Natural serums are a great way to add moisture to the skin and help prevent dryness. They can also help with wrinkles, dark spots, and uneven skin tone. Here are some great natural serums available today.

$105.00
What it is: A serum, infused with five peptides at levels clinically shown to support skin's natural collagen, to help address visible signs of tech-neck and age.
Highlighted Ingredients:
- Five Clinically Proven Peptides (9% Blend): Support skin's natural collagen production.
- Niacinamide (Vitamin B3): Helps to support skin's natural barrier.
- Rosewater: Helps to soothe thin, delicate neck skin.
What Else You Need to Know: The Neck Serum is a clean, effective emulsion with five clinically proven peptides designed to support skin's natural collagen production. It is also designed to address the look of multiple signs of tech-neck and age. The neck area feels firm and looks lifted.

$439.00
I’ve tried many other HA serums from all different price ranges and honestly none can beat Sturm. ...Best HA Serum...This HA serum is amazing. I have tried many samples of the regular HA serum by Sturm, and the Darker Skin Tones one absorbs into the skin far better and feels lighter to me. 3 to 4 drops is more than enough for my face and neck.
What it is: A fast-absorbing hyaluronic serum was specially developed to meet the beauty needs of darker skin tones.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity
Formulation: Serum
Highlighted Ingredients:
- Hyaluronic Acid: Leaves the skin looking refreshed and radiant.
- Purslane: A strong antioxidant that stimulates the body and supports skin health and rejuvenation.

$586.00
La Mer Regenerating Serum is a rich serum, that helps support natural collagen and skin renewal. ...I love to try out new serums! And this serum from La Mer is absolutely incredible. ...Luxury serum
What it is: A potent serum that rapidly diminishes the look of lines and wrinkles and supports metabolic energy, leaving skin visibly renewed.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine Lines and Wrinkles, Dryness
Formulation: Serum
Highlighted Ingredients:
- Metabolic Ferment: This potent elixir supports skin’s natural metabolic energy.
- Miracle Broth™: Energizes skin’s natural renewal, reducing the look of irritation.
- Lime Tea Concentrate: Proprietary antioxidant, neutralizes free radicals to protect skin.
Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES.
What Else You Need to Know: A renewing seru

$48.00
Natural looking tan...The colour intensify as time passes leaving skin glowing and natural looking...I’m so impressed! The serum applies smoothly, absorbs quickly, and gives a natural, sun-kissed glow without looking orange.
What it is: A face serum with hyaluronic acid, vitamin B5, and a formula you can rinse off after two hours—for an ultra-hydrating, nourishing tan.
Skin Type: Normal and Dry
Skincare Concerns: Dryness and Uneven Texture
Highlighted Ingredients:
- Naturally Derived DHA: Develops a natural-looking tan.
- Hyaluronic Acid: Intensely hydrates.
- Vitamin B5: Nourishes.
Ingredient Callouts: It is cruelty-free.
What Else You Need to Know: This lightweight formula is enriched with ultra-hydrating hyaluronic acid, nourishing B5, and soothing chamomile extract. It’s formulated with a color guide that can be rinsed off in two hours, while your tan continues to develop.

$21.40
The new GF 15% serum is fantastic and I am loving how plump and fresh my skin looks! ...This is one of the best serums I have ever used! After 3 weeks, my skin is absolutely glowing!
What it is: An age-support serum containing a solution of growth factors to care for skin damage to regenerate the look of aging skin.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine Lines and Wrinkles, Uneven Texture, and Loss of Firmness and Elasticity
Formulation: Serum
Highlighted Ingredients:
- IGF: Helps regenerate the appearance of skin by visibly enhancing density.
- EGF: Supports skin’s natural elastin and the process of skin renewal.
- TGF: Improves skin’s integrity by supporting natural collagen.
What Else You Need to Know: Growth factors for skin work to signal its natural repair mechanisms. Over time and with age, the skin’s natural lev

