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Sephora customers often prefer the following products when searching for Lit Makeup.

Browse the top-ranked list of Lit Makeup below along with associated reviews and opinions.

Size 0.2 oz · ITEM 1744333
COLOR: Lit [ 1 more colors ]
exclusive· limited edition· buzzworthy· online only
$34.00

love it...IT'S AMAZING...Even if you don't like the glitter, it does give it a shimmer/glow if you apply it and with a clean light brush, dust off the glitter!...When I use the brush supplied with a light hand I like it a lot.
What it is:
A lightweight, baked powder for face and body with a sophisticated, microfine shimmer that instantly leaves skin with an iridescent shimmer.

What it does:
Dust on Urban Decay’s Naked Illuminated Shimmering Powder for Face and Body to give you a sexy, just-finished flush. Naked Illuminated powder is first baked on a terra cotta disc for 24 hours, and then it is finished by hand. Baking the powder gives it a high level of just-perfect shimmer without the metallic look of cheaper formulas. This lightweight, baked powder has a sophisticated microfine shimmer that’s smooth and silky with light-reflecting particles that leave a luminous, radiant look.

Formulated to give the color payoff of a loose powder and the convenience of a pressed powder, this shimmering powder comes in a gorgeous box that makes the perfect gift. It features a generous mirror and a brush—housed in a separate compartment underneath the powder. This smooth, silky powder contains light-reflecting particles that create a luminous, radiant look. Simply brush on this powder wherever you want to create an instant glow.
Size 1 oz/ 28 g · ITEM 1782069
exclusive· limited edition· buzzworthy· online only
$24.00

I love this stick....My favorite highlighter....It does smell very lightly (pleasantly) like coconut.
What it is:
A dewy, everyday, champagne-pearl-hued cream highlighter stick that glides on for a natural glow.

What it does:
Highlight and nourish your cheekbones in one easy swipe with this shimmering, smooth, cream highlighter in a pearlescent champagne shade. It’s infused with micro-shimmer and hydrating ingredients like mango butter, peach nectar, and avocado oil, so you’ll glow with the good stuff. Plus, Milk Melt Technology helps it instantly absorb and blend upon contact with body heat, leaving you looking lit-from-within. The buildable, velvety formula imparts a natural-looking, iridescent glow on cheekbones, brow bones, the bridge of the nose, or anywhere you want to add luminosity. Layer it on for a blinding highlight.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Please note: This product is not recommended for those with a sensitivity to citrus or coconut oils. Highlighter in Lit is cruelty-free, paraben-free, vegan, talc-free, and gluten-free.

MILK MAKEUP believes you should have good ingredients, plus epic payoff, because compromise is cool, but not in your beauty routine. They care about what they put in their formulas just as much as what they leave out—they’re cruelty-free, paraben-free, and 100-percent vegan. It’s clean, cool beauty.

Born in Milk Studios, a creative photo studio in NY and LA, MILK MAKEUP’s community is their inspiration, and they celebrate beauty for everyone. From fresh-face to full-face, it’s not about how you create your look—it’s what you do in it that matters.

MILK MAKEUP means no rules.

Beauty Tip:
Don’t stop at your collarbones. Add Lit to your legs for a smooth glow.
ITEM 1820406
exclusive· limited edition· buzzworthy· online only
$42.00

top 3...No duds....Versatility is also present in that I occasionally use the shimmers Vermeer and Primavera as cheek highlights, and the browns like Warm Taupe makes a nice and light contour....I love this pallete if you are a warm tone girl this will be your pallet I use it every day and I absolutely love it the price is totally worth it the pigmentation is amazing I love the packaging even though we can get a little dirty you just take a wipe and it comes straight off it's a beautiful beautiful pallet overall and I love it so much!!
What it is:
An essential eyeshadow collection with 14 shades in neutral to berry tones.

What it does:
A present-day take on Renaissance colors, this eye palette features 14 shades that let you create stylish, day to night looks. From the earthy yellow and ultra-matte finish of Golden Ochre to Primavera’s shimmer gold with a metallic finish, this palette’s high-pigment shadows are crease and fade-resistant and are sure to bring modern elegance to your eye looks.

