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Rose Inc. Makeup | Rosie Huntington-Whiteley Makeup

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Rose Inc is a vanguard beauty brand founded by Rosie Huntington-Whiteley. Unable to find makeup or skincare that reflected her values from packaging to performance, she launched Rose Inc to unify the effortless and effective, clean and clinically proven, sensual and sustainable.

Effortless and effective: Rose Inc delivers skin-healthy color. Skincare collections create a smooth, radiant canvas and non-comedogenic color formulas are rich with skincare ingredients, including squalane, sodium hyaluronate, vitamin E and pink clay powder. While nourishing the skin they create visible results: saturated color, beautiful blendability and noticeable luminosity — without drying or breakouts.

Clean and clinically proven: Rose Inc is a clean beauty brand, using safe, synthetic ingredients and proprietary bioengineered botanicals. Each formula undergoes extensive testing to meet clinical benchmarks for performance and is proven to be non-comedogenic and safe for sensitive skin.

Sensual and sustainable: Rose Inc proves it’s possible to have non-comedogenic formulas that provide an indulgent experience, from a rich texture to a decadent feel on skin. And while light on packaging, the brand is heavy on sustainability. It prioritizes long-term environmental benefits over the short-term benefits of opulent packaging.

Model-turned-founder Rosie Huntington-Whiteley has nearly two decades of beauty experience, appearing on over 100 international magazines. In 2018, she founded online beauty destination Rose Inc, an editorial site that bridges beauty professionals and conscious, committed beauty enthusiasts.