Trending Lip Balm

What it is: A clinically proven, non-sticky lip balm treatment that delivers the intense hydration of a lip mask with a sweet sheer tint using food-grade, non-artificial flavor that is safe for sensitive lips.

Formulation Type:  Lip Balm & Treatment

Benefits: Hydrating

Highlighted Ingredients: 
- Shea Butter: Boosts lip hydration and soothes skin.

- Jojoba Oil: Locks in moisture to keep lips soft and supple.

- Lysine: Prevents dryness and helps to smooth and soften lips.

Ingredient Callouts: Free of parabens, phthalates, and contains less than one percent synthetic fragrance. It is also gluten-free

What it is: The first marbled liquid lip balm infused with skincare and a hint of color, for a natural lip glow and a touch of couture.

Ingredient Callouts: Free of parabens.

What Else You Need to Know: The marbled swirl texture of Rose Perfecto Liquid Lip Balm swathes lips in moisturizer-infused color. With 97% skincare ingredients, its comfortable formula leaves lips soothed, moisturized, glossy and radiantly healthy day after day. Shades 001 and 011 adapt to your lip’s pH creating a unique color.

What it is: A buttery smooth, vegan, tinted lip balm boosted with healthy ingredients, bursting with juicy color and safe for sensitive skin.

Formulation Type: Lip Balm & Treatment

Highlighted Ingredients: 
- Shea Butter: Boosts lip hydration and soothes skin.

- Marula Oil: A rich antioxidant to moisturize and soften lips.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Formulated with a nurturing shea butter base, each shade is made with good-for-you ingredients derived from fresh produce like mango seed oil, vitamin E, and vitamin C. 

What it is: A lip treatment packed with 3X Pro-Collagen Peptides to visibly plump, smooth lines, and intensely hydrate lips both immediately and over time.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity

Formulation: Balm

Highlighted Ingredients:
- Tridecapeptide-1: Visibly reduces lines and plumps, making lips appear softer and fuller.
- Palmitoyl Tripeptide-1: Helps support healthy, natural collagen levels and boosts visible volume.
- Palmitoyl Tripeptide-38: Locks in lasting hydration, relieves dryness, and helps prevent the look of thinning.

Ingredient Callouts: Free of parabens, formaldehydes, form

What it is: A sheer, matte lip balm that delivers a wash of nude color for a diffused, blurred effect.

Formulation Type: Lip Balm & Treatment

Highlighted Ingredients:
- Bamboo Fibers: Impart a diffused, soft-focus effect due to their ability to absorb moisture.
- Amino Acid Powder: Amplifies formula’s silky texture for optimal spreadability.
- Olive Oil: Boosts creaminess without feeling greasy or sticky.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What it is: A nourishing lip-balm stick that visibly plumps lips immediately and treats them to a kiss of dewy, high-shine color and a fresh strawberry scent.

Formulation Type: Lip Gloss, Lip Balm and Treatment, Lip Plumper

Benefits: Hydrating and Plumping

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This strawberry-scented glossy lip plumper delivers sheer-to-medium buildable color and up to 8 hours of hydration with just one click. The creamy formula melts on, immediately visibly plumps lips, and leaves them with gorgeous shine and a kiss of color. It’s available in eight juicy shades for visibly plumped, nourished lips.

What it is: A clean, buttery formula packed with rich, concentrated fatty acids and lip-boosting actives for your smoothest, fullest, most cushiony-looking lips ever.

Formulation Type: Lip Gloss, Lip Balm & Treatment, Lip Plumper

Benefits: Hydrating, Plumping

Highlighted Ingredients:
- Concentrated Fatty Acids: Soothe, soften, and visibly repair dryness.
- Plump Oleactif: Visibly strengthens and plumps.
- Peptides: Visibly firm and smooth.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This powerhouse formula softens and hydrates, soothing dry, flaky lips and visibly reducing the look of fine lines. It

What it is: A nourishing vegan lip treatment with hydrating butters and waxes that soothes dryness, supports the lip barrier, and leaves a healthy-looking shine.

Skincare Concerns: Dryness and Dullness

Highlighted Ingredients:

- Shea and Murumuru Seed Butters: Natural moisturizers that soothe, relieve, and condition parched lips.

- Vegan Waxes: Soften and boost shine all day with a smooth, never-greasy texture. 

What it is: A hydrating lip balm that smooths lips, supports the lip barrier, and offers up to 24 hours of lip comfort. 

Formulation Type: Lip Balm & Treatment

Benefits: Long-wearing and Hydrating 

Highlighted Ingredients: 

- Jojoba Oil: Soothes and hydrates.

- Bifidus Extract: Helps strengthen the lip barrier.

What Else You Need to Know: This formula delivers all day lip care and glides on smoothly for easy, on-the-go application. With nourishing Jojoba Oil and Bifidus Extract, it soothes, hydrates, and helps strengthen the lip barrier. Available in 6 effortless yet transformative shades.

What it is: A moisturizing lip balm with antioxidants and emollients that nourishes for smooth, hydrated lips without the shine.

Formulation Type: Lip Balm & Treatment

Benefits: Hydrating

Highlighted Ingredients: 

- Castor Seed Oil: A plant-based extract that helps keep lips moisturized

- Beeswax: A naturally-derived emollient that leaves lips feeling cushiony

- Lanolin: A conditioning oil that nourishes and helps prevent dryness

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar,