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Living Proof - Color Care Shampoo 8 oz/ 236 mL
Living proof Color Care Shampoo Image 2

Living ProofColor Care Shampoo

ITEM 2201895
9 reviews
755 loves
C$38.00

 

SIZE: 8 oz/ 236 mL
What it is: A sulfate-free color care shampoo that gently cleanses, nourishes, and protects against UV, hard water, and damage (which can cause color fading).

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Color Safe, Color Fading, and UV Protection

Formulation: Rich Liquid

Fragrance Type: Fresh Citrus and Fruits

Highlighted Ingredients:
- Patented Healthy Hair Molecule (OFPMA): Keeps hair cleaner, longer by repelling dirt and oil.
- UV filter: Substantive to your hair, limits wash-off after rinsing to protect against UV rays that damage your hair and fade color.
- Chelating agent: Binds to and removes hard water minerals, targeting copper and iron which are known to degrade your color.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free.

What Else You Need to Know: A color-optimized surfactant blend limits stripping, slip modifiers reduce damage from wet combing, and the healthy hair molecule (OFPMA) helps hair stay cleaner, longer. Film formers and conditioning ester enhance and replenish the protective hydrophobic layer.