$351.00
I’ve tried all of her serums and this one makes the cut. The only downside is the price, of course. ...Clears your complexion (and makes it more even), while providing hydration. Great serum!
What it is: A serum that contains a potent mix of soothing ingredients and anti-oxidative active compounds to help nurture, clear, and protect blemish-prone skin.
Skin Type: Combination and Oily
Skincare Concerns: Fine Lines and Wrinkles, Pores, and Blemishes
Formulation: Serum
Highlighted Ingredients:
- Extract of Albatrellus Ovinus: Reduces discomfort and alleviates skin sensitivity and redness, for an instant calming effect.
- Bistort Root Extract: Provides the appearance of a radiant complexion
- Hyaluronic Acid: Leaves the skin looking refreshed and radiant.

$22.00
I started with the INKEY list beginner retinol serum to build tolerance before upgrading to the advanced Retinal and I love how my skin is tolerating this serum! ...I have been using the retinol serum for a few weeks now and I am honestly really impressed.
What it is: A high-strength retinal serum that targets visible signs of aging: wrinkles, dark spots, firmness, and luminosity.
Skin Type: Normal, Dry, and Combination
Skincare Concerns: Fine Lines and Wrinkles, Loss of Firmness and Elasticity, and Uneven Skin Tone
Formulation: Serum
Highlighted Ingredients:
- 2% Sirtalice™: Smooths wrinkles and fades dark spots.
- Dual-Retinoid Complex (2% Granactive Retinoid Pro+ ™ & 0.05% Retinal): Visibly lifts and firms skin.

$210.00
This serum is very luxurious! It is lightweight and not sticky at all. ...This serum plumped my skin so beautifully. It gave it a healthy natural glow and evened out any texture on my face, it left it smooth and soft.
What it is: A daily serum that firms, tones, and reduces the appearance of wrinkles.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Loss of Firmness and Elasticity, Fine Lines and Wrinkles, and Dullness and Uneven Texture
Formulation: Lightweight Serum
Highlighted Ingredients:
- Ouessant Honey: Rich in amino acids, trace elements, and high in fructose content to offer the essential ingredients that are vital to skin.
- Guerlain Exclusive Royal Jelly: Extracted from bees and sourced sustainably, rich in exceptional nutrients, and a natural source of carbohydrates, proteins, lipids, and vitamins to nurture skin.
Ingredient Callouts: This product comes in recyclable packaging.

$53.00
I absolutely love this lip serum and cannot live without it. I have been using this since 2016 and a TINY dot goes a long way. ...It feels like a balmy serum and has a cushion effect that is so comfortable.
What it is: A hydrating lip serum clinically shown to improve visible signs of aging and boost volume for smoother-, fuller-looking lips and contour.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine Lines and Wrinkles and Dryness
Formulation: Lightweight Serum
Highlighted Ingredients:
- Sugar: A natural humectant known to prevent moisture loss.
- Acmella Flower Extract: Reduces the appearance of deep wrinkles.
- Kigelia Africana Fruit Extract: Improves visible firmness.
What Else You Need to Know: This concentrated gel lip formula smooths the look of lines with Acmella flower extract, while Kigelia Africana fruit extract visibly improves firmness. Delivering up to 24

$215.00
It's a little awkward to apply on the lash line for this reason but it's doable. The serum didn't irritate my skin at all and I felt it did a good job but the progress is slower than it was with other serums I've tried. ...I really like this eyebrow and eyelash serum! It is not irritate my eyes like other serums in the past have it does not make them itchy at all!
What it is: A two-in-one solution for long, lush lashes and full, face-defining brows.
Skin Type: Normal, Dry, Combination, and Oily
Highlighted Ingredients:
- TFC8: Helps guide key nutrients and powerful natural ingredients to the skin cells.
- Roselle and Safflower Extracts: Encourage regrowth and decrease triggers of hair loss.
- Biotin: Supports increased natural hair growth and improved hair health and strength.
Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: The Eyebrow & Lash Enhancing Serum uniquely helps to nourish, support, and revive th









