Rita Hazan is recognized as a pioneer, carving her own niche as The Hair Color Authority, in a male‐dominated beauty field. Believing women should not live by a list of "don’ts" to maintain color, Rita Hazan, has used her expertise to create a product line for color-treated hair that keeps hair as healthy and radiant as the first day it was dyed. Created for dabblers to dye-hards of every age and with every hair type, Rita’s products blend advanced technology with natural ingredients. Her powerful line of products address every need from gray roots to color-fading to damage. Rita continues to innovate and change the game for color-treated hair products. Rita’s iconic looks on celebrities such as Beyonce, Katy Perry, Jennifer Lopez, and Jessica Simpson have had a lasting impact on worldwide beauty trends.