Use It With
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Medium and Thick
- Color Safe
- Superior moisture
- Touchable softness
- Extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Jojoba: Moisturizes hair.
- Green Tea: Promotes a healthy-looking scalp.
- Sage: Supports hair follicles.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This formula includes a signature aromatherapy blend of lavender, bergamot, and patchouli and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.
Clinical Results: Based on consumer testing of 82 women using a regimen of Hydrate Shampoo and Conditioner (conditioner sold separately):
- 88% of women said hair feels instantly soft
- 84% of women said hair feels intensely nourished
-Apply a dime-size amount to wet hair at the scalp.
-Using your fingers, lather and work the shampoo down to the ends.
-For extra cleansing, repeat.
-For best results, follow with Hydrate Conditioner and Color Fanatic Multi-Tasking Leave-In Spray (each sold separately).
Pro Tip: Use the flower bud on the top of the bottle cap to measure the appropriate amount of shampoo to use.
-Green Tea: Promotes a healthy-looking scalp.
-Sage: Supports hair follicles.
Aqua / Water / Eau, Sodium Cocoyl Isethionate, Disodium Laureth, Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl, Sarcosinat, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum / Fragrance, Citric Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium Edta, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 60730 / Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract.
Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair.
Color care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.
Our formulas are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing.
Get more information about
If you are not completely satisfied with an online purchase or gift, you may return your U.S.or Canadian purchase in stores or by mail. Restrictions apply for returns made outside the U.S.