natural serums

Sephora customers often prefer the following products when searching for natural serums.

Natural serums are a great way to add moisture to the skin and help prevent dryness. They can also help with wrinkles, dark spots, and uneven skin tone. Here are some great natural serums available today.


I’m very pleased with Vinopure Natural Salicylic Acid Pore Minimizing Serum! I’ve shied away from serums before, as they just seem to block up my pores and highlight scars, but this product did neither. ...I love that Caudalie found a way to utilize natural salicylic acid to combat acne! This serum leaves my skin feeling smooth and looking clear!...Natural acne fighting serum!

What it is: A cleanly formulated serum for acne-prone skin with 100 percent natural salicylic acid and niacinamide to address blackheads, breakouts, pores, and excess oil.

Skin Type: Combination and Oily

Skincare Concerns: Pores, Acne and Blemishes, and Oiliness

Formulation: Lightweight Serum

Highlighted Ingredients:
- All-Natural Salicylic Acid: Exfoliates, visibly refining skin’s texture.
- Niacinamide: Minimizes the look of pores.
- Grapeseed Polyphenols: Limit sebum oxidation to visibly reduce blackheads.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

Fashion FairFabulous Face Priming Serum

Size: 1 oz/ 30 mL·ITEM: 2477057

Color: Peach-tinted - all skin tones; translucent finish

27 Reviews


Great serum primer and evens skin tone...This works for me it evens out the discoloration in a slow natural way. As a primer my foundation, the FF cream to powder and the stick stay out they go on smoothly and my foundation is in place. ...Not oily or matte just natural...

What it is: A do-everything serum-primer to visibly even tone and texture, boost radiance, and prep your skin for seamless makeup application.


Skin Type:
Normal, Oily, Dry, Combination

Concerns: Pores and Uneven Skin Tone

Highlighted Ingredients:
- Shea Butter: Smooths, visibly plumps, and delivers an abundance of fatty acids, antioxidants, and vitamins.
- Citrus Unshiu Peel Extract: An antioxidant-rich ingredient that visibly brightens and reduces hyperpigmentation.
- Niacinamide (Vitamin B3): Promotes visibly bright, glowing skin.

Bobbi BrownExtra Plump Hydrating Lip Serum

Size: 0.2 oz / 6 mL·ITEM: 2646925

Color: Bare Pink - pale pink

380 Reviews


It lightly plumps the lips and adds a natural but pretty pale pink shade....Love this lip serum! First off the baby pink color of the serum looks so good & helps elevate my natural lip color.

What it is: A serum-potency lip treatment that replenishes, visibly plumps, defines, and adds shine with a blend of moisture-boosting botanical oils and ultra-hydrating ingredients.

Formulation Type:
Lip Gloss, Lip Balm & Treatment, Lip Plumper

Benefits: Hydrating, Long-wearing, Plumping

What Else You Need to Know: A powerhouse formula featuring Bobbi Brown’s Extra Plump Complex delivers nourishing care with 24-hour moisture for smoother-, plumper-looking lips and up to 8 hours of amped-up shine.

BuxomPlump Shot™ Collagen-Infused Lip Serum Plumper

Size: .14 oz / 4 mL·ITEM: 2599181

Color: Flush - sheer golden pink

152 Reviews


I saw the plumping effects take action rather quickly after putting on the gloss and added a nice dark pink pigmentation on my lips. This serum gives a nice subtle plump to your lips and looks very natural. ...I wanted a plumping effect that was natural or buildable, for me this works. The tingling doesn't burn or irritate.

What it is: A collagen-infused lip serum clinically shown to visibly plump lips and decrease the appearance of fine lines—plus it now comes in sparkling shades.

Formulation Type:
Lip Gloss & Lip Plumper

Benefits: Plumping

Highlighted Ingredients:
- Pure Vegan Collagen: Helps promote fuller-looking lips over time.
- Hyaluronic Acid Filling Spheres: Smooth the appearance of fine lines and wrinkles.
- Tripeptides: Promote fuller-looking lips over time.

Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free.

ShiseidoFull Lash and Brow Serum

Size: 0.21 oz/ 6 mL·ITEM: 1733880

548 Reviews


I don't know why, but I'm skeptical of lash serums in general. But after having lash extensions for a year and going back to my natural lashes, I was desperate to get my stunted lashes back to their original length. ...amazing serum for the price...This is an amazing lash and brow serum! Not too expensive and it just added a little more length and volume, which still looks natural but better!

What it is: A high-performance serum with sophisticated technology for elegant, thick-looking lashes and visibly-full brows. 

Highlighted Ingredients:
- Arginine: Helps support the condition lash and brow hairs.

What Else You Need to Know: A bestseller in Asia, this powerful, hydrating formula helps prevent lashes and brows from looking sparse, short, and thin. Lashes and brows appear fuller, healthier, and rich with shine after as little as eight weeks. It’s designed with a flocked-tip applicator to comfortably reach small areas between lashes and into lash line. 

