Scent Type: Citrus & Woods
Key Notes: Sea Salt, Birch Leaf, Silver Vetiver
Fragrance Description: This refreshingly woodsy scent hails from New England’s coast: think pine trees, birch leaves, and ocean air. It does so with notes of sea salt, bergamot, birch leaf, silver vetiver, and pine resin. It was also named one of the best fragrances of all time by Allure.
About the Fragrance: All fragrances from PHLUR are created to be safer for skin and safer for the planet. A certified B Corporation and member of 1% for the Planet, PHLUR has been recognized for its commitment to transparency, sustainability, and giving back. Always hypoallergenic, cruelty-free, and vegan, the brand is certified by Leaping Bunny.
The alluring scents of PHLUR result from the brand’s unique creative approach. Each fragrance starts with an idea, mood, or moment conveyed to their perfumers through pictures, words, and music without any reference to olfactive direction. In this way, the perfumers have the creative freedom to express themselves without constraint. Everything is packaged using recycled materials, including a unique opaque bottle that protects what’s inside from light damageand eliminates the need for artificial preservatives. The result: stunning, genderless scents passionately designed unlike any other.
Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.
-Fragrance is intensified by the warmth of your own body. Apply in the creases of your knees and elbows for a longer-lasting, stronger scent.
-After applying, avoid rubbing or dabbing skin. This breaks down the fragrance, causing it to wear off more quickly.
-If you prefer placing fragrance on your wrists, be sure to reapply after frequent hand-washing, as this tends to rinse off the scent.
-Replace fragrance after 12 months. Expired perfumes more than a year old lose the integrity of the original scent.
Eau de Toilette or Eau de Parfum?:
The difference lies in the volume of perfume oil. While EDT contains five to nine percent, EDP contains more, usually eight to 14 percent. EDPs, therefore, last longer and smell more intense.
SulfatesSLS + SLES, Parabens, Formaldehydes, Formaldehyde-releasing agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, Triclocarban, Undisclosed synthetic fragrances (Products can be formulated with disclosed synthetic fragrances that meet the following two criteria: (1) the synthetic fragrances do not include any of the ingredients listed in numbers 1 through 12 above and (2) the synthetic fragrances are at a concentration below 1% of the total formula) The following type of acrylates: (ethyl acrylate, ethyl methacrylate, methyl methacrylate, butyl methacrylate, hydroxypropyl methacrylate, tetrahydrofurfuryl methacrylate, trimethylolpropane trimethacrylate , aluminum salts), Animal Oils/Musks/Fats, Benzophenone + Related Compounds, Butoxyethanol, Carbon Black, Lead/Lead Acetate, Methyl Cellosolve + Methoxyethanol, Methylchloroisothiazolinone & Methylisothiazolinone, Mercury + Mercury Compounds (Thimerisol), Insoluble Plastic Microbeads (This prohibited ingredient applies to products that are meant to be rinsed off ), Resorcinol, Talc (Talc that is free of any asbestos can be used in the formulation provided that Brand conducts testing to ensure that talc is free of any asbestos.), Toluene, Butylated hydroxyanisole (BHA), Butylated hydroxytoluene (BHT) that is 0.1% or more of total formula, Ethanolamines DEA/TEA/MEA/ETA, Nanoparticles as defined by the European Commission, Petrolatum and Parrafin that is not USP grade, Phenoxyethanol that is 1% or more of total formulation, Polyacrylamide & Acrylamide, The following types of Styrene (Bromostyrene, Deastyrene/acrylates/dvbcopolymer, sodium styrene/divinylbenzene copolymer , styrene oxide, styrene), 1,4 Dioxane in final formulas must comply with the thresholds as follows: (10 or < ppm for products that are meant to be rinsed off, wiped off or removed, 3ppm or < for products that are meant to remain on the skin).
Founded in 2016 by a husband and wife team with creative and business backgrounds, PHLUR made its mark with a line of sustainably designed fragrances and a completely transparent approach. The brand works with world-class perfumers, who create stunning, dazzlingly original scents inspired by photos, playlists, and stories, rather than olfactive directions informed by market studies. The company has since expanded to scented candles and body care products, with a continuous eye toward the pursuit of good, clean fun. PHLUR is a certified B-Corporation, a member of 1% for the Planet, vegan and cruelty-free.
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