Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A two-in-one shampoo that gently cleanses while giving hair the perfect grunge texture and grip in one step.

Key benefits:
- Deposits clay powder on hair to create texture and density
- Strengthens and hydrates
- Ideal for all hair types and textures

If you want to know more…
Instead of intensely cleansing the hair to create airy volume, this innovative texture-creating shampoo actually deposits clay powder on the hair fiber to create texture and density, leaving the hair with a ready to style second-day, thick, textured feel. It strengthens and hydrates, helping fine hair to feel more robust, and thick hair to feel nourished. It’s ideal for all hair types and textures, especially fine, lifeless hair. Use it to add the right amount of grip for textured braids and ponytails.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Bentonite Clay is negatively charged, just like the hair fiber. 1995 also includes positively charged conditioning agents. Conditioning agents are typically cationic quaternary compounds. A cation is a positively charged molecule. This is important because it is attracted to the negatively charged hair fiber and adsorbs (not absorbs) to the surface of the hair. It is also attracted to the negatively charged bentonite clay, binding it to the hair fiber and creating the final textured result.

This product is vegan and free of gluten, artificial colors, triethanolamine, mineral oils, harsh detergents, methylisothiazolinone, and petro chemicals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A long-lasting, medium-control finishing paste that delivers easy-to-distribute matte texture, shape, and separation.

Key benefits:
- Gives hair moldable texture
- Tames unruly ends
- Creates a matte finish

If you want to know more…
Great for long and short styles, this luxurious product creates soft thickness and piecey texture for a long-lasting hold. It tames unruly ends—for soft, smooth, and healthy-looking hair.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
The fragrance is Rue St. Honoré—a French-inspired fragrance with seductive notes of violet, gardenia, ylang ylang, and white musk for a sophisticated and feminine floral fragrance.

This product is safe for color-treated hair and was not tested on animals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled

What it is:
A weightless texture mist for effortlessly chic, undone hair.

Key benefits:
- Creates beachy waves
- Adds volume and healthy shine
- Provides effortlessly chic style

If you want to know more…
Infused with rice protein to add hold and memory for that perfect beachy look, this feather-light spray gives hair natural wave and body without any dryness or crunch.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Jen's style tip: spritz it on damp or dry hair to activate natural waves, enhance texture, boost body, and give hair memory. This product is scented with Ouai No. 2 Fragrance, containing notes of Italian lemon, amber, and white musk.