a third-day "lived-in" look without actually skipping the wash. Use it to give hair piecey separation or for extra grip while styling. Coconut oil nourishes and strengthens hair, while sunflower extract conditions and seals in moisture. 


What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Great for prepping hair for pony tails or braids because of added control and grip, this product is color safe with UV protection, vegan, cruelty-free, and formulated without mineral oil, petroleum, and gluten.

Down & Out’s fragrance features lush, vibrant notes of guava, coconut water, pink lotus, midnight violet, and vanilla.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A weightless balm to extend your blowout with humidity-blocking properties and style memory for medium hold.

Key benefits:
- Blocks humidity
- Extends blowouts
- Nourishes and smooths

If you want to know more…
This innovative formula locks in moisture, blocks humidity, eliminates frizz, adds shine, and smooths the hair cuticles for the perfect blowout. Style memory with medium hold helps blowouts last longer. Vitamin E conditions the hair making it more lustrous, shinier, and stronger, rice amino acids help to repair and seal the cuticle for extra luster, and antioxidant-rich glycine (soybean) soja oil conditions hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Car Service’s fragrance features sophisticated notes of black pepper, blackberries, dewy violet, geranium, and leather accord.

This product is color safe with UV protection, vegan, cruelty-free, and formulated without mineral oil, petroleum, and gluten.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A volumizing conditioner that infuses maximum lift without weighing hair down, nourishing and detangling for static-free hair.

Key benefits:
- Weightlessly conditions and detangles
- Hydrates without weighing hair down
- Leaves hair static-free

If you want to know more…
Add major life to flat, fine, or thin locks with this lightweight volumizing formula. Ideal for fine to normal lengths or anyone lusting after a thicker, fuller style, a caffeine derivative enhances hair by increasing body, volume, and shine, while hydrolyzed vegetable protein strengthens the hair fiber, making it appear thicker and more robust.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
30,000 Feet Volume Conditioner contains the IGK NYC scent, featuring sophisticated notes of black pepper, blackberries, dewy violet, geranium, and leather accord. This product is color safe with UV protection, vegan, cruelty-free, and formulated without mineral oil, petroleum, and gluten.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An ultra-nourishing, brightening conditioner formula that freshens blonde, violet, pale pink, lavender, white, or gray hair.

Key benefits:
- Enhances blonde tones
- Adds shine
- Softens and hydrates

If you want to know more…
Bring dull blonde and pastel shades back to life with naturally derived pigments that brighten and counter brassiness. Designed to restore color, shine, and silkiness, this blend of emollients and natural extracts nourishes dry hair and helps retain moisture. Lemongrass extract helps to improve the shine and natural body of hair with antioxidant benefits, as aloe extract moisturizes and strengthens the hair fiber while delivering important nutrients and essential amino acids for healthy hair and scalp.

What it is formulated WITHOUT:
- Sulfates

What else you need to know:
Instafamous Blonde Conditioner’s fragrance features a refreshingly bright arrangement of bergamont, lemon zest, mimosa, heliotrope, and black amber.

This product is color safe with UV protection, vegan, cruelty-free, and formulated without mineral oil, petroleum, and gluten.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A leave-in hair treatment and styling cream that delivers 10 benefits in one simple step, leaving hair perfectly polished.

Key benefits:
- Treats damaged hair
- Smooths frizz
- Restores softness and shine

If you want to know more…
CAVIAR CC Cream or Complete Correction Cream is a luxe leave-in hair treatment and styling cream that corrects and perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV protection, manageability, and strength. Clinically proven to reduce breakage by 92 percent and provide up to 450° F heat protection, this is the perfect product for all hair types. It’s versatile enough to be used along or as a styling primer to layer other products on top of it and no matter how you use it, hair is perfected, protected, and flawless.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
With use of Caviar CC Cream vs. untreated hair:
- 92% reduction in breakage
- Provides heat protection up to 450°F/232°C