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An ultra-mild, sulfate-free shampoo that protects color integrity, prevents color fading, and helps to eliminate color washout.
What it is formulated to do:
This invigorating shampoo helps prevent color fading and washout while keeping tones true. By locking color in and locking water out, you can keep hues as rich as the day of your service. Color Minded seals in shine and smooths the cuticle to make hair color glow, fights the horrid humidity, and adds healthy-looking luster and luminosityjust like a finishing coat.
What it is formulated WITHOUT:
What else you need to know:
Formulated with a new, proprietary two-polymer technology that covalently binds to and cross-links over color-treated hair, it works to resurface the process-damaged cuticle and seal the hair to prevent color washout and fading. The color process opens the cuticle to deposit color into the hair shaft. If the cuticle is not sealed properly, water can enter and wash away new color as soon as the first shampoo (which is when the most color washout happens).
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.
-Wet hair, lather and rinse thoroughly.
-To seal color and add shine, follow with Color Minded Conditioner.
Bumble and bumble began in 1977, as a New York City salon famed for its signature rebel-elegance. Right away, Bb. transcended hairdressing, crossing over into fashion and street-style. Like our idiosyncratic name, the brand would come to define infinite individuality. It was about more than a hairstyle. It was an attitude. We quickly clipped, colored, and styled our way into global prominence, with our like-minded salons and rock-star editorial team. Our runway looks launched global hair trends – and, in 1991, a backstage need jump-started our iconic product range. To this day, we remain passionately dedicated to the transformational power of hair.Bumble and bumble.Salon born. New York raised. Hair is what we ‘do.
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