This palette contains:
- 14 x 0.02 oz Eyeshadow in Tempera (beige with an ultra-matte finish), Golden Ochre (earthy yellow with an ultra-matte finish), Vermeer (iridescent shell with a metallic finish), Buon Fresco (antique lavender with an ultra-matte finish), Antique Bronze (metallic sable with a satin finish), Love Letter (raspberry with an ultra-matte finish), Cyprus Umber (dark coffee with an ultra-matte finish), Raw Sienna (neutral amber with an ultra-matte finish), Burnt Orange deep orange with an ultra-matte finish), Primavera (shimmery gold with an ultra-matte finish), Red Ochre (sienna with an ultra-matte finish), Venetian Red (crimson with an ultra-matte finish), Warm Taupe (earthy gray with an ultra-matte finish), Realgar (brick with an ultra-matte finish)
- Double-ended shadow brush

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates
ITEM 1935642
COLOR: Provocouture [ 5 more colors ]
exclusive· limited edition· buzzworthy· online only
$49.00

That gold!...) Enjoy!...The feel of it's nice and light....I absolutely loved this eyeshadow - I rcvd it as a free sample from Influenster to try and it's great the color pallet I rcvd isn't colors I typically wear so I had to play around with it a bit but the shadow itself lasts all day - the quality is outstanding and I highly recommend it.
What it is:
A long-wearing eyeshadow palette that features seven shades, including four fashion finishes, velvet, satin, silk, and lamé—to layer and dress your eyes.

What it does:
Empower your inner eye stylist with these ultra-luxe eyeshadow palettes, each featuring four fashion finishes: buttery matte velvet, shimmering satin, sparkling silk, and metallic lamé. Each curated palette includes a covetable mix of chic neutral, wearable shades and provocative pops in a new super-plush shadow formulation to cover lids in lasting, velvety-rich pigment. Available in six different colorways, choose the wardrobe that speaks to you, then layer it on to make the ultimate impression.

This palette contains:
- 7 x 0.003 oz/ 0.08 g Eyeshadows

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Beyond his fashion design, Marc Jacobs is also known as “the ultimate stylist” for making last-minute adjustments to perfect every look right before it walks down the runway. The eyeshadows in each Eye-Conic palette are inspired by textiles and layering, and come in four fashion finishes so you can be the ultimate stylist, too. Finish your look and let it stand out by layering a bright color or lamé pop on top.

Read the shade names from left to right for a short poem. The slim, seven-shadow palette was designed to feature the oblong infinity mirror, and was inspired by the rearview mirror of an automobile.

Each palette features its own shade personality:
Provocouture (dusty plum and magenta): Say it with style; otherwise, you might as well just stay in bed.
Glambition (bare and bronze): She was infamous, known for seeking the most over-the-top glamour.
Frivoluxe (chilled greige and violet): Fabulous! Always dress outrageously and how you want. Who has time for less?
Scandalust (rust and warmed browns with scarlet): Hot pants at the office cause a fuss; that’s why they call her little miss scandalous.
Edgitorial (camouflage and reflective gold): Take a memo. Next season, we’ll see, pleather python, making a scene, enviously, everywhere.
Sartorial (celestial cobalt and icy teal with prismatic gray): Whenever in doubt: power platforms. Make sure (for once) they know who runs the show.

This product is cruelty-free.
Size 12 x 0.05 oz/ 1.41 g · ITEM 1324532
exclusive· limited edition· buzzworthy· online only
$54.00

Best gift...:) Enjoy!...The colours on me is more to the light side, not too strong which I like....to be honest I wanted this so bad because others did it wasn't because I liked the colors or anything I got this as bday present I was a bit hesitant to get this bcuz I wasn't sure if I actually liked this palette it seems like there wasn'thing special about it but of course I was wrong I totally fell in love with it since I first used it every color was gorgeous, very pigmented, easy to work with, blendable and mostly the NAKED color is fabulous blending color!!
What it is:
A revolutionary, neutral eye palette of universally-flattering, bronze-hued shadows for a wide array of looks.

