If you have thinning hair or are looking to grow your locks, you might be considering a serum. Serums are a popular choice for women because they can help add volume and body to the hair. They are also easy to use and can be used on wet or dry hair. Here are some of the best serum hair products on the market today.

ITEM: 2728657
Size: 3.4 oz / 90 mL
$74.00
What it is: A hair thickening serum that delivers intensely fortifying care to strengthen hair and scalp, which targets hair loss for men and women.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Thinning
Key Benefits:
- Addresses hair thinning
Highlighted Ingredients:
- 5% Stemoxydine: Awakens the dormant follicle to support new hair.
- Reservatrol: Potentiates the effect of Stemoxydine.
Ingredient Callouts: Free of parabens and sulfates SLS & SLES.

ITEM: 2127462
Size: 1.7 oz/ 50 mL
$86.50
This is the healthiest my hair has felt in 10+ years. Highly recommend this product!...Saved my hair from being cut off...Kerastase is expensive and it's also a great value, if you want to get your hair healthy, it's basically the ICU for hair. I have used one full bottle of serum (about 2 months) and repurchased because I am seeing new hairs about 2 inches long under thinning long hair!
What it is: An energizing leave-in hair serum that soothes, stimulates, and protects the scalp to support healthy hair lengths and restore damaged ends.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Damage/Split Ends/Breakage
- Dryness
- Shine

ITEM: 2658805
Size: 3.04 oz / 90 mL
$94.50
I apply 2 pumps of serum to damp hair on the bottom half of my hair focusing on the ends. ...Shu uemura thickening serum is amazing!!! I love the sleek and modern look of the bottle. ...Fantastic hair system for my fine hair!
What it is: A lightweight, thickening hair serum infused with Japanese-sourced rice water that hydrates, repairs damage, reduces split ends, and strengthens fragile hair while leaving hair soft and shiny.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine and Medium
Hair Concerns:
- Shine
- Volumizing
- Damage, Split Ends, and Breakage
Key Benefits:
- Leaves hair 30x stronger and increases hair diameter*
- Reduces split ends up to 91 percent and protects against future damage*
- Leaves hair strands soft, smooth, and shiny
Highlighted Ingredients:
- Rice Water: Rich in amino acids, vitamins, and antioxidants to help restore damage and prevent future breakage.
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$30.00
I’ve had a lot of trouble with hair, fall out and thinning. I’ve tried quite a few things, especially serums with little to no results. ...This serum is amazing at helping my hair grow. I’ve been seeing so many baby hairs after using it consistently.
What it is: A lightweight hair serum, with ginseng root extract and niacinamide, that visibly increases hair density and minimizes the appearance of thinning hair.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Thinning
Key Benefits:
- Helps hair appear denser
- Visibly increases hair thickness and fullness
- Reduces visible signs of hair shedding and fallout
Highlighted Ingredients:
- Verb’s Unique Density Complex: Supports hair growth.
- Ginseng Root Extract: Increases the size and depth of hair follicles.
- Niacinamide: Boosts blood circulation for visibly thicker, fuller hair.

$89.00
It was the first time I was trying a hair serum! This is one you leave in the hair after, you do not need to rinse it off. ...I love this product!!...My hair is a mix of wavy with thick and thin hairs and it really helps!
What it is: A leave-in, repairing, anti-breakage filler hair serum that works to seal and fill hair strands, protecting from the heat of styling tools.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Shine
- Damage, Split Ends, and Breakage
Key Benefits:
- Repels humidity
- Intensely nourishes to soften and smooth the hair
Highlighted Ingredients:
- Peptide: A chain of amino acids that refills hair surface with matter.
- Glycine: An amino acid that penetrates the hair’s inner layer to intensely repair.
Ingredient Callouts: Free of parabens and sulfates SLS & SLES.

$106.00
A True Friend for Decreasing Gray Hairs...This serum have been so incredible! They have actually worked to decrease the appearance of gray hairs. ...I’m always skeptical of hair serums since I’ve used several that don’t provide results or leave my hair looking beyond greasy.
What it is: An age-defying, plant-based hair serum that reduces the appearance of gray on new hair growth and renews color and shine to graying strands in as soon as 90 days.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Antiaging
- Shine
- Color Safe

$97.00
My new go to hair serum!...I love this serum! A lot of hair serums just sit on top of the hair and doesn't get absorbed quickly. ...Silky smooth hair...I’ve had multiple people compliment my hair since I started using this product. I will definitely be purchasing this product again and make a mandatory step of my hair care routine!
What it is: A nourishing overnight serum remastered with Japanese red camellia oil that hydrates hair while you sleep to deliver shiny, soft, and less frizzy hair by morning.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Frizz
- Shine
Key Benefits:
- Intensely hydrates, nourishes, and detangles hair overnight
- Softens and smooths to reduce frizz and enhance shine
- Absorbs overnight without transferring onto pillow
Highlighted Ingredients:
- Japanese Red Camellia Oil: One of the most rapidly absorbed oils, rich in antioxidants, essential lipids, and vitamins A, C, and E to nourish, hydrate, and enhance shine.

$94.50
I love this product I have curly hair and my daughter has straight hair and the left both our hairs looking shiny and feeling so soft. ...Love this product! My hair feels so strong and healthy. I love the way this makes my hairs feel.
What it is: A multi-benefit night serum that strengthens, hydrates, and protects from breakage while you sleep for smooth, shiny results by morning.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Damage, Split Ends, and Breakage
- Dryness
- Frizz
Key Benefits:
- Cares for damaged hair overnight due to bleaching, coloring, and heat styling
- Intensely hydrates to restore hair’s strength and increase smoothness and shine
- In one use, helps fight up to one year of visible surface damage on hair

ITEM: 2758886
Size: 1.5 oz / 45 mL
$57.00
I love this serum. I am always trying out new hair products and so I am constantly trying out new hair oils and serums too. ...Most serums are too heavy for my hair and end up making them greasy or flat, this does not.
What it is: A multi-benefit night serum that strengthens, hydrates, and protects from breakage while you sleep for smooth, shiny results by morning.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Damage, Split Ends, and Breakage
- Dryness
- Frizz
Key Benefits:
- Cares for damaged hair overnight due to bleaching, coloring, and heat styling
- Intensely hydrates to restore hair’s strength and increase smoothness and shine
- In one use, helps fight up to one year of visible surface damage on hair

$19.00
I don’t use many hair products aside from oils but this smells amazing and works amazing. ...A brand with values and a product that works...One of the aspects that I absolutely adore about this serum is its lightweight formula. Unlike some heavy, greasy hair products I've tried in the past, this serum glides onto my hair effortlessly, leaving no residue or greasiness behind.
What it is: An intense, nourishing, transformative leave-in treatment designed to repair and smooth weak, ultra-damaged, over-processed hair with a silky finish.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Heat Protection
- Straightening and Smoothing
- Damage, Split Ends, and Breakage
Key Benefits:
- Restores weak, over-processed hair
- Protects against heat damage
- Adds body and shine
Highlighted Ingredients:
- Squalane and Hemi-squalane: Superior to silicone, they improve hair health and strength immediately and over time.
- Niacinamide: Supports keratin repair and boosts body and shine.









