Tory Burch. Classic elements in unexpected ways. Feminine and tomboy. Easy and polished.  The first fragrance collection from Tory Burch.
Signature Collection
Tory Burch's signature scents are modern, colorful interpretations of the lifestyle brand she has created.
Taking Notes
Six geometric squares with photos of grapefruit, wood, tall grass, white tulips, pink roses, and white lilies


Crisp fruity notes of grapefruit and succulent neroli introduce and air of optimism floral peony and tuberose compliment a feminine flair.

Earthy vetiver, warm cedar, and sandalwood anchor the blend adding depth and complexity.

Meet the Designer
Brand founder Tory Burch holding a white flower to her face with text that reads "What is Beauty?"


Tory Burch launched her namesake line in 2004 with a small boutique in Manhattan's Nolita neighborhood. The brands classic but bohemian aesthetic – a combination of color, print, and eclectic details inspired by art, music, travel, and Tory’s own stylish parents – resonated with tastemakers immediately. Tory has received several awards for her lifestyle brand, which now includes everything from ready-to-wear beauty and enjoys a large global and social media presence.