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Sephora customers often prefer the following products when searching for Soft Primers.

Browse the top-ranked list of Soft Primers below along with associated reviews and opinions.

Size 0.16 oz/ 5 mL · ITEM 2129864
exclusive· limited edition· buzzworthy· online only
$26.00

LIP SAVER!!!...Healthy AF Lips...Instant relief of dry lips....I also love how you only need a drop at a time so I know this bottle will last a while.
What it is: A gentle leave-on exfoliant that smooths dry lips with natural AHAs—leaving them ready for color.

Skincare Concerns: Dryness and Dullness and Uneven Texture

Formulation: Gel

Highlighted Ingredients:
- Sugar and Fruit Extract Blend: Helps to retexturize the lips while leaving them soft and radiant.
- Hibiscus Flower Extract: Helps to gently refine the look of the lips’ surface through non-mechanical exfoliation.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.

What Else You Need to Know: Upgrade your smile in seconds with this water-based gel that exfoliates and softens flaky lips to make them ready for lipstick. Enriched with AHAs—a blend of sugar and natural fruit extracts and hibiscus flower extract—just one drop preps and primes the lips’ surface and improves signs of damage.

Clinical Results: In a self-assessment on 62 subjects:
- 90% said their lips were immediately softer and it created an ideal canvas for lip balm and color

In a self-assessment on 32 subjects after 2 weeks:
- 94% noticed it made their lip color appear smoother and more even
- 91% said it improved their overall lip care ritual
- 84% noticed their lip color was more vibrant

In a clinical assessment on 32 subjects after 2 weeks:
- 92% reported smoother lips
Size 1 oz/ 30 mL · ITEM 1521392
exclusive· limited edition· buzzworthy· online only
$42.00

Love it...Love it....Leaves skin silky smooth....I bought the full sized bottle after trying a smaller sample that came in with one of my online purchases,I was immediately blown away by the texture of this primer on my skin,I have acne scarring and rough areas here and there but after putting on this primer my skin felt like velvet.Made foundation application a breeze!
Which skin type is it good for?
✔ Normal
✔ Combination
✔ Oily
✔ Dry
✔ Sensitive

What it is:
An antiaging primer that visibly minimizes pores, imperfections, and oiliness to create a uniform canvas for flawless makeup application.

Solutions for:
- Fine lines and wrinkles
- Pores
- Oiliness

If you want to know more…
The silky, lightweight, and oil-free Pore Corrector Anti-Aging Primer glides onto skin to combat pores, oiliness, flakiness, fine lines, wrinkles, and imperfections for a seamless makeup application. Alguronic acid, salicylic acid, and a custom antioxidant and floral extract blend improves the appearance of skin's texture, firmness, and tone, while providing a protective layer and targeting clogged pores over time. Skin is left looking and feeling radiant, healthy, even toned, and makeup ready.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is oil-free and dermatologist tested to be noncomedogenic and safe for all skin types.

Research results:
In a self-assessment study of 100 women on once-daily, pre-makeup use, immediately:
- 93% saw an increase in the appearance of soft, smooth skin
- 90% reported a visible improvement in makeup application and wear

Within 10 Days:
- 93% reported a visible improvement in fine lines and wrinkles
- 90% saw an improvement in the appearance of pores
Size 1 oz · ITEM 1868132
exclusive· limited edition· buzzworthy· online only
$38.00

LOVE it....new fave...It makes my skin so soft and doesn't have the nasty silicone feel or add ins....i absolutely love this primer i've very very deep scarring from acne & also oily skin and I was so impressed on how quickly it made my pores look so much smaller , I love wearing it with no makeup , I will say i've only tried it under one sample foundation and I was oily towards the end of the day but i'm sure.
Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A weightless, oil-free primer that blurs away pores and provides a smooth, matte finish for flawless makeup application.