Clinical Results: Based on an independent US consumer study by 100 women, after 16 weeks:
- 80% reported denser-looking lashes

MAKEUP BY MARIOMoistureGlow™ Plumping Lip Serum

Size: 0.08 oz / 2.3 g·ITEM: 2605319

Color: Pink Glow - sheer pale pink

859 Reviews


Shade rose glow is a perfect nude, sheer and natural looking (all you would expect from a serum right?). ...My go-to everyday natural lip serum...I absolutely LOVE these Plumping Lip Serums! They are so comfortable & hydrating on the lips, natural color, not sticky, and the minty “plumping” affect is subtle but enough to make your lips feel full!

What it is: A hydrating, melting, glossy balm—in a range of inclusive shades—that visibly plumps lips while delivering a dewy, shiny finish.

Formulation Type: Lip Plumper

Benefits: Hydrating, Plumping


Flo-etry Vital Natural Serum is a must have for us curly and coily heads This hair serum is enriched with Jojoba, Pequi, and Coconut Oils.These large particle oils allow deep penetration into the hair strand and shaft....Love this serum...Absolutely love this hair serum. I’ve never really tried hair serums until this one and I loveee it!

What it is: A serum that supplements natural oils lacking in curly and coily hair for instantly silky, defined, frizz-free results.

Hair Type: Fine, Medium, and Thick

Hair Texture: Wavy, Curly, and Coily

Hair Concerns:
- Curl-Enhancing
- Frizz
- Color Safe

Dr. Barbara SturmBrightening Serum

ITEM: 2269942

Size: 1 oz/ 30 mL

9 Reviews


This serum has been a game changer for my skin. It has reduced redness and evened out my skin tone! ...(Brightening serum, Better B Serum, and darker skin tone Hyaluronic serum) after Brightening lotion.

What it is: A brightening serum that instantly gives the complexion a more even glow, refines skin tone and texture, and reduces visible signs of pigmentation.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dullness and Uneven Texture, Dark Spots, and Fine Lines and Wrinkles

Formulation: Lightweight Serum

Highlighted Ingredients:
- Extracts of Cress Sprouts: Support the reduction of melanin production, brighten skin, and combat the formation of dark and yellowish spots.
- Purslane: Purslane: A strong antioxidant that stimulates the body and supports skin health and rejuvenation.
- Allantoin: Helps calm skin for a glowing, more even-looking complexion.


ITEM: 2437564

Size: 1.7 oz/ 50 mL

6 Reviews


After a couple months of trying other serums I got this one again and the results were immediate. ...this is definitely not a replacement to the old product. it's different and it's good. it took me a little while to get used to the texture, but once I did I was happy I stuck through with it. i have oily skin, and it's my perfect morning under make up serum. it plumps, smooths, and evens out the skin tone. it doesn't make the skin glow like the rna serum, but it's better in a different way.

What it is: A concentrated serum that fights visible signs of aging and supercharges your skin for a pore-less, bouncy appearance.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Pores, Loss of Firmness and Elasticity

Formulation: Cream

Highlighted Ingredients:
- Pitera™: A bio-ingredient derived from yeast fermentation that resembles your skin's natural moisturizing factors; contains over 50 micronutrients like vitamins, minerals, amino acids, and acids to condition skin's natural functions.
- InfinitPower Technology: An exclusive cocktail of power ingredients formulated with calla lily extract, dokudami extract, and peony extract.


What it is: An organic, illuminating serum with SPF 30 that visibly brightens skin and hydrates up to all day while improving moisture retention with probiotic technology.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness and Dullness

Formulation: Lightweight Serum

Highlighted Ingredients:
- Probiotic Technology: Supports skin's moisture retention and its natural barrier.
- Bluescreen Digital De-Stress Technology: Contains plant-derived actives that mitigate the effects of blue light and pollutants.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

Products related to natural serums

natural hair serums
“This works for me it evens out the discoloration in a slow natural way. As a primer my foundation, the FF cream to powder and the stick stay out they go on smoothly and my foundation is in place”
natural face serums
“My skin felt good and it looked tan and natural. I use it alone as like a regular serum daily in the morning”
natural colognes
“My husband only uses this cologne & I understand why!! It smells so amazingly good on him & lasts a very long time”
natural scrubs
“I love how this smells!!! And the scrub is gentle but not too gentle, it's great. I bought it twice for my boyfriend who likes bar soaps as he also was excited about it”
top serums
“I love this hair serum!! I have really curly hair (3c) which I tend to straighten every once in a while, so you can imagine that with all the untangling that I do I shed a lot of hair”
eye serums
“This is the best eye serum out there. When used properly, you see and feel an instant lift”
wrinkle serums
“I bounce from product to product looking for the right firming/wrinkle serum and have found it here. I saw results within the first day (no joke) and I'm excited to see what use after time does”
natural toners
“I had really bad acne a week ago, and now my face is finally healing after one week of use. This toner has a good natural almost fruity scent and you can smell alcohol like most toners”
frizz serums
“This product was received as an incentive from influenster and Igk for my honest reciew. I have extremely frizzy hair hence it’s why I always have a hair tie but this soothing serum helped tame some of that frizz for a healthy smooth hair that last couple hours”
natural palettes
“I bought both warm and cool palettes love both but prefer the warm because it’s a more everyday palette”