A serum foundation is a liquid foundation that is applied with a brush or sponge. It has a lightweight texture that feels like a second skin and provides full coverage. It is available in many different shades and can be worn by itself or over a cream or powder foundation. Serum foundations are formulated with skin-nourishing ingredients that help to hydrate and protect the skin while providing a smooth, even finish. Here are some serum foundations for you.

Size: 0.85 oz/ 25mL·ITEM: 2575876
Color: 22N - dark to deep skin with neutral olive undertones
$35.00
I’m so impressed with this foundation. I’ve been looking for a foundation that provides good coverage but doesn’t accentuate any fine lines or dry areas and this foundation really gives you yummy skin! ...Holy Grail Foundation...The first time I used this foundation, I knew it'd be a game changer. Because I have vitiligo on my face, I prefer foundations that offer full coverage, but I hate the cakey look of most full-coverage foundations on the market.
What it is: A skincare-hybrid foundation with medium, buildable coverage that effortlessly creates a natural-looking, skin-like glow.
Coverage: Medium
Finish: Radiant
Formulation: Liquid
Highlighted Ingredients:
- Jojoba Oil: Intensely moisturizes and softens skin.
- Hyaluronic Acid: Hydrates and plumps the look of fine lines and wrinkles.
- Olive-Derived Squalane: Known to balance oil production and diminish visible signs of aging.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan.

Size: 1.01 oz / 30 mL·ITEM: 2646297
Color: Tan 076 - for tan to deep skin with neutral undertones
$57.00
Adding this to my go-to foundation lineup!...Because I’m an oily combination girly, I usually try to steer clear of serum foundations, however this foundation surprised me! ...Vegan Serum Foundation
What it is: A non-comedogenic, lightweight serum foundation that covers blemishes, acne scars, and hyperpigmentation, while visibly blurring pores. The extreme long wear formula controls shine all day and stands up to sweat and humidity.
Coverage: Full
Finish: Natural
Formulation: Liquid

Size: 1 oz / 30 ml·ITEM: 2637247
Color: 24 - medium/tan skin tones with cool undertones
$60.00
I was so excited about this foundation because I love glowy serum foundations and have dry skin. ...LOVING this serum foundation...In LOVE with this serum foundation, you are helping your skin while also making it look good at the same time!!
What it is: A lightweight skin tint foundation with medium coverage that visibly brightens skin for a dewy, luminous finish.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Highlighted Ingredients:
- Hyaluronic Acid: Attracts and binds moisture to smooth and hydrate skin.
- Rice Bran Peptides: Reduces the appearance of fine lines and pores and fades the look of dark spots, visibly brightening skin tone.

Size: 1 oz/ 30 mL·ITEM: 2435790
Color: DPP6 - espresso - rich brown skin with pink undertones
$32.50
This foundation gives great coverage while still looking like my own skin. ...Love this foundation, especially in the fall winter. It gives a beautiful finish and great medium coverage.
What it is: A luxuriously clean, skincare-infused serum foundation with buildable, light-to-medium coverage in an array of shades.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Highlighted Ingredients:
- Ashwagandha (Indian Ginseng): A powerful herb that combats skin stress and visible signs of aging.
- Turmeric: Provides antioxidant protection and visibly brightens, evens, and soothes skin.
- Hyaluronic Acid: Infuses the skin with intensive hydration.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This formula will satisfy your skincare and foundation fix at the same time.

Size: 0.33 oz/10 mL·ITEM: 2955318
Color: Tan 7W - deep / rich - warm
$68.00
What it is: A waterless, bi-phase formula combining your serum and skin tint into one—shake to activate microencapsulated pigments for sheer, skin-like coverage.
Coverage: Light
Formulation: Serum
Highlighted Ingredients:
- Squalane: A hydrating plant-derived oil that supports collagen.
- Jojoba Oil: A skin-nourishing oil that is balancing for all skin types.
- Microencapsulated Minerals: For hydrating, creamy, natural coverage.
Ingredient Callouts: This product is cruelty-free.

Size: 1 oz·ITEM: 2725232
Color: NC50 - Rich brown with golden undertone for deep dark skin
$62.00
A serum-powdered foundation infused with skincare ingredients! ...Finally a good serum foundation!...I’m not usually one for serum foundations as I find the pigment breaks apart on my skin.
What it is: A serum-powered foundation that delivers more than 209 percent hydration for visibly plumper, smoother, and more radiant skin.
What Else You Need to Know: Meet the serum-powered foundation that fuses MAC Cosmetics’ expertise of skin tones with the science of skincare. This all-new innovation delivers more than 209 percent hydration for visibly plumper, smoother, and more radiant skin. It’s MAC Cosmetics’ best foundation for glowing skin.

Size: 1.58 oz / 45 mL·ITEM: 2682789
Color: 14 - DARK TO DEEP WITH WARM UNDERTONES
$52.50
This is one of my favorite summer serums. The coverage is light and buildable and literally feels like I’m wearing nothing on my face. ...I go in first with Danessas Glow Serum or the Dew Drops by Glow Recipie, and this looks like a beautiful natural skin finish. ...Such a nice glowy serum
What it is: An award-winning tinted serum that wears like makeup and works like skincare, delivering clinically tested, intensive hydration with just the right amount of dewy coverage.
Coverage: Light
Finish: Radiant
Formulation: Liquid
Highlighted Ingredients:
- Vegan Collagen Peptides: Visibly smooth texture and plump fine lines.
- Ceramides: Care for and protect the skin barrier.
- Squalane: Nourishes the skin and supports the lipid barrier.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent syn

Size: 1 fl oz/30 mL·ITEM: 2942779
Color: OSLO - L1 - Very light with cool undertones
$73.00
What it is: A pore-perfecting matte foundation with a weightless and breathable serum-like texture.
Coverage: Medium
Formulation: Liquid
Highlighted Ingredients:
- Dipeptide: Reduces skin oiliness and decongests pores.
- Niacinamide: Smooths skin texture.
Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance.

Size: 1 oz·ITEM: 2708840
Color: 5W1 Bronze - deep with warm golden undertones
$73.00
I’ve never used a serum foundation until now and I have been seriously missing out! ...I tend to prefer tinted serums and light to medium cover foundations. This serum tended to pool into my pores which does tend to happen 3/4 of the time with foundations for me.
What it is: A silky serum foundation with 85% skincaring ingredients that visibly evens, smooths, moisturizes so you glow with soft radiance.
Coverage: Light
Finish: Radiant
Formulation: Liquid
SPF: 20

Size: 1.0 oz/ 30 mL·ITEM: 2422616
Color: WN 94 Deep Neutral - medium, warm-neutral undertones
$62.00
I would not call this a "serum" foundation. To me, serum means sheer to light coverage and a liquidy consistency. ...love this foundation, I would suggest if you have more dry skin to first most face with water for the serum to have some moisture, otherwise it can make your skin look more dry. great all day coverage.
What it is: A 24-hour, full-coverage foundation that quickly perfects with a matte finish, plus visibly improves skin with three-serum technology.
Coverage: Full
Finish: Matte
Formulation: Liquid
Skin Type: Oily and Combination
SPF: 25
Highlighted Ingredients:
- UP302 and Vitamin C: Visibly reduces dark spots and uneven skin tone.
- Salicylic Acid: Re-texturizes skin‘s appearance.
- Hyaluronic Acid: Visibly plumps skin for a more youthful look.
Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES.
What Else You Need to Know: This oil-free foundation provides full coverage and a matte finish for up to 24 hou