What it does:
Loaded with bronze-hued shadows in an insane range of finishes that only Urban Decay could dream up—including matte, satin, shimmer, and sparkle—Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.

The ultra-compact Naked Basics features all matte and demi-matte shades that perfectly complement the ones in the Naked palette. Both palettes can be used either together or individually to create an infinite range of eye looks.

Every shade features Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula. The result is intense color payout, sparkle that doesn’t fall out, color that stays put, and a velvety, suede-like smoothness and blendability.

This palette contains:
(Each palette sold separately)

Naked Palette:
- 12 x 0.05 oz/ 1.41 g Eyeshadows in Virgin (cool pale, beige satin), Sin (pale nude shimmer), Naked (nude matte), Sidecar (beige shimmer with silver micro-glitter), Buck (fawn brown matte), Half Baked (golden bronze shimmer), Smog (deep coppery bronze shimmer), Darkhorse (deep mocha shimmer), Toasted (antique copper penny shimmer), Hustle (plum-brown satin), Creep (onyx shimmer with gold sparkle), Gunmetal (dark metallic gray shimmer with silver micro-glitter)
- Double-ended Shadow/Blending Brush

Naked Basics Palette:
- 6 x 0.05 oz/ 5 mL Eyeshadows in Venus (soft, off-white demi-matte), Foxy (very light yellow/white matte), Walk of Shame (very light nude matte), Naked2 (taupe matte), Faint (warm, dusty brown matte), Crave (deepest, darkest brown/black matte)

What else you need to know:
The Naked Palette’s chocolaty velvet case is emblazoned with the word NAKED in gold foil lettering. The mirrored case also includes a professional-quality, cruelty-free double-ended Shadow/Blending Brush.

The Naked Basics Palette comes in a sleek compact embossed with a pretty, metallic NAKED on the front that has a slight sheen and suede-like feel that begs to be touched. The slim design is perfect for travel, so you’ll never have to be without these must-have shades.
Size 12 x 0.05 oz/ 1.41 g · ITEM 1573336
exclusive· limited edition· buzzworthy· online only
$54.00

Great set...Pink Love...Light skin beauties will love it!...BESt PALETTE IN THE WORLD LoVe it the package the shadows looks perfect on mi natural tan skin im im love its lools a professional package the eyeshadows are amazing I dont have any problem blending of with rhe colors if u have the great brushes primer bases and and youre good doing makeup u will never habe a problem with this palette im so excited I got it I look to mi shadows everyday asswell with mi too faced chocolate bar they are amazing a Must Have for Every girl and every skin color this
What it is:
An exclusive palette with 12, rose-hued neutral eye shades in every finish.

What it does:
The long-awaited follow-up to Naked and Naked2—two of the industry's all-time bestselling palettes—Naked3 features a dozen exclusive shades for endless eye looks. Experiment with these 12 gorgeous, rose-hued neutrals—from the palest, shimmery pink to a deep black matte with rosy red micro-glitter.

This palette features ultra-smooth mattes, gorgeous pearls, and glimmering metallics. Every shade in Naked3 features UD’s Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power, and blendability. For easy application, the mirrored case includes a professional-quality, cruelty-free, double-ended Shadow/Blending Brush.

This palette contains:
- 12 x 0.05 oz/ 1.41 g Eyeshadow in Strange (pale neutral pink matte-satin), Dust (pale metallic pink shimmer with iridescent micro-glitter), Burnout (light pinky-peach satin), Limit (light dusty rose matte), Buzz (metallic rose shimmer with silver micro-glitter), Trick (light metallic pinky-copper shimmer with tonal micro-sparkle), Nooner (medium pinky-brown matte), Liar (medium metallic mauve shimmer), Factory (pinky-brown satin), Mugshot (metallic taupe shimmer with slight pink shift), Darkside (deep taupe-mauve satin), Blackheart (smoky black matte with rosy red micro-sparkle)
- Double-ended Shadow/Blending Brush

