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Start with the foundation you currently use to find a matching shade from this brand.
Use It With
Skin Type: Normal, Dry, Combination, and Oily
- Hyaluronic Acid: Attracts moisture, supports natural elasticity, and diminishes the look of fine lines and wrinkles.
- Ceramides: Naturally occurring lipids that help retain moisture and help support the skin barrier.
What Else You Need to Know: This full-coverage foundation is humidity-proof and flawlessly covers the look of blemishes, redness, dark spots, and other imperfections for all-day confidence. Watch the “How to Find Your Shade” video for tips on choosing your perfect match.
Clinical Results: In a consumer study:
- 94% said the product does not crack
- 92% said the product covers the look of imperfections
- 90% said the product feels weightless on skin
-Start by prepping your skin with your favorite IT Cosmetics moisturizer. If you have normal to dry skin, use Confidence in a Cream (sold separately). If you have combination to oily skin, use Confidence in a Gel Lotion (sold separately). For the most flawless foundation application, allow the moisturizer to fully absorb first.
To ensure your perfect shade match:
-With your hand on the lid, shake the bottle before use for even distribution of the full-coverage pigments.
-Allow the formula to completely dry to reveal its truest tone before making your decision.
-If you are in-between two shades, try the lighter shade.
-A little goes a long way. Start by applying one pump onto the back of your hand.
-Using the Heavenly Skin Skin-Hugging Foundation Brush #707 (sold separately), swirl the brush into the foundation, and apply in sweeping motions starting in the center of your face and blending outward. For hard-to-reach areas, such as under the eyes and around the nose, use the outer edge of the brush.
-For more coverage, apply additional product onto the back of your hand, then swirl the brush into the foundation and stipple (bounce) the brush onto skin.
-As your finishing step, sweep a small amount of Bye Bye Pores Powder (sold separately) all over, using the Heavenly Luxe Wand Ball Powder Brush #8 (sold separately) for an ultimate airbrushed effect.
-This product contains a marine-derived ingredient. If you have sensitivity to fish-derived ingredients, please review the ingredient section.
-Ceramides: Naturally occurring lipids that help retain moisture and help support the skin barrier.
Water, Cyclopentasiloxane, Octyldodecyl Neopentanoate, Propanediol, Dimethicone Crosspolymer, Polyglyceryl-4 Isostearate, Silica, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, PEG/PPG-18/18 Dimethicone, Sea Salt, Kaolin, Caprylyl Glycol, Phenoxyethanol, Tocopheryl Acetate, Ascorbyl Palmitate, Hexylene Glycol, Sodium Dehydroacetate, Colloidal Oatmeal, Hydrolyzed Collagen, Glycerin, Niacinamide, Retinyl Palmitate, Tetrahexyldecyl Ascorbate, Magnesium Ascorbyl Phosphate, Algae Extract, Squalane, Sodium Hyaluronate, Butylene Glycol, Propylene Glycol, Aloe Barbadensis Leaf Juice, C12-15 Alkyl Benzoate, Tribehenin, Glycyrrhiza Glabra Root Extract/Licorice Root Extract, Camellia Oleifera Leaf Extract, Carbomer, Sodium Lactate, Soluble Collagen, Polysorbate 20, Sodium Lauroyl Lactylate, Ceramide Ng, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, PEG-10 Phytosterol, Trisodium EDTA, Lactic Acid, Potassium Sorbate, Ceramide NP, Ceramide AP, Phytosphingosine, Cholesterol, Xanthan Gum, Ethylhexylglycerin, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Sodium Benzoate, Palmitoyl Hexapeptide-12, Palmitoyl Hexapeptide-19, Ceramide Eop. May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Ultramarines (Ci 77007).
*The initial production of Confidence in a Foundation incorporated a slightly higher concentration of marine-hydrolyzed collagen, a fish-derived byproduct of the food industry, than subsequent production runs. IT Cosmetics has labeled the limited number of units affected with a warning, so users who may be sensitive to these types of ingredients can make an informed buying decision.
Developed with leading plastic surgeons, IT Cosmetics™ creates game-changing beauty products. In the hands of real women, these formulas become life-changing. The brand believes you're an IT Girl™ the moment you try IT. Discover IT. Love IT. Believe IT™.
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