Sol de JaneiroMini Brazilian Joia Strengthening + Smoothing Shampoo

What it is: A creamy-lather, sulfate-free shampoo that repairs and smooths for healthy hair that’s twice as strong*—in the cult fave Brazilian Bum Bum Cream scent.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Key Benefits: Reduces Frizz and Minimizes Damage

Formulation: Rich Gel

Highlighted Ingredients:
- SOL Seal Technology™: With plant-based keratin beads that target hair damage and integrate into hair’s natural structure to restore, repair, and fuse together split ends.
- Brazil Nut Selenium: Rich in omega-3 fatty acids and vitamin E to nurture, strengthen, and provide superior moisture benefits while protecting against frizz.
- Buriti Oil: Rich in healthy fats to deeply condition and smooth dry, damaged hair while bringing vital shine to dull faded hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Brazilian Joia™ shampoo and conditioner help mend and prevent breakage for strong, damage-free hair. With encapsulated plant-based keratin beads, SOL Seal Technology™ instantly smooths and helps repair split ends. Frizz-fighting. Shine-boosting. Color-safe. Made with Brazilian Hair Expertise for dramatic results.

Clinical Results: Compared to control when shampoo and conditioner are used together; testing was conducted by an independent 3rd party lab:
- Hair is 2 times stronger
- 54% reduction in breakage
- 74% of split ends mended

Suggested Usage:
-Apply a generous amount to wet hair and massage as lather builds.
-Rinse and repeat, as desired.
-Follow with Brazilian Joia™ Strengthening + Smoothing Conditioner for maximum SOL Seal Technology™ benefits.

-SOL Seal Technology™: With plant-based keratin beads that target hair damage and integrate into hair’s natural structure to restore, repair, and fuse together split ends.
-Brazil Nut Selenium: Rich in omega-3 fatty acids and vitamin E to nurture, strengthen, and provide superior moisture benefits while protecting against frizz.
-Buriti Oil: Rich in healthy fats to deeply condition and smooth dry, damaged hair while bringing vital shine to dull faded hair.

Aqua (Water/Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Tocopherol, Algin, Coco-Glucoside, Sorbitan Oleate, Carrageenan, Chitosan, Mauritia Flexuosa Fruit Oil, Helianthus Annuus Seed Oil, Euterpe Oleracea (Açaí/Açaï) Fruit Oil, Bertholletia Excelsa Seed Oil, Cocos Nucifera (Coconut/Noix de Coco) Oil, Chamomilla Recutita Flower Extract, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Astrocaryum Murumuru Seed Butter, Hibiscus Sabdariffa Flower Extract, Caprylic/Capric Triglyceride, Cocamide MIPA, Coconut Acid, Glycol Stearate, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Glycerin, Citric Acid, Sodium Chloride, Sodium Hydroxide, Sodium Benzoate, Magnesium Chloride, Magnesium Nitrate, Methylisothiazolinone, Methylchloroisothiazolinone, Benzyl Benzoate, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Yellow 5 (CI 19140), Yellow 6 (CI 15985).