What it is: A vegan mascara that delivers a 35 percent increase in curl while also lengthening, volumizing, and conditioning lashes for 24-hr smudge-proof, flake-free wear.

Highlighted Ingredients:
- Olive Esters: Condition, treat, and protect lashes.
- Rice Bran Wax: Natural wax that helps lengthen the appearance of lashes.
- Carnauba Wax: An emollient from the leaves of the carnauba palm to ensure a smooth application.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, mineral oil, and triclosan. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This multi-benefit mascara delivers darker, longer, thicker lashes to make your eyes appear bigger and brighter. It also conditions your lashes with olive esters, rice bran, and pro vitamin B5—it’s the ultimate lash nutrition.

What it is: An iconic defining mascara that creates the look of longer lashes with a flake-free, non-clumping formula.

Ingredient Callouts: Free of sulfates SLS and SLES, formaldehydes, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances.

What Else You Need to Know: This lengthening mascara defines lashes using polymers formulated to lift and lengthen. The comb-like brush compliments the lengthening formula with a "hedgehog" bristle pattern that dispenses the perfect amount of product while separating for a natural eyelash look.

What it is: A gel-based formula that defines, lengthens, glosses, and enhances the look of lashes naturally.

Ingredient Callouts: Free of parabens and phthalates.

What Else You Need to Know: This mascara is ophthalmologist- and allergy-tested.

What it is: An intensely black volumizing mascara for the sexiest, most defined lashes possible.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing, Waterproof

Highlighted Ingredients:
- Film-Forming Polymer: Locks curl in place.
- Acacia Senegal Tree Extract: Sets volume.
- Collagen: Imparts a plumping effect.

Ingredient Callouts: Free of parabens. It is also vegan, gluten-free, and cruelty-free. It is an Allure Best of Beauty award winner.

What Else You Need to Know: Inspired by the curves of a woman’s body, the hourglass-shaped brush was designed with extra-stiff bristles to maximize the performance of this carbon black, collagen-fueled formula.

Clinical Results: In a consumer study of 30 women after 3 coats of mascara:
- 97% said this mascara creates a false lash effect
- 100% saw dramatic volume
- 100% saw longer lashes

What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.
Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes.

This product is an Allure Reader’s Choice award winner.

Research results:
In a consumer panel survey, the following results were reported:
- 94% saw dramatic length and volume
- 90% saw base-to-tip curl
- 94% saw visible lift
-100% saw long-wearing results

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! Lengthening Mascara on top.

What it is: A high-volume mascara formulated with heart-shaped fibers, conditioning hemp-derived cannabis seed oil, and pure pigments for an intense black finish.

Highlighted Ingredients:
- Heart-Shaped Fibers: Lock onto lashes in each direction for long-lasting fullness, filling the hollow fibers for added volume.
- Hemp-derived Cannabis Seed Oil: Conditions and fuses the fibers to lashes.
- Pure Pigments: Leave an intense black finish.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This mascara’s unique heart-shaped fibers lay in each direction for a soft, feathery effect—unlike cylindrical fibers which can be spidery. Hemp-derived cannabis seed oil conditions for healthier-looking lashes and helps fuse fibers to lashes for no fallout. The puff puff brush’s crisscrossed, medium-firm bristles catch and coat each lash.

Clinical Results: In consumer-perception study, immediately after use:
- 95% of people saw high volume
- 95% of people saw longer lashes
- 90% of people saw thicker lashes

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

The ultra-glamorous catwalk eye makeup that lengthens, thickens, and curves lashes to the nth degree - now in a waterproof version that holds its own when you swim, splash, or even shed a few tears.

What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

Research results:
In a consumer panel survey of 31 women for 4 weeks:
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.

This product is an Allure Best of Beauty award winner.

What it is: A bestselling mascara and must-have on Dior runways that gives buildable volume for fuller lashes with a lash-extension effect.

What Else You Need to Know: The iconic Diorshow Mascara, enriched with microfibers and silk proteins, creates the effect of lash extensions. A cult favorite, Diorshow features a signature XXL brush and gives buildable volume with each stroke. Rose essence conditions lashes for a more spectacular shape and volume.

What it is:
A highly natural nourishing and lengthening mascara infused with argan oil and lash-strengthening bamboo extract.

What it does:
Treat your lashes to the nourishing power of 100 percent Pure Argan Oil mixed with blackest-black iron mineral pigments, and infused with the lash-strengthening properties of bamboo. A total of 91 percent natural, this mascara conditions as it coats, lengthens, volumizes, lifts, and curls. The unique formula is delivered by an innovative five-ball brush that reaches every lash for your most wide-awake eyes. Lashes appear healthier and less lash loss is experienced during makeup removal.

What else you need to know:
This product is cruelty-free, clinically tested, and formulated without gluten, GMO, synthetic fragrance, formaldehyde, and PEG compounds. 

Research results:
- 24-hour mascara
- 91% natural
- Clinically proven to increase the appearance of lash volume 10x after one application

In consumer studies:
- 94% saw an increase in lash length
- 94% said lashes appeared healthier after continued use
- 82% experienced less lash loss during makeup removal

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

What it is:
A volumizing mascara that dramatically defines, lengthens, and lifts for fuller-looking, ultra-black lashes, minus any clumps.

What it does:
Give your lashes a visible lift with this cult-favorite mascara that delivers up to three times the volume in as little as a single stroke. The hourglass-shaped brush boasts dense, molded bristles that grip every hard-to-reach lash for dramatic definition, major length, and serious curl. Infused with glossy, patent leather pigments, vitamins, and antioxidants, this mascara nourishes and softens for fierce, flexible, fanned-out lashes.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product does not contain synthetic fragrances, synthetic dyes, or petrochemicals.

Research Results:
In a US consumer study of 30 women using the product:
- 94% of women saw immediate volume
- 97% of women saw an increase in length
- 93% of women said the mascara was easy to remove