Natural serums are a great way to add moisture to the skin and help prevent dryness. They can also help with wrinkles, dark spots, and uneven skin tone. Here are some great natural serums available today.

Size: 0.33 oz/10 mL·ITEM: 2955086
Color: Clay 5N - medium / deep - neutral
$68.00
What it is: A waterless, bi-phase formula combining your serum and skin tint into one—shake to activate microencapsulated pigments for sheer, skin-like coverage.
Coverage: Light
Formulation: Serum
Highlighted Ingredients:
- Squalane: A hydrating plant-derived oil that supports collagen.
- Jojoba Oil: A skin-nourishing oil that is balancing for all skin types.
- Microencapsulated Minerals: For hydrating, creamy, natural coverage.
Ingredient Callouts: This product is cruelty-free.

$48.00
[I received this product in exchange for my honest review] I’m pleasantly surprised at how natural this tan looks. I got the dark colour but I would next time choose the lighter shade as it’s pigmented. ...No dry or tight skin & looks natural...It also gave me a nice natural tan which I appreciate so now I also use it on my hands to tone down the harshness of the tan.
What it is: A face serum with hyaluronic acid, vitamin B5, and a formula you can rinse off after two hours—for an ultra-hydrating, nourishing tan.
Skin Type: Normal and Dry
Skincare Concerns: Dryness and Uneven Texture
Highlighted Ingredients:
- Naturally Derived DHA: Develops a natural-looking tan.
- Hyaluronic Acid: Intensely hydrates.
- Vitamin B5: Nourishes.
Ingredient Callouts: It is cruelty-free.
What Else You Need to Know: This lightweight formula is enriched with ultra-hydrating hyaluronic acid, nourishing B5, and soothing chamomile extract. It’s formulated with a color guide that can be rinsed off in two hours, while your tan continues to develop.

Size: .2 fl oz/6ml·ITEM: 2892867
Color: Organdy 19O - Medium with olive undertones
$44.00
What it is: A featherweight, blurring concealer that self-sets for 12 hours of crease-resistant wear—it’s vegan, safe for sensitive skin, and noncomedogenic.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Highlighted Ingredients:
- Sea Fennel Extract: A sustainably sourced retinol alternative that visibly brightens, firms, and smooths.
- Caffeine: Encapsulated from coffee beans to visibly depuff and revive tired eyes.
- Matrixyl 3000 Glyx peptides: Support elasticity and reduce the appearance of fine lines and wrinkles.
Ingredient Callouts: This product is vegan and cruelt

Size: 1 oz / 30 ml·ITEM: 2834083
Color: 4C - medium with cool undertones
$83.00
This Givenchy serum foundation comes in sleek and elegant packaging that reflects its luxury. ...Natural glowy finish
What it is: A lightweight, hydrating non-comedogenic skincare-infused foundation with a natural finish & buildable coverage that blurs and improves skin over time.
Coverage: Medium
Formulation: Liquid
Highlighted Ingredients:
- Micro Hyaluronic Acid: Provides long-lasting hydration.
- Ceramides Yuzu Extract: Visibly plumps skin.
- Prismatic Light Technology: Provides 24 hours of blur and enhances skin's natural radiance.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES,

Size: 0.72 oz / 21 mL·ITEM: 2855864
Color: Moka - deep dark skin-tones with all undertones
$70.00
If you're just looking for something to provide lustrous, natural looking skin, this is IT....this product is beautiful on the skin. theres a after applying scent.. the scent personally is not my favorite but after foundation the scent disappears. if your going even for a natural no make up day it simply gives a glowy radiant mattyfying effect.
What it is: A feather-light color correcting serum that targets the look of pigmentation, dullness, rosacea, and a multitude of skin concerns.
Coverage: Light
Finish: Natural
Formulation: Liquid
Highlighted Ingredients:
- Rosebay Willowherb Extract: Smooths skin.
- Kazanlak Rose Complex: Supports firmer-looking skin.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This serum unveils a refined complexion. It is infused with rosebay willowherb extract and Kazanlak

