Tory BurchExplore the brand
Classic elements in unexpected ways. Feminine and tomboy. Easy and polished.  The first fragrance collection from Tory Burch.

Signature Collection

Tory Burch's signature scents are modern, colorful interpretations of the lifestyle brand she has created.

Jolie Fleur

A collection of unique fragrances inspired by the flowers and colors of Tory Burch's garden.

Taking Notes

Crisp fruity notes of grapefruit and succulent neroli introduce an air of optimism. Floral peony and tuberose complement a feminine flair. Earthy vetiver, warm cedar, and sandalwood anchor the blend adding depth and complexity.

A Colorful Interpretation

Crisp fruity notes of grapefruit and succulent neroli introduce and air of optimism floral peony and tuberose compliment a feminine flair.

Earthy vetiver, warm cedar, and sandalwood anchor the blend adding depth and complexity.

Meet the Designer

About the designer | Tory Burch launched her namesake line in 2004 with a small boutique in Manhattan's Nolita neighborhood.
Tory Burch launched her namesake line in 2004. The brand’s classic but bohemian aesthetic—a combination of color, print, and eclectic details inspired by art, music, travel, and Tory’s own stylish parents—resonated with tastemakers immediately.