What it is:
A light-to-medium coverage liquid foundation.
Benefit’s new Hello Happy Soft Blur Foundation evens out the look of skin tone and blurs imperfections with soft-focus optical blurring spheres. The lightweight, buildable formula is easy to apply and flashback free, plus it contains shea extract, an ingredient known to smooth the look of skin and help protect it*. With a natural-matte finish and light-to-medium coverage, Hello Happy Soft Blur Foundation looks like skin and feels like nothing at all. It’s available in 12 easy-to-choose shades that let a range of skin tones put on a happy face.
*In vitro test on ingredient
To create a smoother-than-smooth canvas for makeup, start your look with Benefit’s bestselling the POREfessional Face Primer (sold separately), then layer Hello Happy Soft Blur Foundation on top.
In a self-evaluation by 103 women after 1 week:
- 99% said it feels weightless
- 98% said it feels breathable
- 96% said it blurs imperfections
- 95% said it gives natural-looking coverage
-Shake well before use.
-Blend one drop onto clean, moisturized face using a beauty sponge or fingertips.
-Repeat to build coverage.
Water, Phenyl Trimethicone, Alcohol Denat., Dimethicone, Isododecane, Ethylhexyl Methoxycinnamate, Silica, Butylene Glycol, PEG-10 Dimethicone, Titanium Dioxide, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Mica, Sodium Chloride, Dimethicone/Peg-10/15 Crosspolymer, Isohexadecane, Squalane, Potassium Sorbate, Sodium Dehydroacetate, Disodium Stearoyl Glutamate, Tocopheryl Acetate, Isopropyl Titanium Triisostearate, Aluminum Hydroxide, Dipropylene Glycol, Butyrospermum Parkii (Shea) Seedcake Extract, Sodium Citrate, Tocopherol. May Contain (+/-): Bismuth Oxychloride (Ci 77163), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891).
"Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.
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