$439.00
I’ve tried many other HA serums from all different price ranges and honestly none can beat Sturm. ...Best HA Serum...This HA serum is amazing. I have tried many samples of the regular HA serum by Sturm, and the Darker Skin Tones one absorbs into the skin far better and feels lighter to me. 3 to 4 drops is more than enough for my face and neck.
What it is: A fast-absorbing hyaluronic serum was specially developed to meet the beauty needs of darker skin tones.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity
Formulation: Serum
Highlighted Ingredients:
- Hyaluronic Acid: Leaves the skin looking refreshed and radiant.
- Purslane: A strong antioxidant that stimulates the body and supports skin health and rejuvenation.

$575.00
Luxury serum...La Mer Regenerating Serum is a rich serum, that helps support natural collagen and skin renewal. ...Great serum...Thank you @lamer for these amazing serum. La Mer The Regenerating Serum - This potent serum rapidly diminishes the look of lines and wrinkles.
What it is: A potent serum that rapidly diminishes the look of lines and wrinkles and supports metabolic energy, leaving skin visibly renewed.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine Lines and Wrinkles, Dryness
Formulation: Serum
Highlighted Ingredients:
- Metabolic Ferment: This potent elixir supports skin’s natural metabolic energy.
- Miracle Broth™: Energizes skin’s natural renewal, reducing the look of irritation.
- Lime Tea Concentrate: Proprietary antioxidant, neutralizes free radicals to protect skin.
Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES.
What Else You Need to Know: A renewing seru

Size: 0.8 oz / 2.5 mL·ITEM: 2855708
Color: Beetle - black/ blue shimmer
$61.00
Sadly this lip plumping serum isn’t it! I mean it does plump and it doesn’t hurt which is amazing but it just isn’t special ! ...At first i wasn’t wowed but came back to it and the plump looks so natural and cute. Wish there was a non sparkle version.
What it is: A lip plumping serum that contains a proprietary botanical plumping cocktail that supports natural circulation- bee stung lips without needles.
Formulation Type: Lip Gloss / Lip Plumper
Benefits: Hydrating, Long-wearing, Plumping
Highlighted Ingredients:
- Instantplump (Red Pepper Extract and Ginger Oil): Visibly plumps lips.
- Triple Moist Restore Tech: Hydrates lips.
- Coffee Bean Extract (Coffea Robusta): Protects lips.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

$175.00
It makes it so easy to apply as well! The serum itself smells so good and luxurious. Although I’m 20 years old I feel like this serum is good for preventative care! ...Incredibly effect anti aging serum. It goes on easy and doesn't leave residue.
What it is:
A powerful serum with active antioxidants that nurture the skin while visibly reducing the appearance of fine lines and wrinkles.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Dullness and Uneven Texture
Formulation: Lightweight Serum
Highlighted Ingredients:
- Purslane: A strong antioxidant that stimulates the body and supports skin health and rejuvenation.
- Skullcap: An antioxidative herb compound that strengthens the skin barrier function to protect against free radicals.
- Hyaluronic Acid: Long and short chain hyaluronic molecules provide both immediate and long-term hydration.

$148.00
THE BEST Hyaluronic serum!!...The best Hyaluronic serum in the market! I tried all kinds of expensive serums and honestly this price reflects the quality of product and results!!...This serum works like many other serums and hydrated my skin.
What it is:
A custom blend formula with optimal concentration of low and high weighted hyaluronic acid molecules that bind moisture and replenish skin, providing long-term hydration and more supple-looking skin.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Dryness
Formulation: Lightweight Serum
Highlighted Ingredients:
- Custom-blended Hyaluronic Acid: A Dr. Sturm proprietary formulation of long and short chain hyaluronic molecules for intense, long-term hydration with a plumping effect; this serum is tested and proven to have the optimal concentration and viscosity to penetrate the skin.









