If you're looking for a way to get more out of your YouTube experience, the latest trend in video makeup is a great way to do it. With the rise of influencer marketing, brands are turning to YouTube personalities to help them reach consumers. These YouTubers have millions of subscribers and are trusted by their viewers, so they're a great choice for spreading the word about your company. Here are some of the best YouTube makeup products.
$36.00
I read articles. Watch youtube vids. This mascara is actually a game-changer for me. ...I was trying to describe the plot to 'The Kindergarten Teacher' and naturally I reduced myself to a blubbering mess with tears streaming down my face. When i finally compared myself I went to the washroom to dry my eyes.
What it is:
An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge.
What it does:
This explosive, volume-building mascara features Lash Moisture Complex for a whipped, creamy formula that lifts and builds without clumping or smudging. Lashes feel soft—never heavy or stiff. The exclusive, full-bodied brush has ribbed bristles that capture and coat each lash for an intense effect. Lashes are smoothly wrapped from root to tip in blackened pigments for rich color and bold dimension.
What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates
Size: 0.33 oz/ 10 mL·ITEM: 2465904
Color: 06 Melon - cool neutral for light to light medium skin tones
$38.00
Lives up to everything everyone on youtube was raving about. I love the rose quartz shade, but now I want it in my actual shade, not just a brightener, to use otherwise. ...This is great for a no makeup makeup kind of day lol
What it is: An undereye brightener that hydrates, brightens, and conceals with sheer to buildable coverage—Delivering a no-makeup makeup effect and longwear formula.
Coverage: Light
Finish: Natural
Formulation: Liquid
Ingredient Callouts: Free of parabens and phthalates. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: The Bright Fix Eye Brightener Concealer has a serum-like texture that instantly brightens and blurs with a crease-, humidity-, and sweat-resistant formula. It contains jojoba oil to help condition delicate undereye skin, while the HydraBlend complex, full of hydrating ingredients, helps attract and hold moisture to the skin.
$23.00
I like this because it's not too heavy and comes off nicely with makeup remover....I’ve been buying L’Oréal mascaras for years, but decided to try this one after seeing it on soma by YouTube channels. It’s indeed a great mascara. Adds noticeable volume and doesn’t smudge!
What it is:
A high-volume mascara that delivers bold lash volume for up to 24 hours.
What it does:
The Monsieur Big Mascara features a large brush and an ultra-creamy formula that glides onto lashes like silk and delivers up to 12 times the volume with up to 24 hours of wear. Ideal for all-day wear, this mascara doesn’t require touch-ups and doesn’t flake or smudge.
Size: .29 oz·ITEM: 2691632
Color: Cherry Blossom - fair to medium with true pink undertones
$52.00
I have oily skin and usually throughout the day like to use something like this to get rid of extra shine so it doesn’t appear when I’m streaming or doing content and this definitely does the job well. ...Whenever I am so tired, I get my eye makeups underneath my eyes and eventually look blackish at the end of the day.
$36.00
This eyeliner is amazing and must have for my makeup bag...I got stuck in a torrential downpour & while the rest of my makeup was streaming down my face, this stuff did not budge.
What it is: A dual-ended eyeliner with a waterproof liquid and a pencil liner, combined in one convenient tool.
Highlighted Ingredients:
- Amazonian Clay: Nature’s most perfect ingredient for better, longer, truer wear.
- Mineral Pigments: Soothe and soften skin around the lash line.
Ingredient Callouts: Free of parabens, phthalates, mineral oil, and triclosan. This product is also vegan and gluten-free.
What Else You Need to Know: This long wear, two-in-one liquid and gel pencil eyeliner creates a wide range of eye looks. Amazonian clay-infused and self-sharpening, this gel pencil glides along the inner eye rim to perfectly define. The slick liquid eyeliner goes on glossy and dries to a semi-matte, opaque finish.
Size: 0.33 oz / 10 mL·ITEM: 2368496
$40.00
I mean, I was caught in a rain shower and had to run to my car and it was streaming down my face when I got in and looked at myself in the rearview mirror. ...Even tried all of the mascaras recommended by Youtube makeup gurus. But no luck until I tried this product.
What it is: A mascara that gives lashes instant and long-lasting volume, length, and lift with an exclusive "Load, Comb, and Lift" technology brush.
Highlighted Ingredients:
- Lash-Lifting Polymer: Lifts and holds lashes.
- Carnauba Wax and Microcrystalline Wax: Add body and texture to the formula for volume and length.
- Kerestore™: Creates a super-strong conditioning effect on individual hair fibers to create a thicker look and feel on lashes.
$38.00
Was a decent Mascara but was not waterproof at all! All of it acmes streaming down my face. Don't recommend for swimming....I would recommended for a makeup no Makeup look
What it is: A waterproof, intense-black mascara with thickening, heart-shaped fibers and conditioning, hemp-derived cannabis seed oil.
Highlighted Ingredients:
- Hemp-Derived Cannabis Sativa Seed Oil: Conditions for healthier-looking lashes and smooth application, and fuses fibers to lashes for thickness without fallout.
- Heart-Shaped Fibers: Lock onto lashes in each direction, adding width and length for long-lasting volume.
- Pure Pigment: Intense black pigment.
Size: 1 oz / 30 mL·ITEM: 2793602
Color: 4 Golden - fair with golden undertones
$81.00
As a first time Patrick Ta foundation user, I am extremely impressed! I put on live streaming beauty shows, and the first time I wore this foundation, I got sooo many complements on how my skin looked “flawless”. ...Got this after a YouTube recommendation! And I love it!!! It’s giving skin and hydrated!
Size: 0.287 oz / 8.5 mL·ITEM: 2793081
Color: Black
$40.00
A must have to my makeup routine!...After using this product over the last few days in my makeup routine I can definitely see the highlight it brings to my eyelashes....The only thing i have to say is that this mascara does have a chance of smearing or streaming a little bit when there's a lot of tears.
What it is: A long-wearing, buildable, and waterproof mascara that instantly delivers extravagant volume, length, curl, and lift.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing, Waterproof
Highlighted Ingredients:
- Plant Leaf and Stem Extract: Promote stronger-, healthier-looking lashes.
- Olive Oil: Conditioning oil to nourish lashes.
- Copolymer Duo: Lightweight wax to hold lash lift.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty
