Benefit CosmeticsBoi-ing Hydrating Concealer
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Use It With
A concealer for sheer, lightweight coverage.
What it does:
Boi-ing Hydrating Concealer hides dark circles, while it visibly smooths the look of fine lines. This concealer stick is infused with vitamin E and apple seed extract to keep your skin hydrated for up to six hours while leaving a natural-looking, sheer finish.
Smooth this hydrating concealer over any concealer throughout the day to instantly refresh your look.
In an instrumental test on panelists:
- Keeps skin hydrated for 6 hours
In a consumer panel survey:
- 100% said it hydrates skin
-Gently glide Boi-Ing Hydrating Concealer underneath the eyes or onto face. Delicately pat on with fingertips to blend.
"Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.
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