What it is: A gentle, yet thoroughly cleansing shampoo that helps to transform fine, flat hair to look and feel like naturally thick hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Frizz, and Heat Protection

Formulation: Cream

Highlighted Ingredients:
- Patented Healthy Hair Molecule (OFPMA)

Ingredient Callouts: This product is cruelty-free and formulated without parabens, sulfates SLS and SLES, and silicone.

What Else You Need to Know: This formula is powered by Living Proof’s patented healthy hair molecule (OFPMA), which preps your hair for maximum fullness and body by removing residue and buildup. It also helps repel dirt and oil to keep hair cleaner, longer. This product is color-safe and safe for chemically treated hair.

Suggested Usage:
-Apply to wet hair.
-Lather.
-Rinse.
-Follow with Full Conditioner (sold separately).

-Patented Healthy Hair Molecule (OFPMA): Removes residue and buildup, and helps repel dirt and oil to keep hair cleaner, longer.

Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Lactamide MEA, Octafluoropentyl Methacrylate (OFPMA), Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, PEG‐6 Caprylic/Capric Glycerides, PEG‐150 Pentaerithrityl Tetrastearate, PEG‐7 Glyceryl Cocoate, Polyquaternium‐47, PEG‐200 Hydrogenated Glyceryl Palmate, Citric Acid, Potassium Sorbate, Propanediol, Methylchloroisothiazolinone, Tetrasodium EDTA, Ethylhexylglycerin, Methylisothiazolinone, Fragrance, Limonene, Hexyl Cinnamal, Linalool, Citronellol, Butylphenyl Methylpropional, Magnesium Chloride, Magnesium Nitrate.