What else you need to know:
The art-school-inspired tin case is a gorgeous rose-gold color (a subtle hint at the shades inside). Its embossed on top with a big "NAKED3" and cool facets that beg to be touched.
Size 12 x 0.053 oz/ 1.5 g · ITEM 1775006
exclusive· limited edition· buzzworthy· online only
$39.00

top fav...Cool tone...I love love LOVE the light chocolate smell it has....I got this on a whim and I'm glad I did I have it in my travel bag , has pretty natural and cool tones and u can create diff looks with it , shadows are very easy to blend , buttery , little goes a long way and stay put with my UD primer , this would also be a great starter pallet for someone who has started to wear shadows :)
What it is:
A bestselling eyeshadow palette with 12 matte and micro-shimmer shades that are sure to become your everyday basics.

What it does:
This warm-toned mix of lid, crease, and liner shades is arranged in rows for three easy-to-create looks. The formula is infused with tarte’s signature Amazonian clay for intense payoff, long wear, and creamy texture.

This palette is part of the tartelette™ collection.

This palette contains:
- 12 x 0.053 oz/ 1.502 g Eyeshadow in Charmer (off white), Jetsetter (warm taupe), Rocker (shimmering taupe), Smokeshow (black brown), Flower Child (peachy nude), Smarty Pants (tan), Firecracker (bronze copper), Activist (dark brown), Funny Girl (champagne), Sweetheart (peach), Rebel (chestnut brown), Leader (aubergine)
- Step-by-step tartelette guide

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, and gluten.
Size 12 x 0.05 oz/ 1.41 g · ITEM 1393636
exclusive· limited edition· buzzworthy· online only
$54.00

Great set...Great kit...I have brown eyes, and I love a light wash of gold on the lid or a neutral, brown smokey eye....I love the packaging since it's a tin, whereas the first NAKED palette was made out of velour and the letters rub off after a while, the eyeshadows are cooler tones, and I find them more wearable except for the black one if you don't like smokey looks, overall I would recomment it because you get value for your money, plus it comes with a duo ended brush which is nice and the NAKED mini lipgloss.
What it is:
A Naked eye palette, featuring taupe-hued neutrals in a wide range of finishes.

What it does:
Following the release of Urban Decay’s Naked—the original bronze-hued palette that revolutionized neutrals, Urban Decay created Naked2. From luminous shades with shimmer and sparkle to the smoothest mattes imaginable, Naked2 is packed with always-vibrant, taupe-hued neutrals—including a gorgeous grayish brown, a glittery copper, and Urban Decay’s blackest black. Expand your Naked range to create even more sultry neutral looks, smoky dramatic looks, and everything in between. 

Naked2 Basics complements Naked2 perfectly with matte and subtle-satin hues. Both palettes can be used either together or individually to create an infinite range of eye looks.

Every shade features Urban Decay’s Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power, and blendability. For easy application, the mirrored case includes a professional-quality, cruelty-free, double-ended Shadow/Blending Brush.

This palette contains:
(Each palette sold separately)

Naked2:
- 12 x 0.05 oz/ 1.41 g Eyeshadows in Foxy (cream matte), Half Baked (golden bronze shimmer), Booty Call (cork shimmer), Chopper (copper shimmer with silver micro-glitter), Tease (creamy pale brown matte), Snakebite (dark bronze shimmer), Suspect (pale golden beige shimmer), Pistol (light grayish brown shimmer), Verve (oyster shimmer), YDK (cool bronze shimmer with metallic base), Busted (deep brown shimmer), Blackout (blackest black matte)
- Double-ended Shadow/Blending Brush

Naked2 Basics:
- 6 x 0.05 oz/ 1.4 g Eyeshadows in Skimp (pale nude satin), Stark (nude-pink matte), Frisk (warm gray matte), Cover (muted red-brown matte), Primal (muted brown matte), Undone (deep, smoky brown matte) 

What else you need to know:
Naked2’s case has an art school-inspired look with a hinged lid—taupe metal with embossed chocolate brown artwork. It's smooth, modern and cool to the touch—a real tactile experience.

Naked2 Basics is housed in a sleek, soft-touch case that has a suede-like feel and a slight sheen. It’s small and compact so it travels well, yet it’s still packed it with full-size shadows.

