Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A heated straightening brush that combines the heat of a flat iron with the structure of a paddle brush to create a smooth, frizz-free look in one easy step.

Key benefits:
- Achieves shiny, frizz-free hair
- Straightens hair in one easy step
- Seals cuticle for a smooth style

If you want to know more…
The Brush Crush quickly achieves smooth, straight hair in one easy step with the heat of a flat iron in the structure of a paddle brush. It includes ionic technology that seals the cuticle for less frizz and tons of shine while styling. Digital temperature control allows for custom styling on all hair types.

What else you need to know:
This product heats up to 450°F / 232°C. It features a 60-minute automatic safety shut-off and a professional-length nine-foot (2.74 m) cord. It’s also guaranteed with a two-year limited warranty.

What it is:
A fast-acting hair straightener with silicone speed strips for perfectly straight, shiny, manageable hair.

What it is formulated to do:
Ideal for all hair types, this one-inch Straightening Iron features silicone speed strips to straighten and style hair in half the time and nanoIonic ceramic for superior shine. NanoIonic mineral emits beneficial natural negative ions to hydrate and condition while BioCeramic heaters heat up to 400° with instant recovery for smooth results—from roots to ends.

What else you need to know:
Created by Bio Ionic founder and stylist, Fernando Romero, this product comes with a five-year warranty.

What it is: A hair tool that delivers the power of a straightener with the ease of a hair brush—featuring an ion generating projector and upgraded with iRed technology for smoother, shinier hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Frizz, and Shine

What Else You Need to Know: iRed beam technology speeds heat deeper to preserve moisture for instantly smooth hair—with less damage. Negative ion projector emits millions of negative ions that lock in moisture to deliver shiny, smooth results. Ceramic base and cool-tip bristles guarantee safe, easy styling.

Clinical Results:
Results obtained from an independent consumer market study:
- 100% using this brush makes styling my hair easy
- 98% does not singe or burn the hair
- 96% provides smooth, straight style
- 93% leaves hair looking healthy
- 91% overall condition of my hair looks improved after just 1 use
- 91% improves shine

What it is: A must-have set including Polished Perfection Straightening Brush 2.0, award-winning Perk Up Dry Shampoo, and Soulfood Nourishing Mask.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Oiliness, and Straightening

Highlighted Ingredients:
- Jojoba Seed Oil: Penetrates the hair follicle to support the cuticle surface and strengthen hair from the inside out.
- Vitamin C: An antioxidant that supports natural hair growth and repair processes, and protects against free radicals.
- Rice Starch: A light powder that absorbs dirt and oil and adds volume and texture to hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan and cruelty-free.

What Else You Need to Know: Polished Perfection Straightening Brush 2.0 features new IRED technology to preserve moisture for smooth hair without damage. An ion-generating projector streams millions of ions into hair for shiny, frizz-free results. Perk Up Dry Shampoo is enriched with natural rice starch, which works to absorb excess oils. It is one of the only dry shampoos on the market formulated without aluminum starch or talc. Soulfood Nourishing Mask conditions hair for long-lasting softness, shine, elasticity, and manageability. Luxuriously thick, yet never heavy, the formula allows thirsty hair to drink up hydration.

This Set Contains:
- 5.3 oz/ 232 mL Perk Up Dry Shampoo
- 8 oz/ 250 mL Soulfood Nourishing Mask
- Polished Perfection Straightening Brush 2.0

Clinical Results: In a consumer market study of Polished Perfection Straightening Brush 2.0:
- 100% of participants say using this brush makes styling hair easy
- 96% of participants agree it provides smooth, straight style
- 93% of participants say it leaves hair looking healthy

What it is: A dry shampoo that actually cleans hair, eliminating oil, sweat, and odor.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Oiliness and Color Safe

Formulation: Spray

Highlighted Ingredients:
- Patented Healthy Hair Molecule (OFPMA)

Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone.

This product is an Allure Best of Beauty award winner.

What Else You Need to Know: Perfect Hair Day Dry Shampoo features fast-absorbing powders to soak up oil and sweat, while Living Proof’s patented healthy hair molecule (OFPMA) helps remove the powders easily, for ultra-clean hair. Odor neutralizers and time-released fragrance keep hair smelling clean all day. This formula is color safe and safe for chemically treated hair.