Solutions for:
- Enlarged pores
- Fine lines and wrinkles

If you want to know more…
Developed with plastic surgeons, this revolutionary, pore-erasing, antiaging skin perfector blurs the look of pores, fine lines, wrinkles, and uneven texture while hydrating and supporting skin health. Infused with powerful skin-loving ingredients including Moroccan lava clay, purifying charcoal, papaya fruit extract and hydrolyzed collagen—plus exclusive Bye Bye Pores Optical Blurring Technology™—the velvety, lightweight formula glides on effortlessly to neutralize, correct, minimize shine, and create a smooth barrier for airbrushed makeup application. Non-clogging, oil-free, and translucent, it’s also perfect for all skin types and tones.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product was developed with plastic surgeons and dermatologists and is clinically tested. It is also talc-free and cruelty-free.

Research results:
In a consumer panel study:
- 95% reported reduced shine
- 90% reported it created a smooth, matte finish
- 90% reported it helped foundation last longer
- 79% reported pores appeared minimized

Size 8.5 oz/ 250 mL · ITEM 1602960
exclusive· limited edition· buzzworthy· online only
$28.00

LOVE IT....Love it!...This spray is PERFECT - I use this before my daily blow drying and it makes my hair silky soft without being the least bit greasy....I like this product, however I feel I need to use a lot of it to get the results I want - smooth, easy to comb hair, no fly aways.
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A multitasking pre-styler that instantly protects, conditions, and eases styling for dry, brittle, or coarse hair—blended with UV protection to help shield hair from the drying effects of the sun.

Key benefits:
- Instantly detangles, softens, and silkens hair
- Has UV and heat protectants to keep hair healthy and moisturized
- Tames frizz for smoother hair

If you want to know more…
This multitasking primer is infused with six feather-light oils to instantly make hair softer, smoother, silkier, and less tangled. It tames frizz, has heat and UV protection, and protects against breakage—all without weighing hair down.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, and formulated without alcohol. Bb.stylist tip: to use as a leave-in conditioner, spray on wet hair and slick back into your favorite hairstyle.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.
Size 3.2 oz/ 95 mL · ITEM 1798057
exclusive· limited edition· buzzworthy· online only
$24.00

it's ok...love it!...My skin was softer, supple and more radiant....The only reason I am giving this 4 stars instead of 5 is because I have only been able to use it twice, so I can't be completely sure that it's amazing yet.
What it is:
A skin-optimizing pre-treatment for masking.

What it is formulated to do:
Maskimizer™ Skin-Optimizing Mask Primer preps, primes, and optimizes skin for mask to follow. It improves spreadability and rinseability of masks while hydrating, soothing, and boosting skin's radiance immediately. Great for use with every type of mask except peel-off, it softens skin and boosts hydration levels.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid. 

Clean at Sephora™ is formulated without: 
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, Triclosan, Triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.
Size 8.5 oz/ 251 mL · ITEM 1773399
exclusive· limited edition· buzzworthy· online only
$28.00

I love it....Love it!!!...I sprayed it with this spray and it made my ends of my ringlets soft and curled perfectly and made them look healthy!...This product is great for that I use the primer and the BB Curl style creme and my hair is soft and manageable with nicely defined curls
Which hair type is it good for?
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A multipurpose, UV protective, nourishing, and moisturizing hair primer that detangles and defines on day one and refreshes and restyles on day two and beyond. 

Key benefits:
- Detangles and helps define curls
- Refreshes and replenishes moisture
- Has UV inhibitors to prevent drying

If you want to know more…
On day one, use before styling to detangle and help define curls. On day two and beyond, use to refresh and re-hydrate thirsty curls. The formula is infused with Bumble and bumble’s Hydrasculpt Blend, which mixes styling benefits with moisturization so that each curl is controlled and hydrated. 

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.
ITEM 1242510
exclusive· limited edition· buzzworthy· online only
$20.00

Worth it...I like it...It's comfortable on, without any heavy feeling, and my lips feel supple....This is the first lip primer I have purchased, and I like the applicator of it.
A lip primer that locks down lip color and prevents fading, bleeding, and creasing.

