Behind the Brand
Britta Cox, founder of AQUIS

AQUIS is built on the fundamental truth that hair is most vulnerable when it's wet. From their award-winning turbans to the full Prime Haircare System, AQUIS emphasizes making hair intrinsically stronger and healthier, which preserves color, texture and shine. Inspired by the hair positivity movement, AQUIS is rewriting the rules on how we wash and dry our hair.

Assorted AQUIS products on a blue and white geometric background