Naked2 is an Allure Reader’s Choice award winner.
ITEM 1659424
exclusive· limited edition· buzzworthy· online only
$39.00

matte joy...So Smooth!...Its sleek and light....) as I've been using the darker shades with an angled brush to line my lash line and it looks so nice and can be blended for a smokier lash line I genuinely cant wait for the Tartlette 2 palette as ive seen it ahs a couple of shimmers and more warm tones... I think it will take over as my new favourite This palette is a must have if you have a lot of palettes with shimmer shade... you can also achieve really nice neutral/everyday looks with this palette The packaging looks amazing and
What it is:
An everyday eyeshadow palette with 12 all-matte shades that are anything but basic.

What it does:
This palette features warm and cool matte eyeshadows ranging from light to deep, arranged in rows for three easy looks. Customize your application to switch your look from natural to dramatic, effortlessly. The super-blendable, Amazonian clay-infused powder formula glides on like a cream, providing long-wearing, intense payoff that’s never chalky or patchy.

This set contains:
- 12 x 0.053 oz/ 1.5 g Shadows in Free Spirit (cream), Force Of Nature (nude), Dreamer (warm brown), Multi-Tasker (chocolate), Caregiver (pale pink), Natural Beauty (mauve), Best Friend (mulberry), Bombshell (dark plum), Super Mom (ivory), Wanderer (light brown), Power Player (taupe), Fashionista (black)
- Step-by-step look guide

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is also formulated without mineral oil, sodium, and gluten. It is dermatologist tested.
Size 18 x 0.03 oz/ 0.85 g · ITEM 1806553
exclusive· limited edition· buzzworthy· online only
$49.00

So Sweet...Great Set...( Beautiful light peach scent )...I honestly didn't want to buy it, I thought it was jut over hipped and it wasn't going to look good on my skin tone, BUT my I went to my local Sephora and got a makeover, and the makeup artist used this on me and OOMG it looked so good and I knew I had to buy it.
What it is:
An eyeshadow palette with 18 shades in peachy pinks, corals, bronzes, and purples.

What it does:
The Sweet Peach Eyeshadow Collection Palette is infused with the juicy scent and antioxidant-rich essence of peach. Create endless looks with 18 shades of peachy pinks, corals, bronzes, and pops of purples that will leave your eyes looking warm weather-fresh all year long. It features a Glamour Guide with three eye looks to get you started.

This palette contains:
- 18 x 0.03 oz in White Peach (matte vanilla cream), Luscious (pearl peach champagne), Just Peachy (shimmering peachy pink), Bless Her Heart (golden moss), Tempting (bronzed black), Charmed, I'm Sure (matte medium cool brown), Nectar (pearly peachy cream), Cobbler (peachy pinked bronze), Candied Peach (matte coral with violet shimmer), Bellini (gilded peach), Peach Pit (satin perfect rasin), Delectable (matte smoky amethyst), Peaches 'n Cream (matte milky peach), Georgia (matte peachy pink), Carmelized (dark gilded bronze), Puree (metallic dark bronze), Summer Yum (matte gingerbread), Talk Derby To Me (shimmering black violet)
- Glamour Guide

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of gluten.
ITEM 1578012
exclusive· limited edition· buzzworthy· online only
$49.00

great mix...great set!...The only shade I don't like is the light pink because it is not pigmented enough and is a bit chalky....I am a makeup junkie but I don't buy a lot of palettes because I find that I use a handful of the colors and never touch others, so when this came out I didn't really look twice at it...until...I was wasting some time before work looking around Sephora and I started swatching the colors on my hand.
What it is:
A sweetly tempting array of 16 matte and shimmer shadows scented with real chocolate.

What it does:
This beautiful assortment of chocolate-inspired shades were formulated using real cocoa powder. Encased in a playful chocolate bar tin, the rich selection of the perfect browns, neutrals, and little pops of color appeal to every candy lover.