What it does:
This unique, creamy formulation is like Shadow Insurance for your lips. It's applied over the lips to promote suppleness and glides on smooth for maximum staying power. Your glosses and lip color will not feather, fade, or transfer even under the most lip-challenging conditions. The vitamin-E-enriched formula pampers lips while unique pigment binders protect lip colors from any pout imperfections.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Synthetic Dye

What else you need to know:
The built-in applicator is always prepared with the ideal amount of product for even coverage and the quick-drying formula guarantees that deep, rich pigments perform at their maximum possible depth. This product is free of parabens, sulfates, dyes, and other damaging ingredients.
Size 5.1 oz/ 150 mL · ITEM 2127389
exclusive· limited edition· buzzworthy· online only
$37.00

REAL LOVE...Great product!...My hair feels soft and silky....I'm a huge fan of my Living Proof blow dry cream so it's hard to get me to stray.
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A strengthening thermal heat protectant for over-processed, weakened, and damaged hair.

Key benefits:
- Anti-breakage
- Deep restoration
- High thermal protection

If you want to know more…
Protect hair from heat up to 450°F while repairing breakage. This hair primer makes hair stronger and prevents further damage.
Size 5.1 oz/ 150 mL · ITEM 2126894
exclusive· limited edition· buzzworthy· online only
$37.00

I would appreciate a flip cap....wonderful leave in conditioner/primer...I've normal hair and apply this to my ends and work the remainer to my mids and it smells great, the scent lasts, and my hair is so soft....I have never used a primer or heat protector for my hair, because I don't really use heat in my hair unless I'm straightening it.
Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A leave-in thermal protectant for dry hair that supports up to 85 percent less breakage from styling tools.

Key benefits:
- Addresses roughness
- Adds shine
- Protects hair against heat

If you want to know more…
This heat protectant nourishes and smooths fibers leaving hair with intense shine.
Size 0.12 oz/ 3.3 g · ITEM 1978378
COLOR: b. bright [ 3 more colors ]
exclusive· limited edition· buzzworthy· online only
$44.00

Love it...Love this!...Although this is very silky feeling, when I applied, it was just too chalky, and I believe the talc it contains is to blame....I do makeup for a living so it's rare that I purchase a second of a product because I like trying new things.
What it is:
A creamy, moisture-rich, hydrating concealer and eye primer.

What it does:
This full-coverage formula blends seamlessly into the skin, creating a brightened, flawless complexion that looks and feels natural. Formulated to minimize the appearance of imperfections while smoothing skin texture, Virtuous Veil™ allows the skin’s natural radiance to shine through with long-lasting coverage. Add as a primer to your eyelids, and your shadows will hold smooth and silky from day into night. It’s formulated with native essence that is derived from sea fennel, which provides hydration, radiance, and oxygen delivery for energizing and purifying benefits.

What else you need to know:
This product is cruelty-free, vegan, and free of synthetic fragrances and gluten.

lilah b. embodies the philosophy of "With less, you are more" with their streamlined multipurpose collection of color. Simplify your beauty routine with their healthy, good-for-you formulations and achieve a finished, flawless look with fewer products. The luxurious formulas are enriched with aloe, agar, and other beneficial botanicals to deliver a healthy, glowing finish, and come housed in sleek, modern, signature stones.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid. 

Clean at Sephora™ is formulated without: 
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.
Size 1.08 oz/ 32 mL · ITEM 1925528
exclusive· limited edition· buzzworthy· online only
$32.00

What it is:
A shine-stopping, pore-diffusing primer that smooths the way for better foundation application and longer wear with an instant retouch effect.

What it does:
Nothing is sexier than touch-worthy skin. Pro Filt’r Instant Retouch Primer is the first step to getting there. Paired with Pro Filt'r Foundation, this oil-free primer smooths away the look of pores, visibly evens skin tone and texture, and instantly absorbs shine without feeling dry or chalky. That means smoother foundation application and longer makeup wear.