What it is: A lightweight cream that adds thickness with a hint of conditioning for natural, long-lasting body.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine and Medium

Hair Concerns: Color Safe, Dryness, and Volumizing

Formulation: Cream

Highlighted Ingredients:
- Patented Thickening Molecule (PBAE)

Ingredient Callouts: This product is cruelty-free and formulated without sulfates, silicone, and parabens.

What Else You Need to Know: This formula contains Living Proof’s patented thickening molecule (PBAE), which creates thickening dots between hair strands so it feels like you have thicker hair. It helps give your hair long-lasting body and fullness with light hold that doesn't collapse or become stiff. This formula is also color-safe and safe for chemically treated hair.

What it is: A saltwater-based, styling spray that adds texture, volume, and hold for waves that mimic a fresh-off-the-beach look (year-round).

Hair Type: Straight and Wavy

Hair Texture: Fine and Medium

Hair Concerns: Hold and Volumizing

Formulation: Lightweight Spray

Highlighted Ingredients:
- Ascophyllum Nudosum Extract: Adds luster, softness, and body while minimizing flyaways and moisturizing.
- Macrocystis Pyrifera (Sea Kelp) Extract: For shine and manageability.
- Magnesium Sulfate: Astringent.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: Surf Spray's salt-infused formula creates impeccable, matte volume, texture, fullness, and hold to mimic tousled, just-off-the-beach waves.

What it is: A super-absorbent formula that eliminates oils and impurities, leaving hair looking and feeling clean and refreshed with extra volume and a matte finish.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Volumizing, Oiliness, and Color Safe

Formulation: Spray

Highlighted Ingredients:
- Micro-fine Rice Powders: Absorb excess oils and odors, and as they absorb, they become translucent to naturally blend with all hair colors and expand to provide lift in the roots.
- Golden Root Extract: Increases moisture to prevent dryness and breakage.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and silicone. This product is also cruelty-free.

What Else You Need to Know: Detox Dry Shampoo is available in two scents, Drybar's Original scent with notes of jasmine, sandalwood, and Madagascar vanilla and Lush scent with notes of violet, sandalwood, and musk.

This product is an Allure Best of Beauty award winner.

What it is: A versatile styler that can be used on damp or dry hair, allowing you to tame, blowout, or deconstruct hair.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Straightening, and Color Safe

Formulation: Cream

Highlighted Ingredients:
- Healthy Hair Molecule (OFPMA)

Ingredient Callouts: This product is cruelty-free and formulated without sulfates, silicone, and parabens.

What Else You Need to Know: Living Proof’s healthy hair molecule (OFPMA) increases the spread-ability on both damp and dry hair, critical to the product's versatility and performance. An emollient blend creates shape and control, while a clay enhances definition, grip and separation. Jojoba esters also condition and smooth the hair. This formula is color-safe and safe for chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An intensive weekly treatment to restore essential hydration and enhance hair’s resilience and strength.

Key benefits:
- Restores moisture
- Creates vibrancy
- Prevents future damage

If you want to know more…
Don't Despair, Repair!™ Deep Conditioning Mask works in as little as five minutes to restore essential hydration and natural vibrancy to dry, brittle, over-processed, and otherwise lackluster locks. To protect against future damage, its unique NOVA complex formulation, packed with 95 percent naturally-derived ingredients, delivers an optimal blend of transformative nutrients. They range from B vitamins to rosehip oil, argan oil, collagen, and silk to transform damaged hair into shiny, healthy, lustrous-looking locks.

This product is an Allure Reader’s Choice award winner.

What else you need to know:
This product is free of silicones, DEA, and artificial dyes. It is cruelty-free, color-safe, and safe for use on chemically-treated, relaxed, and keratin-treated hair.

Research results:
In a variable vs. control laboratory study, after 3 uses:
- 81% saw a reduction in hair breakage

In a blind clinical trial study:
- 80% of women reported a noticeable improvement in hydration
- 90% reported they would use the product again or recommend it to a friend

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

What it is: An award-winning water- and transfer-proof touch-up spray, with a pinpoint actuator to cover grays exactly where needed.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Thinning, Color Safe, and Color Fading

Formulation: Spray

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Ideal for both women and men, this lightweight formula covers hair thinning and hair loss, while covering gray roots in seconds.