This set contains:
- 0.03 oz/ 0.85 g x 14 Eyeshadows in Gilded Ganache, Milk Chocolate, Black Forrest Truffle, Triple Fudge, Salted Caramel, Marzipan, Semi-Sweet, Strawberry Bon Bon, Candied Violet, Amaretto, Hazelnut, Crème Brulee, Haute Chocolate, Cherry Cordial
- 0.1 oz/ 2.8 g x 2 Eyeshadows in White Chocolate, Champagne Truffle
- How To Glamour Guide

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Too Faced Co-founder and Creative Director Jerrod Blandino learned of the healing properties of cocoa while getting a chocolate facial in Maui. With Chocolate Bar he created a first-of-its-kind palette that combines the healing benefits of chocolate with richly pigmented, velvety smooth shadows. Chocolate has been used for centuries for its soothing properties and to protect, condition, and heal skin that has been damaged by sun and wind. Studies have shown that the scent of cocoa powder can increase memory and brain power.
Size 9 x 0.05 oz/ 1.3 g · ITEM 2002020
COLOR: Smokey [ 5 more colors ]
exclusive· limited edition· buzzworthy· online only
$27.00

Love Huda...Great Kit...The middle light brown and the red-ish color to the right are great for transition shades, the darks are great in the outer crease and the shimmers are gorgeous in the inner crease!...The only reason I gave it a 4 is because it's really really really pigmented and I love it really but when you see the pilot in you keep dipping your brush in after a minute he will see the brush marks in the eyeshadow and me personally I don't like that I like it when it's all just like smooth and stuff but that's fine and I love hudabeauty anyway so it doesn't matter that it's too pigmented I still love it and I use it almost every day so.
What it is:
A range of compact eyeshadow palettes, expertly curated by Huda herself, offering beauty lovers a complete day-to-night eye color wardrobe.

What it does:
Each Huda Beauty Obsessions Eyeshadow Palette is packed with a selection of nine highly pigmented mattes and striking shimmers, all with a smooth and blendable texture. Available in four color themes—Warm Brown, Mauve, Smokey, and Electric Obsessions—the palettes are super compact and lightweight, making them a must-have for your handbag. The large mirror, conveniently-sized palette, and versatile shade collection allow you to create both classic and playful looks that are easy to apply on-the-go.

- NEW Huda Beauty Gemstone Obsessions: A collection of nine creamy, metallic and duo chrome shadows inspired by the rich reflection of gemstones. Packed with stunning shades of amethyst, ruby, emerald, and sapphire, this palette is perfect for adding a hint of sparkle to the eyelids.

- NEW Huda Beauty Coral Obsessions: Featuring two duo chrome shimmers and seven creamy, matte shadows, this palette combines warm shades of burnt orange and dusty pink, for a daring look that delivers a warm glow.

- Huda Beauty Warm Brown Obsessions: Instantly bring light and warmth to your look with Huda’s go-to palette. Packed with eight mattes and one shimmer in heated tones of browns, reds, oranges, and copper, the color range flatters any skin tone and eye color.

- Huda Beauty Mauve Obsessions: Six pigmented mattes and three gorgeous shimmers in dusty rose and plummy hues create a soft, natural finish for a smoky, sultry effect.

- Huda Beauty Smokey Obsessions: Master the ultimate smoky eye or staple nude look with this range of four mattes and five metallic shimmers—including an intense black, warm shades of dark brown, champagne, gold, and silver.

- Huda Beauty Electric Obsessions: The electric palette offers six bold mattes and three shimmers in bright blues, electric yellows, and neon pinks. Creating dramatic, show-stopping looks is now effortlessly achievable with just one palette.

This set contains:
- 9 x Eyeshadows

What it is formulated WITHOUT:
- Parabens

What else you need to know:
“These are really condensed eyeshadow palettes but you get so much product. I am obsessed with the Warm Brown and Smokey Palettes. They’re both full of the most gorgeous, buildable colors that take your look from day to night easily. The Mauve Obsessions Palette is the makeup essential that everyone needs to create everyday looks with a sultry edge. The Electric palette features super bold colors that are still really wearable so you can create amazing, understated looks. I really wanted to give people the option to have fun with as many colors as possible without having to invest in individual shades. It was all about giving color junkies everything they need, in a compact way.”—Huda Kattan, Brand Founder