What it is: A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.

Hair Texture: Straight, Wavy, and Curly

Hair Type: Fine and Medium

Hair Concerns:
- Color-Safe

- Volumizing

Key Benefits:
- Instant, all-day volume*

- Weightless moisture

- Touchable softness

Highlighted Ingredients:
- Caffeine: Energizes limp hair and promotes sebum elimination.

- Glycerin: Adds and retains moisture into strands.

- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*

Fragrance Description: An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.

Clinical Results: In a 7-day consumer study of 32 participants:

- 94% agree that their hair feels touchably soft*

- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*

- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*

Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.

*Based on a professional evaluation of 32 subjects.

**Clinically tested when using Big Hit Shampoo + Conditioner together as a system

.css-1a8e5pi{cursor:pointer;display:inline-block;font-weight:700;}.no-touch .css-1a8e5pi:hover{-webkit-text-decoration:underline;text-decoration:underline;}amika .css-wkag1e{white-space:pre-wrap;word-wrap:break-word;font-size:16px;}Big Hit Volumizing Shampoo

amika
Big Hit Volumizing Shampoo