IT CosmeticsYour Skin But Better Foundation + Skincare
Use It With
Skin Type: Normal, Dry, Combination, and Oily
- Hyaluronic Acid and Aloe Vera: Instantly hydrate and visibly smooth skin.
- Hepes Acid: Gently exfoliates for a brighter-looking complexion.
- Vitamins E and B5: Moisturize and fight free radicals to support skin‘s barrier.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free.
What Else You Need to Know: Achieve a better-looking complexion and bare skin in as little as two weeks. Infused with hyaluronic acid, aloe vera extract, and vitamins E and B5, this hydrating foundation provides the moisturizing benefits of a tinted moisturizer with buildable, medium coverage. It is available in 40 true-to-skin shades.
Clinical Results: In a 2-week consumer study with 10 participants:
- 70% say skin looks smoother
In a 2 week clinical study:
- More even skin texture was shown
- Skin texture was visibly refined
-If deciding between two shades you think most closely match your skin tone, choose the lighter shade.
-Shake bottle well and apply one or two pumps to clean skin using your Heavenly Skin Skin-Smoothing Complexion Brush #704 (sold separately).
-For best results, start at the center of your face and blend outward.
-Hepes Acid: Gently exfoliates for a brighter-looking complexion.
-Vitamins E and B5: Moisturize and fight free radicals to support skin’s barrier.
Aqua/Water/Eau, Dimethicone, Isododecane, Cyclohexasiloxane, Glycerin, Peg-10 Dimethicone, Methyl Methacrylate Crosspolymer, Butylene Glycol, Pentylene Glycol, Synthetic Fluorphlogopite, Disteardimonium Hectorite, Hydroxyethylpiperazine Ethane Sulfonic Acid, Cetyl Peg/Ppg-10/1 Dimethicone, Sodium Chloride, Polyglyceryl-4 Isostearate, Hexyl Laurate, Caprylyl Glycol, Phenoxyethanol, Disodium Stearoyl Glutamate, Tocopherol, Silica, Panthenol, Aluminum Hydroxide, Hydroxyethyl Urea, Aloe Barbadensis Leaf Juice Powder, Sodium Hyaluronate, Tin Oxide, Hydrated Silica, Methicone, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/-: Ci 77891/Titanium Dioxide, Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Mica, Ci 77007/Ultramarines, Ci 15985/Yellow 6 Lake, Ci 42090/Blue 1 Lake, Ci 45410/Red 28 Lake, Ci 15850/Red 7].
INNOVATIVE TECHNOLOGY IS IT. IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas. In the hands of real women, these game-changing products become life-changing. The brand believes you’re an IT Girl the moment you try IT. Discover IT. Love IT. Believe IT.
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