8 oz/ 240 mL
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8 oz/ 240 mL
Virtue Full Shampoo Image 2
Virtue: About the Brand

VirtueFull Shampoo

ITEM 2277127
16 reviews
1472 loves
SIZE: 8 oz/ 240 mL
What it is: A luxurious shampoo that dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.

Hair Type: Straight

Hair Texture: Fine

Key Benefits: Cleans, Nourishes, and Volumizes

Formulation: Lightweight Liquid

Highlighted Ingredients:
- Phospholipids: Help fight frizz and protects against humidity.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Infused with a first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.

This product is an Allure Best of Beauty winner.

Clinical Results: In a consumer perception study of 55 women who used Full Shampoo and Conditioner for 1 week, after 7uses:
- 84% of women said their hair felt thicker
- 87% of women said their hair had more body
- 86% of women said their hair looked fuller