Formulation: Pressed Powder
Skin Type: Normal, Dry, Combination, and Oily
What Else You Need to Know: Lightweight and buildable, Hello Happy Velvet Power Foundation mattifies all day, yet feels creamy-soft. It’s formulated with shea-butter extracts to create a luxuriously-smooth feel. The mirrored compact includes a sponge and brush applicator, so you can customize your coverage.
Clinical Results: In a self-evaluation by 107 women, after 1 week:
- 96% said it minimizes shine
- 93% said it’s easy to build coverage
-For lighter coverage, apply Hello Happy Velvet Powder Foundation using the custom brush, starting at the center of the face and blending outwards.
-To achieve medium-to-full coverage, apply using the custom sponge.
-Layer and build as needed.
Tip: To create the smoothest canvas for any foundation and help makeup stay put all day, start with Benefit’s bestselling The POREfessional Face Primer (sold separately). Next, apply Hello Happy Flawless Brightening Foundation (sold separately) all over the face to create a bright and radiant base. For fuller, all-day coverage, layer Hello Happy Velvet Powder Foundation on top.
"Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.
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