Unlike a basic mattifying primer, Pro Filt’r’s cushiony, touch-me-now texture mattifies skin with the lightest possible feel for a full-on sensorial experience. The universal invisipink™ formula creates a filter-like blurring effect and melts instantly into all skin tones without a trace. Pro Filt’r works all day to help makeup last longer, and feel lightweight and comfortable, so you don’t have to worry about your skin—and you’ll be ready for anything.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
For Rihanna, creating the perfect soft matte base is the most important part of any look—and the first step to the Fenty Face, her real-life method for killer radiance.

"I wanted this primer to feel soft and moisturizing at the same time, as well as do the job of keeping makeup on."—Rihanna, Brand Founder

Fenty Beauty is 100 percent cruelty-free.
Size Mini Size - 0.25 oz/ 7 g · ITEM 1578251
exclusive· limited edition· buzzworthy· online only
$13.00

What it is:
A professional balm that minimizes the appearance of pores.

What it does:
Quickly minimize the appearance of pores and fine lines and help makeup stay put with this priming phenomenon. The silky and lightweight formula can be worn under makeup to create a smoother-than-smooth canvas or used throughout the day to mattify shine and touch up problem areas. It’s so translucent, no one will know you’re wearing anything!

What else you need to know:
The oil-free formula contains vitamin E, which is known to protect skin from free radicals.
Size Standard Size - 0.75 oz/ 21 g · ITEM 1259068
exclusive· limited edition· buzzworthy· online only
$32.00

What it is:
A professional balm that minimizes the appearance of pores.

What it does:
Quickly minimize the appearance of pores and fine lines and help makeup stay put with this priming phenomenon. The silky and lightweight formula can be worn under makeup to create a smoother-than-smooth canvas or used throughout the day to mattify shine and touch up problem areas. It’s so translucent, no one will know you’re wearing anything!

What else you need to know:
The oil-free formula contains vitamin E, which is known to protect skin from free radicals.
Size 1 oz/ 30 mL · ITEM 1002724
exclusive· limited edition· buzzworthy· online only
$25.00

What it is:
An amazing preservative-free foundation primer that's great for all skin types.

What it does:
Developed to combat flaky dryness, rough patches, fine lines, excess oil, enlarged pores, and uneven texture, this mineral-infused, satin-finish formula glides on seamlessly with no tacky feel to provide a skin-smoothing complexion before you apply foundation. For added age-defying power, it is infused with soothing plant extracts, antioxidants, and nourishing vitamins C and E.
Size Standard Size - 1 oz/ 30 mL · ITEM 1074442
exclusive· limited edition· buzzworthy· online only
$54.00

What it is:
An oil-free primer with a silky, airy texture that leaves a smooth canvas for makeup, while reducing the look of redness, pores, and wrinkles.

What it does:
With a texture unlike any other, this silky primer extends the wear of makeup while also concealing redness, minimizing the appearance of pores, fine lines and wrinkles, and providing broad spectrum SPF 15 for a perfect complexion that lasts. It leaves a smooth, even surface so that foundation effortlessly glides on and stays put for all-day makeup wear. This unique primer has an airy, silky cloud-like texture and layers onto skin without added weight or a greasy after feel. It delivers Broad Spectrum SPF 15 sun protection with mineral-derived sunscreens. It’s ideal for all skin types, even sensitive, blemish-prone skin, and it repels water so makeup stays looks freshly applied all day long.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The perfect complexion starts with Veil Mineral Primer. As the first step in your makeup routine, it creates the ideal canvas for your makeup to effortlessly glide on and stay on for all-day wear. The silky, weightless texture smooths and evens out the skin for perfect application and wear every time. It’s the one product that will elevate your foundation to unprecedented performance.

"Before I developed Veil Mineral Primer, I wasn’t a big fan of using makeup primers. They always felt like an extra and unnecessary step in your makeup regimen. But then I started working with a chemist on the idea of a next generation primer, and, after numerous incarnations, we came up with Veil. It was unlike any other primer I had seen—it was silky in texture, it concealed redness, it repelled water so your foundation lasts longer, and it had an SPF. I felt like it delivered in so many ways that I knew it had earned a place in my daily routine."—Carisa Janes, Hourglass Founder

Hourglass products are 100 percent cruelty-free.