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An innovative, waterproof, lash-hugging gel eyeliner pen that lasts for 24 hoursnow available in four brilliant, wearable shades.
What it does:
Benefit They’re Real! Push-Up Liner is the first foolproof and budge-proof gel eyeliner in a pen. This eyeliner’s soft AccuFlex™ tip is custom-angled to draw an easy line. Its flat, wide guard gently pushes lashes aside to get close to lash line.
What it is formulated WITHOUT:
What else you need to know:
This product is an Allure Best of Beauty and Beauty Breakthrough award winner. It is vegan-friendly, noncomedogenic, and does not contain latex. It lasts for up to 24 hours and is waterproof, and it should be removed before bedtime to prevent the blocking of pores.
Practice using it: View the tutorial videos for additional information about this innovative eyeliner, or check out the "How to Use" tab for ways to apply your favorite liner look.
In a consumer panel survey on 32 women after 2 weeks:
- 91% said it was long-wearing
- 81% said it was waterproof
- 88% said it hugged the lash line
In an instrumental test: 19 subjects reported that the liner lasted for 24 hours
For first-time use:
-Remove and discard tip protector.
-Activate the eyeliner by twisting the base until gel is delivered to tip.
-Wipe any excess on a tissue.
-Twist base once to “push up” gel liner to tip.
-Resting the AccuFlex™ tip on the base of your lashes, slowly guide along your lash line from the inner or outer corner.
-Be sure to prep the pen with every application, and glide the liner across the lids as soon as the product is dispensed.
-Give the base half a rotation to empty out the well, then wipe on a clean, smooth surface (like your hand), and quickly glide along your lash line.
-To easily remove: Apply They’re Real! Makeup Remover to your line and allow to sit for 20-30 seconds. Wipe away with a cotton swab or padno scrubbing required.
This product is formulated without gluten ingredients. However, despite the care taken with raw materials during manufacturing, there is no guarantee that these raw materials did not accidentally come into contact with gluten during the suppliers’ manufacturing process.
"Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.
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