Achieve gorgeous, natural-looking hair color with this wide selection of products designed specifically for those who embrace their natural beauty. Whether you're looking to enhance your current shade or completely transform your look, this range of natural hair color products offers a variety of options to suit every style and preference. From gentle, ammonia-free formulas to innovative dyes infused with nourishing ingredients, these products are specially formulated to provide vibrant, long-lasting color while keeping your hair healthy and radiant.
$40.50
I have blonde lightened hair and I love using the platinum color to refresh my hair once the ash toner my colorist uses has faded. ...I have dark natural hair but it was looking dull and the ends were kind of red/orange due to the water in my house but I didn’t want to die it.
What it is: A dual-benefit mask that deposits temporary color while thoroughly nurturing hair for a healthier look and feel.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Color Fading
- Shine
- Dryness
Key Benefits: Hydrates, Fights Frizz, and Adds Shine
Formulation: Mask
Highlighted Ingredients:
- ArganID™: Provides antioxidant benefits while simultaneously helping to support natural hair repair processes.
- Amino Acid Blend: Hydrates and nurtures, providing detangling and shine benefits for hair that looks and feels healthy.
- Apricot Kernel Oil: Helps soften hydrate the hair and scalp.
Size: 6.7 oz / 200 mL·ITEM: 2494250
Color: Purple/Violet
$49.00
I’m in the process of getting back to my natural hair color, and this toner came at the perfect time! ...I have a warmer more natural hair color and was curious what it would do for me.
What it is: A high-gloss toning formula that neutralizes brassy, yellow, or orange tones and revives warm shades while restoring vibrancy, shine, and softness.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Shine
- Color Safe
- Brassiness
Key Benefits:
- Restores Shine and Softness
- Revives and Enhances Warm Tones
- Neutralizes Brassy or Yellow Tones
Highlighted Ingredients:
- Oat Milk: Smooths and softens hair.
- Camellia Oil: Conditions and nourishes hair.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, h
$11.00
A little back story I had my hair a bright red for over 2 years then this summer i wanted to go more my natural hair color of brunette so in between coloring my hair would become more brasserie the old red color peaking through so i pick this up on a whim and i love it takes away the unwanted red an leaves my hair feeling incredible very happy...The reason why I am leaving 4 stars is because my hair felt smooth and soft. The color however did not take on my natural hair color (dark brown) nor on my colored hair part (dark blonde) it only colored the light blonde I had on the bottom of my hair.
What it is: A dual-benefit mask that deposits temporary color while thoroughly nurturing hair for a healthier look and feel.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Color Fading
- Shine
- Dryness
Size: 0.13 oz / 4 mL - The Frizz Genius Concentrate·ITEM: 2706604
$6.00
What it is: A Hair Goal Concentrate for frizz-taming and humidity resistance, designed to be added to any Function of Beauty PRO haircare product to customize your formula. All hair types can benefit from The Frizz Genius, but Function of Beauty particularly recommends this Hair Goal Concentrate for curly and coily hair.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Color Safe
- Frizz
Key Benefits:
- Helps control frizz
- Supports humidity resistance
Highlighted Ingredients:
- Tamarind Extract: Supports frizz contro
Size: 0.13 oz / 4 mL - The Color Vibrancy Concentrate·ITEM: 2706679
$6.00
I definitely recommend this product for vibrant hair color payoff....I love applying these products when taking care of my hair, it adds shine, takes care of my hair color and reduces frizz, they are super good at repairing my hair, I love the results in my hair with this excellent product, it gives the color a lot of life
What it is: A Hair Goal Concentrate for color-vibrancy, designed to be added to any Function of Beauty PRO haircare product to customize your formula.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Color Fading
- Brassiness
- Oily Scalp
Key Benefits:
- Keeps color vibrant
- Suitable for salon colored hair
Highlighted Ingredients:
- Sarcosine Amino Acid: Balances oily scalp.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packagin
$40.50
I love that it’s cruelty-free and uses natural ingredients. This has definitely become a staple in my hair care routine. ...I got this as a sample from Bondiboost. I really liked the hair mask. It smelt great, and didn’t have a weird smell like some all natural products usually do.
What it is: A natural, silicone-free nourishing mask to treat damage for soft, shiny, healthier strands that’s clinically shown to reduce breakage after one use.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Damage, Split Ends, and Breakage
- Dryness
- Frizz
Key Benefits:
- Plant-based bond technology targets damage to rebuild broken bonds and repair hair from the inside out
- Weightlessly hydrating formula smooths, adds shine, and strengthens to prevent future damage
- Silicone-free, natural mask adds intense moisture and reduces frizz for integrity and shine
Highlighted Ingredients:
- Natural Bond Builder+ Technology:
$65.00
Great for product build up in thick hair...I have thick wavy/curly hair (like, two heads worth of hair!) and I have always had a problem with product build up on my scalp as it is so difficult to really scrub. ...I was easily able to brush my hair without any detangler or product after my shower.
What it is: A purifying scalp scrub that gently exfoliates to remove excess oil, product buildup, and impurities while soothing the scalp and nourishing hair.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Color Safe
- Flaky, Dry Scalp
Key Benefits:
- Removes excess oil and buildup
- Cleanses pores
- Visibly soothes, balances, and energizes the scalp
Size: 0.13 oz / 4 mL - The Lift Legend Volumizing Concentrate·ITEM: 2706661
$6.00
This was gifted to me by Function of Beauty and I love how I can add this to my hair products! I think it does make a difference and helps to give my hair more volume while also making it feel smoother. ...Bouncy Hair...I have flat oily straight hair. This gives my hair more volume and shape. This product was complimentary from Functions of Beauty PRO.
What it is: A Hair Goal Concentrate for volumizing, designed to be added to any Function of Beauty PRO haircare product to customize your formula. Function of Beauty recommends The Lift Legend Hair Goal Concentrate for straight and wavy hair to give those strands a bit extra volume, lift, and boost.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Color Safe
- Volumizing
Key Benefits:
- Helps hair bounce
- Boosts volume
- Provides body
Highlighted Ingredients:
$83.00
Hydrated hair, defined curls and frizz free. I highly recommend this product....This product is so effective and leaves my hair feeling soft.
What it is: A luxe, nutrient-rich mask that revives and restores overworked hair.
Hair Type: Fine, Medium, and Thick
Hair Texture:Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Shine
- Color Safe
Size: 0.13 oz / 4 mL - The Oil Control Concentrate·ITEM: 2706612
$6.00
It makes my hair smell really nice and makes it shiny!...Met my hair goals!...I’m in love with this product! I have oily hair and I tend to need to wash my hair often.
What it is: A Hair Goal Concentrate designed to control the oil and sebum production on one’s scalp and extend time between washes.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Color Safe
- Oily Scalp
Key Benefits:
- Balances oily scalp
- Keeps hair feeling fresh
Highlighted Ingredients:
- Sarcosine Amino Acid: Balances oily scalp.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: The Oil Heiress Hair Goal Concentrate is great for all hair types, but Function of Beauty particularly recommendeds it for straight hai