Shadow Eye Makeup

What it is: An eyeshadow collection that allows you to curate your own customizable palettes.
Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: These Curator™ Eyeshadow Singles deliver pigment-rich dimension with a smooth, creamy texture for comfortable wear. The expansive range of shades allows you to express your creativity by curating your own palettes that offer endless looks for every mood. The eyeshadow pans are made from fully recyclable aluminum and the eyeshadows are 100 percent vegan.

What it is: A highly pigmented pressed powder eye shadow that's easily blendable in a wide variety of textures and finishes.

What Else You Need to Know: Highly pigmented powder. Applies evenly, blends well. Can be used wet or dry. Available in a wide variety of textures and finishes.

Added benefits:
- Dermatologist tested
- Ophthalmologist tested
- Non-acnegenic
- Safe for contact-lens wearers
- Can be used wet or dry

What it is:
A hybrid shadow that's smooth like a cream, blendable like a liquid, and finishes like a powder.

What it does:
This modern hybrid formula combines the smoothness of a cream, the blendability of a liquid, and the finish of a powder with long-wearing color and prismatic reflections. Its creamy, silky, near-fluid formula creates luminous, well-defined eye looks in finishes from sheer, crystallized light to stunning metallic.

The long-wearing formula lasts for up to six hours of crease-proof, fade-proof, flake-proof, stay-true color. It is dermatologist- and ophthalmologist-tested, safe for contact lens wearers, non-acnegenic, and suitable for all skin types. It can be used wet or dry.

What it is: A pressed-powder eyeshadow with an ultra-creamy texture that delivers a beautifully diffused, blurring effect.

What Else You Need to Know: Experience a weightless kiss of color with Powder Kiss Soft Matte Eye Shadow. This shadow covers eyes with pillow-soft, matte color and uses soft-focus filter technology to deliver a beautifully diffused, blurring effect. The highly blendable, luxurious formula smooths onto lids with an ultra-creamy, exceptionally soft texture that glides onto lids.

What it is: An ultra-smooth liquid eye shadow in a glitter finish that provides non-creasing color payoff and all-day long-wear.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and triclosan.

What Else You Need to Know: Designed to dazzle in a glitter finish, this ultra-smooth liquid eye shadow formula provides one-swipe color payoff and all-day long-wear. For a subtle, get lost in a light-reflecting spectrum of six Glitter hues that provide a sheer wash of pearlescent splendor in a sensational cooling glide.

What it is: A twelve-pan eye shadow palette innovated with one-swipe, pure pigment payoff for wearable to whimsical looks.

Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, and triclosan.

What Else You Need to Know: This palette features 12 eyeshadows in a lightweight, silky-smooth texture in a range of finishes. These first-of-its-kind formulas seamlessly melts across lids – allowing for effortless application, buildability, and blendability as you customize your eyes your way. These are MAC Cosmetics’ most pigmented eye shadows to date is formulated with up to 25% higher pigment load compared to previous M·A·C Eye Shadow palettes.

What it is: A six-pan eyeshadow palette innovated with one-swipe, pure pigment payoff for wearable to whimsical looks.

Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, and triclosan.

What Else You Need to Know: This palette features six eyeshadows in a lightweight, silky-smooth texture in a range of finishes. These first-of-its-kind formulas seamlessly melt across lids – allowing for effortless application, buildability, and blendability as you customize your eyes your way. These are MAC Cosmetics’ most pigmented eye shadows to date, formulated with a higher pigment load compared to previous palettes.

This Palette Contains:
- 6 x 0.22 oz/ 6.25 g Eyeshadows

What it is: A clean, plant-derived performance eyeshadow stick with major pigment payoff.

Highlighted Ingredients:
- Ceramides
- Caffeine
- Glycerin

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: These Shadow Slide Long Wear H20 Shadow Sticks are clean, high-performance eyeshadows with major pigment payoff and a hydrating, cooling sensation from Freck Beauty’s 40 percent water-based formula. They contain caffeine that works to visibly depuff lids, while Japanese loquat leaf extract helps visibly ease inflammation.

Clinical Results: Based on an in-home use study of 37 subjects:
- 95% said it was highly pigment

What it is: An innovative dual-ended cream-and-liquid shadow stick.

Ingredient Callouts: Free of parabens and phthalates. It is also cruelty-free.

What Else You Need to Know: Swipe on the creamy, high-pigment shadow for instant impact, then layer on the chrome liquid-shadow flakes for multifaceted dimension.

What it is: A 12-pan palette of eyeshadows powered by a ChromaPlus blend for pigment-packed performance and all-day wear.

Ingredient Callouts: This palette is cruelty-free.

What Else You Need to Know: Discover Morphe eyeshadows—remastered—with the ChromaPlus 12-Pan Eyeshadow Palette. Powered by a cutting-edge ChromaPlus blend, these all-new shadow formulas deliver pigment-packed, single-swipe performance and all-day, crease-proof wear. Look to a future rich in color with infinite but compact curations of timeless and trending shades. Silky-smooth and easy-to-blend mattes, shimmers, and metallics build dimension for effortless expression.