KVD Vegan BeautyLock-It Hydrating Primer
A hydrating, water-based primer that’s specially designed for long-wear foundations.
What it does:
Lock-It Hydrating Primer is an ultra-hydrating, water-based formula that preps your skin for perfect long-wear foundation application and comfortable all-day wear. Formulated with a lightweight, milky texture that feels weightless on the skin, it’s infused with nourishing ingredients, including vitamin B5, aloe vera, jojoba, and shea.
This primer features skin-smoothing oxygen-boosters to help long-wear foundations glide evenly onto skin for a poreless, soft finish. Fragrance free, colorless, and supremely hydrating, it’s ideal for dry, sensitive skin types.
What it is formulated WITHOUT:
What else you need to know:
You can use Lock-It Hydrating Primer with any long-wear formula, but its perfect match is Kat Von D’s Lock-It Foundation (sold separately). Pair them together for ultimate comfort and unstoppable 24-hour wear.
Artistry tip: if you want a more lightweight, dewy finish, mix one pump of Lock-It Hydrating Primer with one pump of Lock-It Foundation on the back of your hand. Swirl to blend the two formulas together and apply as normal. Use a higher primer-to-foundation ratio to achieve more sheer and lightweight coverage. This technique is perfect for dry skin, and it’s the ultimate solution to achieve a dewy, flawless finish with your long-wear, full-coverage foundation.
In an independent self-assessment study after a period of over 8 hours:
- 100% liked the way skin looked and felt with primer
- 100% said skin looked healthier, hydrated
- 100% said skin felt smoother and softer
- 100% said pores were less visible when using primer and Lock-It Foundation
- 100% said it absorbed easily
- 97% liked the application, texture, and scent
- 97% said wear was comfortable with primer and Lock-It foundation
- 97% said the primer improved the surface of skin
- 93% said it felt lightweight
- 93% said it smoothed rough patches
- 93% said primer provided a smooth canvas for foundation
- 93% said primer made skin look fresh all day
- 93% said this primer works perfectly with Lock-It Foundation
- 90% said skin felt younger
- 90% said foundation applied smoothly with primer and improved the condition of skin
-Before applying long-wear foundation, smooth over clean, bare skin.
As a 100% vegan and cruelty-free brand, KVD Vegan Beauty is committed to creating hyper-performance beauty products that are completely free of animal-derived ingredients, and never tested on animals. That means you can conceal, contour and create with confidence—knowing your products aren’t harming animals.We never use common cosmetic ingredients such as beeswax and carmine (a red dye made from beetles), and instead opt for kinder alternatives, without ever compromising on color. Now you can make compassionate choices without sacrificing bold, beautiful pigment and everlasting wear!
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