Explore the brand

Tory Burch. Classic elements in unexpected ways. Feminine and tomboy. Easy and polished. The first fragrance collection from Tory Burch.
The Fragrance Collection
Indulge in Tory's personal style and sensibility exemplified in scent.
Azur Collection
Inspired by Tory's love of the sea, this refreshing fragrance evokes the golden sun shimmering on clear blue waters.
Blue and gold insignia reading "Tory Burch Bel Azur"
Signature Collection
Tory Burch's signature scents are modern, colorful interpretations of the lifestyle brand she has created.
Orange and gold insignia reading "Tory Burch"
Love Relentlessly
The bold, romantic mix of pink pepper, orris, and sandalwood is inspired by Tory's parents' timeless love story.
Pink envelope with a dove reading "Love Relentlessly. Tory Burch"
Taking Notes
Six geometric squares with photos of grapefruit, wood, tall grass, white tulips, pink roses, and white lilies

A COLORFUL INTERPRETATION

Crisp fruity notes of grapefruit and succulent neroli introduce and air of optimism floral peony and tuberose compliment a feminine flair.

Earthy vetiver, warm cedar, and sandalwood anchor the blend adding depth and complexity.

Meet the Designer
Brand founder Tory Burch holding a white flower to her face with text that reads "What is Beauty?"

ABOUT THE DESIGNER

Tory Burch launched her namesake line in 2004 with a small boutique in Manhattan's Nolita neighborhood. The brands classic but bohemian aesthetic – a combination of color, print, and eclectic details inspired by art, music, travel, and Tory’s own stylish parents – resonated with tastemakers immediately. Tory has received several awards for her lifestyle brand, which now includes everything from ready-to-wear beauty and enjoys a large global and social media presence.